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  • Similac Advance Infant Formula with Iron, Stage 1 Powder, 23.2 Ounces (Pack of 6) (Packaging May Vary)
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Similac Advance Infant Formula with Iron, Stage 1 Powder, 23.2 Ounces (Pack of 6) (Packaging May Vary)

by Similac
| 30 answered questions

List Price: $155.99
Price: $149.88 ($24.98 / count) & FREE Shipping. FREE Returns. Details
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  • Closer than ever to breast milk
  • Stage 1, From Birth - 12 months Complete nutrition for your baby?s first year
  • Features OptiGRO, an exclusive blend of important ingredients found in breast milk
  • Has DHA, Lutein, and Vitamin E
  • Generations of moms have put their trust in Similac ; Similac, America?s #1 Baby Formula Brand* (*Total US infant formula all outlets as of 31 Dec 2013, Nielsen data)
18 new from $140.99

Introducing Similac Advance Stage 2
For use when feeding solids. Designed to support baby’s continued growth and development. Learn more.

Frequently Bought Together

Similac Advance Infant Formula with Iron, Stage 1 Powder, 23.2 Ounces (Pack of 6) (Packaging May Vary) + Pampers Sensitive Wipes 7x Box 448 Count + Pampers Swaddlers Diapers Size 3 Economy Pack Plus 162 Count
Price for all three: $206.82

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  • Clip this coupon to save $12.00 on this product when you buy from Amazon.com. Here's how (restrictions apply)


Important Information

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Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Product Description

Similac Advance Infant Formula with Iron, Stage 1 Powder
Complete Nutrition for Your Baby's First Year

The first year of life is a period of rapid brain growth. Help your baby reach important milestones with Similac Advance Stage 1—an ideal first formula to provide complete nutrition for your baby's first year. Similac Advance Stage 1, designed to be closer than ever to breast milk.* (*Reformulated to better match the average caloric density of breast milk, available in most Similac formulas)

OptiGRO
Nutrition That Goes Beyond DHA Alone

Similac Advance Stage 1 features OptiGRO, an exclusive blend of DHA, Lutein, and Vitamin E which are important ingredients found in breast milk. DHA supports brain development, Lutein supports eye health, and Vitamin E is an important nutrient found in breast milk to support developing cells.

Quality Infant Formula

Similac has provided over 85 years of innovation and leadership to develop an infant formula product option for every baby. Similac is the number-one infant formula brand chose by moms* and the number-one brand fed in hospitals. (*Nielsen Data, total US infant formula share leader, all outlets as of 31 Dec 2013)

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Advance Infant Formula with Iron, Stage 1 Powder
At a Glance:
  • Closer than ever to breast milk
  • Stage 1, from birth - 12 months: complete nutrition for your baby's first year
  • Features OptiGRO, an exclusive blend of important ingredients found in breast milk
  • Has DHA, Lutein, and Vitamin E
  • Generations of moms have put their trust in Similac
  • Similac, America's #1 Baby Formula Brand* (*Total US infant formula all outlets as of 31 Dec 2013, Nielsen data)
Stages Designed to Keep Up with Changing Nutritional Needs
Similac Stage 1 from birth to 12 months
Similac Stage 2 from 6 months to 12 months
Similac Stage from 12 months to 24 months
Explore More Similac Products
  Similac For Supplementation Similac Advance Organic Similac Advance Stage 1 Similac Advance Stage 2 Similac Go & Grow Stage 3 Similac Sensitive
  Similac For Supplementation Similac Advance Organic Similac Advance Stage 1 Similac Advance Stage 2 Similac Go & Grow Stage 3 Similac Sensitive
Product Description For Breastfeeding Moms Who Choose to Introduce Formula Organic Complete Nutrition For Your Baby's 1st Year Complete Nutrition for Your Baby's 1st Year Complete Nutrition for Use When Feeding Solids Complement to Toddler Nutrition For Helping Balance Toddler's Diet For Fussiness & Gas Due to Lactose Sensitivity
Prebiotics × × × × × ×
Designed For Supplementation ×          
Complete Nutrition For Infants × × × ×   ×
Complete Nutrition Designed for Older Babies (6-12 months)       ×    
Nutrition Designed for Toddlers         ×  
Suitable for Lactose Sensitivity           ×

Product Details

Abbott Reports on "BPA Free" Status [34kb PDF]
  • Product Dimensions: 6 x 4.4 x 5.6 inches ; 8.7 pounds
  • Shipping Weight: 11.4 pounds (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • Origin: Made in USA
  • Shipping Advisory: This item must be shipped separately from other items in your order. Additional shipping charges will not apply.
  • ASIN: B001E534MG
  • UPC: 070074533599 070074533605
  • Item model number: Sim-6539
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (126 customer reviews)
  • Amazon Best Sellers Rank: #1,223 in Health & Personal Care (See Top 100 in Health & Personal Care)
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Customer Questions & Answers

Customer Reviews

Fortunately the formula has a long shelf life and expiration dates are well off into the future.
R. Garrelts
You get a great deal when you order the 6-pack and this is the same exact formula you can buy in the stores.
William O'Donnell
Very good my daughter is very like it!Close to breast milk,Suitable for baby's intestines and stomach.
zhang yanyan

Most Helpful Customer Reviews

36 of 39 people found the following review helpful By Niko'sMama on January 23, 2012
Every baby is different, but for us, Similac is a much better fit than Enfamil. Babies are gassy and formula will give them gas, but there is no blood curdling screaming or writhing in pain with Similac like there was with Enfamil.
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64 of 79 people found the following review helpful By Sridhara B. Kommireddy on March 8, 2010
Verified Purchase
I bought this 6 pack for 122.99, and was a good value with prime shipping. This is cheaper than Walmart or Target stores. But recently found Costco is offering a bigger sized individual cans at even better price (81 cents per ounce).
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1 of 1 people found the following review helpful By Kash on April 17, 2014
Verified Purchase
Our baby seems to love similac and feels content after the feed. Initially were wasting lot of money on the liquid version until we realized that powder one is economical.
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1 of 1 people found the following review helpful By Matt Lewis Reese on June 20, 2013
Verified Purchase
This is the best price you will get for these, unless you have a coupon. With a coupon they work out to be about $1-2 less in a big box store even factoring in tax.
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1 of 1 people found the following review helpful By Chuan Li on February 4, 2013
Verified Purchase
Good milk powder to feed your baby! Only hope it could be shipped internationally. I have to ask someone forward it for me.
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5 of 7 people found the following review helpful By Sofie M on January 7, 2013
I have tried 3 different kinds of formula with both of my kids and this is the only one of the three that works. I tried Enfamil, which some people rave about. Enfamil gave my baby horrible diaper rashes and bad stomach bubbles. I tried the Enfamil sensitive but it did the same thing. I tried Earth's Best, which is my preferred formula because I believe it is healthier than any other kind, but it made my baby SOO constipated. I could not believe how constipated she was! Everytime I go back to Similac with either of my kids, they were normal again. They digest it just fine, no extra bubbles that make them cry all day, no rashes, no constipation.. Maybe it is just my kids? idk, but Similac is what works for me! Maybe I will spare myself and my baby the trouble and use similac from the very start if I have another kid.
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17 of 25 people found the following review helpful By A. Riley on July 9, 2009
My breast milk wasn't coming in while we were still in the hospital so my baby came home on this formula until my milk came in. It was easy for him to digest and he thrived on it. He lost a lot of weight in the hospital because my milk wasn't coming in. Being on this formula for a little over a day made him gain enough weight that the pediatrician felt comfortable discharging him to go home.

Now my milk came in but my baby won't breast feed from being bottle fed for so long. After pumping for 3 1/2 months and trying to take care of a developmentally delayed 3 year old with no one to help me I am giving up pumping and my baby will be formula fed again. Needless to say I will be using this formula again since I know it was easy for him to digest and he thrived on it. I highly recommend this product.

edited 8/29/09: When I wrote the comment "good price" the seller on this link was amazon.com and the price was $[...]. It's still excellent formula but with a coupon it's probably cheaper to get from your local store. We also tend to find lots of sales at local stores.
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39 of 58 people found the following review helpful By Maria on September 20, 2010
Verified Purchase
The product is fine but
I was disappointed with the shipment
I ordered six containers of this product & I was shipped about 16 of the sample tins
the formula amount was the same the packaging is annoying
if I order the six containers I expect to receive the same packaging
as what I ordered not sample sizes. These sample size containers are not for resale either
I don't think I will order from amazon for this product again
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