Signs of the Times (No. 2) [Paperback]

Klaus F. Schmidt (Author), B. Martin Pedersen (Author)

Book Description

Publication Date: September 1996

Whimsical or informative, the signs photographed for this book are a visual explorer's delight. Recorded over decades by a typographer and designer who finds intriguing signs all over the world, the book is a fun-filled read, while giving designers and advertisers, in particular, insightful glimpses into signage art and its communicative potential.

Editorial Reviews

Language Notes

Text: English, French, German

Product Details

• Paperback: 159 pages
• Publisher: Amphoto (September 1996)
• Language: English
• ISBN-10: 1888001119
• ISBN-13: 978-1888001112
• Product Dimensions: 11.6 x 7 x 0.3 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #5,140,034 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars This book of Signs was GREAT!!!!!, April 28, 1999

By A Customer

This review is from: Signs of the Times (No. 2) (Paperback)

This book was a great way to learn about multiplicity signs around the world.Such as Germany, Japan, Puerto Rico, France and many others! Some signs that are shown are Weathered Road signs; the collage-like combinations of signs and posters on European kiosks; inscriptions on ancient gravestones; faded commercial signs painted on brick walls; and signage found on hotels, resturants, and theaters. The pictures were all very neat and well done and for anyone who has not looked at this GREAT book I suggest that you do right away!!!!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Sign, sign, everywhere a sign, September 8, 2000

By 

John DiBello (Brooklyn, NY) - See all my reviews
(REAL NAME)   

This review is from: Signs of the Times (No. 2) (Paperback)

Here's the most frequently asked question whenever I show people my vacation photos: "Why aren't there any people in your pictures?" That's because I spend most of my time and film photographing interesting painted, tiled, or neon signs. Klaus Schmidt's gorgeous and quirky collection of signs from around the world in his colorful photos puts my snapshots to shame however (which, I suppose, is why he's a professional photographer with a book contract, and I'm not!)

Schmidt's beautiful full-color photographs of contemporary and historical signs take us around the world and through a history of cultures in their signage: street markers, pub signs, elaborate tombstones, gothic carvings, advertising placards, movie marquees, brilliant neon, and even common sights that aren't *completely* familiar (a McDonalds sign in Japanese). From famous (Checkpoint Charlie's "You are now leaving the American Sector") to the obscure (Morocco mailboxes) this is a quirky, entertaining, and beautifully designed collection, a wonderful book for photography fans, travel buffs, and anyone who is intrigued by the portrayal of culture through its most visible, yet often overlooked, public icons.