Customer Reviews

Signs and Symbols: Their Design and Meaning

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This book contains a wealth of information on the history and evolution of symbols. And it has the widest range and depth of symbols and their variations. With my degree in neuroscience and psychology, I also appreciated the insights and reminders about the deepest aspects of sybol/sign recognition.

The type and layout may need to be refined, but this is a real book, about real design--not just another portfolio piece by some design firm/publisher coalition that makes glossy books.

I have been a professional designer for a few years without having gone to design school. This is one of the most valuable books I used to gain the knowledge I use in my profession.

Signs and Symbols: their design and meaning is a rare book in the realm of graphic design texts. It is one of the few that I have ever read that offers an expert practitioner's meditations and speculations on the roots of the visual symbol.
It is also about the only graphic design book with which I have ever found it worthwhile to argue. In the early 1920's Paul Renner laid out fourteen rules for typography, the first of which is that non-conformation to the rules is acceptable as long as they are considered. Frutiger's book is similar in that he doesn't offer formulae or recipes. Instead, Frutiger posits first causes-some of which I disagree with-and builds an argument for intelligent understanding and practice, something virtually absent from the discussion of all applied design. This book provides a singular contribution by a world renowned practitioner of the discipline of a personal, highly informed perspective of the origins and visual parameters of written language.

This book contains a wealth of information on the history and evolution of symbols. And it has the widest range and depth of symbols and their variations. With my degree in neuroscience and psychology, I also appreciated the insights and reminders about the deepest aspects of sybol/sign recognition.

The type and layout may need to be refined, but this is a real book, about real design--not just another portfolio piece by some design firm/publisher coalition that makes glossy books.

I have been a professional designer for a few years without having gone to design school. This is one of the most valuable books I used to gain the knowledge I use in my profession.

A book all about form: the essence of design. This is definitely something every real designer should read at least once and by the time I finish it I'll probably have learned as much about typography/design/marks/form as a year's worth of my design program.

This has to be one of the greatest design books ever written.