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Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

ISBN-13: 978-0814731956
ISBN-10: 0814731953
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Editorial Reviews


"Show Sold Separately will rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless."

-Henry Jenkins,author of Convergence Culture: Where Old and New Media Collide

“Exploring the myriad connections and connotations of a wide array of paratextual materials ranging from movie trailers to action figures, Gray deftly challenges established conceptions of textuality, and opens up intriguing and important new dimensions in media and cultural studies. This is an invaluable contribution, and will change how we think about, and make, media.”
-Derek Kompare,author of Rerun Nation: How Repeats Invented American Television

About the Author

Jonathan Gray is Associate Professor of Media and Cultural Studies at the University of Wisconsin, Madison. He is the author of Television Entertainment and Watching with The Simpsons: Television, Parody, and Intertextuality and co-editor of Satire TV: Politics and Comedy in the Post-Network Era and Fandom: Identities and Communities in a Mediated World.


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More About the Author

Professor of Media and Cultural Studies at University of Wisconsin, Madison, where I teach and research television entertainment; comedy, parody, and satire; audiences; convergence; international media; textuality, intertextuality, and paratextuality; and a bunch of other things that catch my interest along the way.

I grew up in various countries -- Canada, England, Australia, Singapore, and Hong Kong -- and learned to study a country and what made it tick by studying its pop culture. Thus, after two degrees studying "high" culture and literature, I turned to examining the socio-cultural importance of television, film, new media, and everyday culture.

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