Buy Used
Used: Very Good | Details
Sold by viajewel
Condition: Used: Very Good
Comment: Excellent condition. Crisp, clean, tight and unmarked. Ships from Amazon - eligible for Prime and free Super Saver shipping.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Sign-Up for Culture: The Arts Marketer's Guide to Building an Effective E-mail List (Second Edition) Perfect Paperback – July 1, 2007

See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Perfect Paperback, July 1, 2007
$21.48 $0.50
--This text refers to an out of print or unavailable edition of this title.

Spring Books
The Big Books of Spring
See our editors' picks for the books you'll want to read this season, from blockbusters and biographies to new fiction and children's books.

Shop the new
New! Introducing the, a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Product Details

  • Perfect Paperback: 87 pages
  • Publisher: Patron Publishing; 2nd edition (July 1, 2007)
  • Language: English
  • ISBN-10: 0972914153
  • ISBN-13: 978-0972914154
  • Product Dimensions: 8.8 x 6 x 0.4 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #5,458,898 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Eugene Carr is the founder and president of Patron Technology and author of "Wired for Culture: How E-mail is Revolutionizing Arts Marketing" (2003) and Sign Up for Culture: The Arts Marketers Guide to Building an Effective E-mail List" (2004).

Patron Technology is an arts e-marketing software company which offers PatronMail, an e-mail marketing system. Its client base of over 200 arts organization in the U.S. and the U.K. includes the Whitney Museum, Cleveland Orchestra, Roundabout Theater, New York City Opera. Prior to Patron Technology, Mr. Carr was the founder and president of, an award-winning arts information portal, which was funded by America Online and Comcast.

Mr. Carr has been involved in both arts management and the corporate world for the last two decades. From 1991-1996, he served as the executive director of the American Symphony Orchestra at Lincoln Center, and simultaneously served in the same position for the Concordia Orchestra beginning in 1994. He founded High Five - Tickets to the Arts an award winning organization that offers a five dollar ticket program for NYC high school students sponsored by Citibank & TicketMaster, and served as its first chairman of the board. He earned undergraduate degrees in History and Cello from Oberlin College and Conservatory and an MBA from Columbia Business School. --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

5.0 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Patrick O'Beirne on August 24, 2004
Format: Paperback
This book draws from experience with performing arts venues with large audiences. But the lessons are applicable to any size of arts venue that wants to save publication and postage costs and increase its ticket sales.

By "patrons" he refers to the audience of individual consumers rather than corporate sponsors.

It's a slim volume at 85 pages, with no padding or hype, just usable tips.

Chapter 2 reports on a survey on 50,000 venue-goers in the USA. It sets the tone for the book - a focus on practical facts and no hype. It reassures arts organisers that they have a very receptive audience, compared to any other commercial organisation.

Chapter 3 on the CAN-SPAM law in the USA is equally applicable to European readers and contains much good sense.

Chapter 4 is a good introduction to the management and internal marketing needed to start the email campaign.

But it does show you that America is a continent. The fictitious example is a 100-seater theatre putting on 4 shows a year - with a huge mail list of 10,000!

Chapter 5 is the core - 20 ideas you can use. Really. If you set up a suggestion box and offered people $1 for each good idea, you'd be delighted if you ended up with this list - except that buying the book gets you $5 change! It stresses the fun aspect and personal touch, which is the only way to gain the trust essential to get people to disclose their addresses. He provides stimulating ideas for working with the community and other businesses, even those thought of as "competitive".

This book is worth it. If you're wondering why you can't divert more people to email, to save on ever-increasing postage charges, or reach a wider audience, read it.

Patrick O'Beirne, [...]
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Discover books, learn about writers, read author blogs, and more.