Signs in Contemporary Culture: An Introduction to Semiotics [Paperback]

Arthur Asa Berger (Author)

Book Description

Publication Date: October 1, 1998

This text is a methodology book which discusses some fundamental principles of semiotics in a manner that makes the subject accessible to ordinary readers. But it is more than a methodology book because it applies semiotics to a wide range of subjects - everything from digital watches to pop art, from comics to baseball.

Editorial Reviews

Review

"Berger's is one of the clearest and most accessible intros to semiotics that I have seen." -- Steven Smith, University of Virginia --This text refers to an out of print or unavailable edition of this title.

From the Publisher

This fascinating study was originally published in 1980, we reissued it in 1989. We have been pleasantly surprised by the popularity of this subject. Semiotics is now being taught in English and Humanities courses to undergraduates. We have also seen this book used in anthropology of language courses. Rather than becoming passe, this book is continually being "discovered." Plans are in place for a revision due in early 1998. When it begins its second decade in 2000, we expect it will be no less of a cutting- edge study. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 255 pages
• Publisher: Sheffield Pub Co; 2 edition (October 1, 1998)
• Language: English
• ISBN-10: 1879215373
• ISBN-13: 978-1879215375
• Product Dimensions: 8.8 x 5.9 x 0.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #549,406 in Books (See Top 100 in Books)

More About the Author

I was born in Boston and kept moving west as I got educated: western Mass (the University of Mass at Amherst), Iowa (the University of Iowa in Iowa City), Minnesota (The Univ. of Minnesota) in Minneapolis). I landed a job teaching at San Francisco State and have been in the Bay Area since 1965. I've been married for 49 years, but it only seems like 47 or 48 years, to a former philosophy professor. I've kept a journal since 1956 and all my books have come out of the journals. I'm an artist and illustrate my books and books by other writers from time to time. I have two children and four grandchildren. Now, in 2009, I've got five books in various stages of publication:

1. Bali Tourism. Routledge. To be published in March, 2011 (I hope).

2. Japan Tourism: An Ethno-Semiotic Analysis. Published in 2010.

3. The Cultural Theorist's Book of Quotations. Published in 2010.

4. The Objects of Affection: Semiotics and Consumer Culture. 2010.

5. Seeing is Believing: An Introduction to Visual Communication. 4th
edition. To be published in 2011.

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars It's a nice book for beginners., December 28, 2007

By 

Mauro C. Tavares (Minas Gerais, Brazil) - See all my reviews
(REAL NAME)   

This review is from: Signs in Contemporary Culture: An Introduction to Semiotics (Paperback)

Each term is adequately conceptualized. Rich in examples of the real life and ilustrations os its applications