Demonstrating that empowered employees and an entrepreneurial environment are powerful catalysts for corporate greatness, the founder of a consistently profitable business offers examples of how his philosophies and practices can lead to success. 25,000 first printing. $25,000 ad/promo.
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Book Description
Editorial Reviews
From Publishers Weekly
In this study of leadership, Mullen, a Massachusetts advertising exec, ponders how to build an effective organization while keeping employees focused on "achieving greatness." Relying on personal business experiences and "a handful of great teachers," he maintains an "absolute belief" in such "principles" as employee capability, delegation of authority and entrepreneurship. Claiming that the most reliable way to achieve long-term profitability is to foster long-term employer-employee relationships based on fairness, loyalty and trust, he espouses a "hard-nosed" formula for making money and being happy while doing so. In Mullen's view, everyone should be an entrepreneur; he has little to say to the legion who just want to do their jobs. Replete with nostrums?"Hire people who are smart"; "build greatness into your organization at least five years before the calamity happens"?the text invites us to treat it as a candy sampler and to take a nougat or walnut cream as our taste dictates. Some may prefer a more nourishing nosh.
Copyright 1995 Reed Business Information, Inc.
Copyright 1995 Reed Business Information, Inc.
From Library Journal
President of his own small but upscale advertising agency, Mullen outlines his life and what he considers to be the secrets of his business success. Though not among the largest advertising agencies in North America, Mullen's company has continued to flourish, boasting increased revenues during volatile times when other agencies have lost money. Operating a lean workforce, Mullen emphasizes employee control of the corporation, giving responsibilities and the accompanying rights to hand-picked associates. Mullen advocates giving away power and control in the workplace in order to gain a stable, creative, involved group of employees. Since Mullen has snared such clients as Rolls-Royce and BMW from larger competitors, overcome the complete destruction of its headquarters by fire, and maintained an emphasis on quality, he can be forgiven for the sometimes self-congratulatory tone of his book. Recommended for public libraries.?Randy Abbott, Univ. of Evansville Libs., Ind.
Copyright 1995 Reed Business Information, Inc.
Copyright 1995 Reed Business Information, Inc.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Why isn't this book being published anymore?!,
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This review is from: Simple Art of Greatness (Hardcover)
This book is an absolute MUST read for advertising agency management folks. Owning and operating a small advertising agency isn't easy, but having guidelines and practical, powerful, exciting examples of how to apply Mullen's formulae for success helps a great deal. Someone who knows Jim--PLEASE get him to write another book! And, print some more of this one!
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