Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
The Silent Salesmen
and over 300,000 other books are available for Amazon Kindle – Amazon’s new wireless reading device.
Learn more
|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by Noah J. Goldstein
|
by Richard Bayan
|
The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them by David Mattson |
by Jill Konrath
|
by Jay Abraham
|
Editorial Reviews
Product Description
How to create a successful promotional product campaign for any business
How to create a successful promotional product campaign for any business
According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen, Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step-by-step tips on how to develop and implement a versatile marketing plan that encompasses ready-to-use samples of sales materials paired with unique and memorable promotional products. Combined, these tools will make for an extremely effective (and profitable) marketing message.
From the Inside Flap
The effectiveness of promotional pro-ducts is well documented. Research shows that customers—both new and old—who receive promotional products return sooner and reorder more quickly and more frequently than those who receive no promotional incentives. And because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times—like silent salesmen—without added cost to the advertiser. In The Silent Salesmen, direct marketing expert Mitch Carson introduces proven, simple promotional product strategies guaranteed to increase sales and profits.
Carson's comprehensive study of sales promotion will help you develop a personalized program for a variety of objectives. He provides step-by-step advice on developing your own marketing plan and a comprehensive advertising campaign for any budget. He also offers his expertise on trade shows and reveals how to maximize your participation and use promotional products to enhance your image in your community. He shares his personal collection of trusted resources to eliminate all the guesswork in putting your plan into action. In addition, Carson offers a wealth of real-life success stories about how the creative use of promotional products dramatically impacted the bottom lines of companies both large and small.
The Silent Salesmen promises to transform the way businesses promote their services and improve their bottom lines—whether they are owner-run microbusinesses, mom-and-pop retail outlets, local service providers, or even independent salespeople.?Whether you're looking for a way to use promotional products to motivate your staff, generate more business, encourage customer referrals, increase trade-show traffic, introduce a new product, or support your community, The Silent Salesmen will show you how.
See all Editorial Reviews
Product Details
Would you like to update product info or give feedback on images?
|
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
public relations programs, natural pearl, promotional product incentives, anniversary gemstone, lifetime profit value, imprinted promotional products, free promotional product, sequential mailings, anniversary stone, more new customers, own unique benefit, trade show marketing, insurance dollar Key Phrases - Capitalized Phrases (CAPs): (learn more)
Getting More New Customers, Main Street, State Zip Voice, Office Manager, Trash Can Mailer, Joe's Restaurant, Identify Your Target Market, Office Supply, Zip Code, Resource Guide, Business Review, Big Insurance Company, Platinum Review, Elm Avenue Your Town, Mitch Carson, Comparative Analysis, Census Bureau, Street Address, Putting the Promotion, Action Plan Awell-known, John Doe, Date Susan Johnson, Competitive Questionnaire, Sample Insurance Sequential Mailers, Phases of Trade Show Marketing Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
public relations programs, natural pearl, promotional product incentives, anniversary gemstone, lifetime profit value, imprinted promotional products, free promotional product, sequential mailings, anniversary stone, more new customers, own unique benefit, trade show marketing, insurance dollar Key Phrases - Capitalized Phrases (CAPs): (learn more)
Getting More New Customers, Main Street, State Zip Voice, Office Manager, Trash Can Mailer, Joe's Restaurant, Identify Your Target Market, Office Supply, Zip Code, Resource Guide, Business Review, Big Insurance Company, Platinum Review, Elm Avenue Your Town, Mitch Carson, Comparative Analysis, Census Bureau, Street Address, Putting the Promotion, Action Plan Awell-known, John Doe, Date Susan Johnson, Competitive Questionnaire, Sample Insurance Sequential Mailers, Phases of Trade Show Marketing Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
 |
80% buy the item featured on this page: The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products $14.52 |
 |
8% buy The Power of Promotional Products $19.95 |
 |
7% buy How to Sell More Stuff!: Promotional Marketing That Really Works $17.90 |
 |
5% buy Selling to Big Companies $10.85 |
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Customer Discussions
Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
||||||||||||||||||||||||||||||
Product Information from the Amapedia Community
Beta (What's this?)Be the first person to add an article about this item at Amapedia.com.
› See featured Amapedia.com articles
Listmania!
Look for Similar Items by Category
|
Best Books of 2008 |
Dive into Summer Reading |
|||||||||
|
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue shopping: Top Sellers
| ||||
| ||
| ||
| ||
| ||
| ||
