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2 of 2 people found the following review helpful:
4.0 out of 5 stars
Indepth look at senior management mishaps and incompetency.,
By
This review is from: Silver Bullets: A Soldier's Story of How Coors Bombed in the Beer Wars (Hardcover)
A fantasic but not very flatering look at behind the scenes mananagement of Coors Co. The book is a little dated now and since it's publishing Coors has grown from a regional brewery to a national leader in beer sales. However this account accurately reflects the problems with inbread corporate management and the growing pains that many mid size companies experienced in the the 80's this is a must read for anyone who aspires to corporate management, has ever driven through Golden, CO. and anyone who has purchased a coors light. Great Book
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Silver Bullets: A Soldier's Story of How Coors Bombed in the Beer Wars by Robert J. Burges (Hardcover - May 1993)
Used & New from: $0.01
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