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Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales 0th Edition
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Blumberg's style is very much to the point. Some paragraphs read as if there were an exclamation mark at the end of each sentence. He tells the reader how email marketing should be done - and he does so in a manner that's easy to understand, using lots of examples and a clear language. While this is probably the right approach for anyone getting started in email marketing, anyone with a bit of experience in this area would have appreciated more background in some chapters. Especially since one feels that Blumberg omits some details on purpose in order to recommend enlisting the services of an agency - which leaves a bad aftertaste, since Blumberg is the founder and CEO of the email marketing agency Return Path.
That being said "Sign Me Up" is still a well-written, well-structured introduction to email marketing that covers the most important aspects of the trade.
From a marketing standpoint, it was very good. Its audience is someone who has a web site (or any legitimate business) and is looking to turn their "web page" into a 2-way conversation where the business sends emails and the customer responds by visiting the web site.
It is written in layman terms. You don't need to be conversant with the internet or HTML or web development to read this book.
I read this book looking for implementation details, but instead it is a marketing book. I found the DNS details I was looking for in about 2 pages of the latest "DNS and Bind" book, but I needed both.
Sign Me Up! told me what to do and why to do it, and DNS and Bind told me how to do the DNS records I needed.