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Sight, Sound, Motion: Applied Media Aesthetics
 
 

Sight, Sound, Motion: Applied Media Aesthetics [Hardcover]

Herbert Zettl (Author)
4.7 out of 5 stars  See all reviews (10 customer reviews)


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Hardcover, April 1990 --  
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Sight, Sound, Motion: Applied Media Aesthetics (Wadsworth Series in Broadcast and Production) Sight, Sound, Motion: Applied Media Aesthetics (Wadsworth Series in Broadcast and Production) 4.7 out of 5 stars (10)
$143.09
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Book Description

0534079520 978-0534079529 April 1990 2nd
This book should be of interest to undergraduate courses in film studies.


Editorial Reviews

Review

"I havenÂ't found anything nearly as comprehensive and focusedÂ… it is an easy book to understand."

"The book is a very solid platform for the beginning production student."

"I am extremely satisfied with ZettlÂ's textbook. It presents the basic principles in a comprehensive and fundamental manner." --This text refers to an out of print or unavailable edition of this title.

About the Author

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU). While at SFSU, he headed the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and, from the Broadcast Education Association, the Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco. While at KPIX, he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, he was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Northern California Chapter. He also is a member of the Broadcast Legends of the NATAS Northern California Chapter. Zettl is author of VIDEO BASICS, VIDEO BASICS WORKBOOK, TELEVISION PRODUCTION HANDBOOK, and SIGHT SOUND MOTION, which are translated into several languages and published internationally. Zettl developed an interactive DVD-ROM, ZETTL'S VIDEOLAB 3.0, published by Wadsworth/Cengage Learning. His previous CD-ROM version won several prestigious awards, among them the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Hardcover: 400 pages
  • Publisher: Wadsworth Pub Co; 2nd edition (April 1990)
  • Language: English
  • ISBN-10: 0534079520
  • ISBN-13: 978-0534079529
  • Product Dimensions: 10.9 x 8.7 x 0.9 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #2,133,333 in Books (See Top 100 in Books)

More About the Author

Herbert Zettl is a Professor Emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU). While at SFSU, he headed the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and, from the Broadcast Education Association, the Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco. While at KPIX, he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, he was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences (NATAS), Northern California Chapter. He also is a member of the Broadcast Legends of the NATAS, Northern California Chapter. Zettl is author of VIDEO BASICS, VIDEO BASICS WORKBOOK, TELEVISION PRODUCTION HANDBOOK, and SIGHT SOUND MOTION, which are translated into several languages and published internationally. Zettl developed an interactive DVD-ROM, ZETTL'S VIDEOLAB 3.0, published by Wadsworth, a part of Cengage Learning. His previous CD-ROM version won several prestigious awards, among them the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.

 

Customer Reviews

10 Reviews
5 star:
 (9)
4 star:    (0)
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Average Customer Review
4.7 out of 5 stars (10 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

18 of 18 people found the following review helpful:
5.0 out of 5 stars The Filmmaker's Bible of Aesthetics or What Works and Why, November 3, 2000
By A Customer
This is probably the most important textbook a film production student can have on his/her shelf. NOT for how to work with actors or how to light a scene, but for understanding the underlying reasons of why things work due to our learned aesthetics and Western sensibilities.

Professor Herbert Zettl has written the most concise manual on why we has film viewers percieve things the way we do. He explains in detail (and layman's terms) how our aesthetics have been formed to interpret the dynamic medium of film and television.

How editing of action from shot to shot creates the illusion of continuous motion. How stagelines work so not to give the effect that your actor is jumping around from one side of the scene to the other. How to crop your shot BETWEEN the bodies natural cut-off points (i.e. neck, elbow, waist) to prevent the actor from looking like a disembodied head or torso.

This book is cover-to-cover insights into what we as viewers take for granted when we watch a good filmmaker's work, but may not consider when faced with the daunting task of mounting a film production and the on-set "reality" problems that dominate the filmmaker's mind when shooting a film.

I first read this book when I was in film school twenty years ago. Since then I have directed many professional film productions and I still review it before starting a new one to refresh myself.

Just as Syd Field's book "Screenplay" is the bible for screenwriting, "Sight Sound Motion" is the bible on understanding what works in film/video and why.

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9 of 10 people found the following review helpful:
5.0 out of 5 stars motion graphics professor, June 3, 2002
By A Customer
"Sight, Sound, Motion: Applied Media Aesthetics explains the WHY of film and video production. If you're looking for HOW then turn to another book."

I would disagree with the above review. Only by learning WHY first, can we learn HOW later. This book is more than a cookie cutter approach to film and video. If you want to "click and drag" your way through an editing program, then true, this book is not for you. Add this to your collection if you want a book that teaches how to see and create film. Sight, Sound, Motion: Applied Media Aesthetics has staying power.

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1 of 1 people found the following review helpful:
2.0 out of 5 stars Sight Sound Motion: Advanced?, August 9, 2011
By 
Krane (Florida, US) - See all my reviews
Amazon Verified Purchase(What's this?)
Can't say much here since this was a text book purchased for the class. Nevertheless, it is not a book that I would recommend or have bought on my own. Most of Zettl's examples are difficult to understand and the explanations limited and not clearly written.

I admit that a three dimensional perspective can be hard to imagine from a two dimensional plane, but I've seen much better graphics. For example, the placement of a box with a figure and his perspective placed appropriately would have cut through a lot of confusion especially when referring to linear perspective.

In addition, the chapter on camera lenses (wide angle etc.)was also not particularly enlightening. If I didn't already know what meant, I would have never understood from the book's example. What's worse, it's not pleasant or entertaining to read.

Bottom line, if you're a beginner studying media, forget this book. If you're intermediate or advanced, just be prepared to use other references to fill in the blanks and expand on limited definitions, concepts and terms. The only good news is the material of the hardcover book is quality; the page color and printing are great. I'd give it a 2 out of 5
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New York, Television Production Handbook, Herbert Zettl, University of California Press, Rudolf Arnheim, Video Audio, Sergei Eisenstein, László Moholy-Nagy, Zettl's Video Lab, Leonardo da Vinci, San Francisco State University, Walter Murch, Journal of Broadcasting, Oxford University Press, Theme Counterpoint, Video Basics, Aesthetics of Sound, Beverly Hills, Creative Evolution, Crown Publishers, David Thomson, Henri Bergson, Jack Leyda, Max Wertheimer, Standard Lighting Techniques
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