The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products (Hardcover)

~ (Author)
Key Phrases: public relations programs, natural pearl, promotional product incentives, Getting More New Customers, Main Street, State Zip Voice (more...)

Editorial Reviews

Product Description

How to create a successful promotional product campaign for any business

According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen, Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step-by-step tips on how to develop and implement a versatile marketing plan that encompasses ready-to-use samples of sales materials paired with unique and memorable promotional products. Combined, these tools will make for an extremely effective (and profitable) marketing message.

From the Inside Flap

The effectiveness of promotional pro-ducts is well documented. Research shows that customers—both new and old—who receive promotional products return sooner and reorder more quickly and more frequently than those who receive no promotional incentives. And because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times—like silent salesmen—without added cost to the advertiser. In The Silent Salesmen, direct marketing expert Mitch Carson introduces proven, simple promotional product strategies guaranteed to increase sales and profits.

Carson's comprehensive study of sales promotion will help you develop a personalized program for a variety of objectives. He provides step-by-step advice on developing your own marketing plan and a comprehensive advertising campaign for any budget. He also offers his expertise on trade shows and reveals how to maximize your participation and use promotional products to enhance your image in your community. He shares his personal collection of trusted resources to eliminate all the guesswork in putting your plan into action. In addition, Carson offers a wealth of real-life success stories about how the creative use of promotional products dramatically impacted the bottom lines of companies both large and small.

The Silent Salesmen promises to transform the way businesses promote their services and improve their bottom lines—whether they are owner-run microbusinesses, mom-and-pop retail outlets, local service providers, or even independent salespeople.?Whether you're looking for a way to use promotional products to motivate your staff, generate more business, encourage customer referrals, increase trade-show traffic, introduce a new product, or support your community, The Silent Salesmen will show you how.

See all Editorial Reviews

Product Details

• Hardcover: 304 pages
• Publisher: Wiley (December 3, 2008)
• Language: English
• ISBN-10: 0470270357
• ISBN-13: 978-0470270356
• Product Dimensions: 9.1 x 6.1 x 1.2 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #710,208 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Strategies to increase sales and profits for your online/offline business, October 28, 2009

By	Roy Reyer "Radar Roy" (Morristown, Az USA) - See all my reviews (REAL NAME)

Length:: 5:05 Mins

Search Engine Optimization Expert Radar Roy and business consultant and author Mitch Carson discuss "The Silent Salesman", Mitch's newest book.

Clients that have used Mitch's strategies have increased their sales and profits and they work on any type of business offline or online. If you want to shake up your niche and get exposure you need to read this book!

5.0 out of 5 stars Creative marketing principles clearly explained, October 28, 2009

By	L. Achey (Yakima, WA United States) - See all my reviews (REAL NAME)

Amazon Verified Purchase

I bought this book because I had one of Mitch Carson's other products and liked how he just goes right to the point. He really has a knack for uncovering the principle behind the practice, making marketing strategies easy to understand. But before starting this book, I had one reservation- I wasn't sure just how applicable promotional items like pens could be to my home based business. After opening it and scanning through the first couple of chapters, I looked up and saw 2 prime examples of exactly what he was talking about, sitting there at my elbow: a coffee mug and a pen, both with promotional material on them that I felt connected to. Mitch clearly explains in this book why these work so well, but he doesn't stop there. The Silent Salesman also includes more general creative marketing principles with specific examples that I can apply to much more than just pens and mugs. I found this book well written, informative, and strongly recommend it.

5.0 out of 5 stars The Silent Salesmen, September 1, 2009

By	Woody Swartz (Florida) - See all my reviews

I was looking for a new marketing tool for my business and I picked up Mitch Carson's book "The Silent Salesmen" and I couldn't put it down. Within days of me putting his program into play at my office my sales went up 22% now thats what I call a good book.

Thanks
Dr. Wu Dhi
[...]