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"Show Sold Separately will rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless."
“Exploring the myriad connections and connotations of a wide array of paratextual materials ranging from movie trailers to action figures, Gray deftly challenges established conceptions of textuality, and opens up intriguing and important new dimensions in media and cultural studies. This is an invaluable contribution, and will change how we think about, and make, media.”
-Derek Kompare,author of Rerun Nation: How Repeats Invented American Television
Jonathan Gray is Associate Professor of Media and Cultural Studies at the University of Wisconsin, Madison. He is the author of Television Entertainment and Watching with The Simpsons: Television, Parody, and Intertextuality and co-editor of Satire TV: Politics and Comedy in the Post-Network Era and Fandom: Identities and Communities in a Mediated World.