Customer Reviews

Two Sides to Every Coin... The Customer Isn't Always Right!

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Finally: a guide which comes from an author's knowledge of the retail industry and daily dealings with troublesome customers! Naomi Black's Two Sides To Every Coin is provocatively subtitled "The Customer Isn't Always Right!" - and cogently explains why. Accounts of retail complaints and resolutions pinpoint when the consumer is right and when fair is fair. Two Sides To Every Coin offers guidelines for assessment and problem solving at the retail level, and any involved in customer service will consider it both eye-opening, entertaining and educational (and all too true!).

It is about time that someone wrote about the trials and tribulations that associates go through everyday when they go to work. This book says it all. Every customer should read this book before they step foot into a retail store. Yes, customer service is our top priority, but there are limits to what we can and should do to satisfy a customer. I believe that everyone in the U.S. should have to work just 1 day in a retail store to understand what we must put up with. What happened to treating people the way you want to be treated!! Thanks Naomi!!

Finally someone had the nerve to write a book as such! Awesome! It was sooooo needed. For anyone who works in the retail industry and has dealt with those CIAR club customers - here is your voice! Working in retail should be just like any other job -we should not have to deal with being cussed at, yelled at, or insulted just because someone didn't get their way. Hats off to you Naomi - it's about time someone showed them how stupid they look!