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Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems 1st Edition

4.8 out of 5 stars 17 customer reviews
ISBN-13: 978-0471748915
ISBN-10: 0471748919
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Editorial Reviews

Review

"We've been working on a large signage project since late last year. It’s been rough as in many ways our campus is very tough to navigate. One book that’s helped us out is Signage and Wayfinding Design by Chris Calori. The book talks a lot about the science/art of sign making. If you’re working on a signage project for your organization I highly recommend this book. I wish I would have found it earlier in our project." (Jon Edmiston – As far As I Can Tell Blog, March 25, 2009)

"Environmental graphic designers-referred to as EGDs in this volume-make sure we can get where we're going, without a bunch of extra information. Signage and Wayfinding Design looks at this emerging field and highlights some of its best work." (StepInsideDesign, 2007)

"This is the ultimate Sign Design Cookbook. Absolutely every issue is covered.... This Comprehensive volume outlines the entire process of design, as well as providing a portfolio of finished projects." (segdDESIGN, No. 16)

From the Back Cover

The Essential Resource for Creating Effective Signage and Wayfinding Projects

Signage and Wayfinding Design is an essential reference for design professionals who must communicate meaningful information in the built environment. Written to be both comprehensive and accessible, this vital resource shows how to apply a holistic, proven design method to large and small signage projects in an efficient and systematic manner.

In this practical guide, author Chris Calori outlines her proven "Signage Pyramid" method. This approach divides signage into three interrelated focus areas and components—the Information Content System, the Graphic System, and the Hardware System—making it easier to solve the often complex design problems posed in a comprehensive signage program.

Signage and Wayfinding Design gives professionals an in-depth view of the environmental graphic design (EGD) process from research and design development through project execution, and:

  • Offers a wealth of illustrative examples from real-world projects
  • Covers approaches to project documentation, including sign typing and message schedule management
  • Explains nomenclature and numbering systems
  • Illustrates how signage creates and reinforces brand identity
  • Provides an overview of sign materials, coating, and finishes
  • Highlights code and Americans with Disabilities Act considerations
  • Includes more than 250 images and 32 pages of color images

By taking a cross-disciplinary approach, the author makes the information relevant for graphic designers, architects, interior designers, landscape architects, and industrial designers. Clients who engage EGD professionals will also gain valuable insights.

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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (March 5, 2007)
  • Language: English
  • ISBN-10: 0471748919
  • ISBN-13: 978-0471748915
  • Product Dimensions: 8.6 x 0.6 x 11.3 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #911,590 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Craig M. Berger on April 25, 2007
Format: Hardcover
25 years ago John Follis published the last great book on environmental graphic design. This book is an update and improvement. The book starts with a clear and simple premise that underlies environmental graphics, a pyramid made of three parts (Graphics, hardware, information) The pyramid neatly divides the book into clear areas. Each section literally throws in the kitchen sink, with information on research, codes, guidelines and examples. Even more important are the picture examples. Many designers may come away disappointed if they are expecting a picture book, but the examples (A mix of B+W and color pictures) links closely to the text and lends weight to the content. This is a serious resource book for designers interested in reaching a higher level of design rigor.
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Provides detailed information on how to develop a wayfinding design project from the ground up. Very well-written and intuitive information, with a nice sprinkling of intelligent humor.
As a graphic designer focusing on branding and print and now about to embark on a new direction, this book has become my bible.
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A great up to date resource for everything having to do with environmental graphics. I see this as a valuable tool for design and architectural businesses as well as real estate developers. It is laid out like a step by step guide to take you through the entire process. The only thing that I found missing was how to come up with the great creative ideas that were featured in the color plates in the book - can we use them?
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Calori covers industrial design specs to graphic design to project management to rapid prototyping signs to materials to testing to final deployment. A great primer into wayfinding and signage design.

For the next update, it would be great to see more color photos. The full-color spread of third party signage examples contain a few serious design flaws. How about a critique of mediocre systems?
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If you could only purchase one book on Signage and Wayfinding Design, Chris Calori's book would be the one to get. Ms Calori is very generous to not only share her expertise but also her firm's proprietary process methods for the greater good of the design community. The images also do a great job of supporting the text. There's a lot more that goes into Environment Graphic Design than meets the eye and Ms Calori provides a terrific primer on what to keep in mind as you research, plan, and design your signage system.
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Format: Hardcover
There's a lot more to know about environmental graphic design than one might think. This book answers all of the important questions - including the ones you didn't know to ask - while clearly explaining each phase of a typical project. Do not attempt your first signage job without reading this book from cover to cover. I am personally grateful to Chris Calori for writing it.
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Format: Kindle Edition
Chris Calori knows her stuff.
And she does a brilliant job of sharing it, in this well-planned, easy-to-absorb, and up-to-date guide to creating signage/wayfinding systems for the environmental graphic designer.

The content of this book includes excellent examples, while providing practical, implementable knowledge. Often design books show off a bunch of award-winning results that are exceptional yet... well, exceptional. This book shows dramatic examples as well, but in the context of processes that will apply to any signage design challenge, no matter what the budget or scale.
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Just what I was looking for- the book gives a great overview of the complete process of signage design & production, plus a wonderful array of examples for creative inspiration. Thumbs up! A must have for anyone interested in the topic.
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