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Simple Food, Big Flavor: Unforgettable Mexican-Inspired Recipes from My Kitchen to Yours Hardcover – October 4, 2011

4.6 out of 5 stars 57 customer reviews

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Hardcover, October 4, 2011
$40.98 $9.32

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Editorial Reviews

Review

“Aarón Sánchez is one of America's best Latin chefs. His knowledge and passion for authentic Mexican dishes and traditions shines through in this beautiful book. Perfect for the home cook!” —Marcus Samuelsson, author of New American Table, chef-owner of Red Rooster Harlem, and founder of FoodRepublic.com

“Aarón welcomes you into his kitchen and shares his rich Mexican traditions and dishes with home cooks around the world. Informative, inspiring, and user-friendly. The flavor foundations in each chapter that allow you to create hundreds of recipes are pure culinary gold.” —John Besh, author of My Family Table, host of John Besh's New Orleans, and chef-owner of Besh Restaurant Group

“Aarón Sánchez’s flair for living lives in his food. The recipes in Simple Food, Big Flavor are filled with passion, humility, unbridled love, and respect for his culture and family.” —Roger Mooking, coauthor of Everyday Exotic: The Recipes and cohost of Heat Seekers

“Aarón brings his effortless, sexy style into your kitchen with these quick, easy and mindblowingly delicious recipes. His how-to tips come in real handy, too, making this book an absolute must-have for your culinary library. My only complaint was my uncontrollable craving for a frozen margarita while I tried the recipes...I may have to head over to Centrico for one of those!” —Daisy Martinez, author of Daisy: Morning, Noon, and Night

"Sánchez presents 15 'magical' culturally inspired Mexican sauces, pastes, toppings and salsas. To each, the author adds an explanation of how they are best incorporated into dishes, alongside suggestions for alternate uses that leave home chefs a lot of room to mix, match and substantially shake up the dinner table...For Sánchez fans and those unafraid to fire up their taste buds like a pro." —Kirkus Reviews

“An inspiring and concise take on Mexican cuisine.” —Publisher's Weekly


"Though there are only 15 sauce/puree/paste recipes, the ideas for using them and the tips he offers in his witty voice are what make the book especially valuable...you'll be on your way to what Sanchez calls a 'whoa' moment." —Chicago Tribune

About the Author

Aarón Sánchez is chef/partner of Johnny Sánchez, with locations in Baltimore and New Orleans. He is the co-star of Food Network’s hit series, Chopped, and the host of Cooking Channel’s Emmy-nominated Taco Trip. He is also the host of two Spanish-language TV series on FOX Life: 3 Minutos con Aarón and MOTOCHEFS. The son of celebrated Mexican cooking authority Zarela Martinez, Aarón’s passion, commitment and skills have placed him among the country’s leading contemporary Latin chefs. He lives in Manhattan with his wife, singer/songwriter Ife Sanchez Mora, and two children.

JJ Goode has written about food and travel for The New York Times, The Wall Street Journal,Gourmet, Saveur, Bon Appétit, Food & Wine, Men’s Vogue, Details, and Every Day with Rachael Ray. He has co-authored several cookbooks, including Pok Pok: Food and Stories from the Streets, Homes, and Roadside Restaurants of Thailand with Andy Ricker, A Girl and Her Pig with April Bloomfield, Truly Mexican and Tacos, Tortas, and Tamales with Roberto Santibanez, and Morimoto: The New Art of Japanese Cooking with Masaharu Morimoto. He and his wife live in Brooklyn.

Michael Harlan Turkell is a once-aspiring chef and now freelance photographer. Based in Brooklyn, he is the former photo editor of Edible Brooklyn and Edible Manhattan, and documents the working lives of chefs with his award-winning “Back of the House” project. Michael’s work has garnered industry awards and has been published in an array of magazines and books. He also hosts a show on HeritageRadioNetwork.com called “The Food Seen,” which touches on the intersections of food and art.
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Product Details

  • Hardcover: 208 pages
  • Publisher: Atria Books (October 4, 2011)
  • Language: English
  • ISBN-10: 1451611501
  • ISBN-13: 978-1451611502
  • Product Dimensions: 7.4 x 0.8 x 9.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (57 customer reviews)
  • Amazon Best Sellers Rank: #145,399 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
When I read that Aaron was coming out with a new cookbook, I was so excited. I have watched him on the foodnetwork for the last few years. I knew his food would be amazing, and it is! I have made several recipes and they all are delicious. I made the Garlic-Chipolte Love sauce first, and it was so much more than I expected from so few ingredients. I have made his 'garlic love' sauce 5x now. I use it in a pot of beans, chicken, beef and fish, it has such rich deep flavors, it's so delicious. Next, I made the Cilantro-Cojita Pesto, I died and went to food heaven, it's that good! It is so delicious on pasta, and on his recipe Chiles Rellenos with Vegetable Picadillo. Then I made the Smoky Black Bean Sauce, OMG this is to die for good! I also made the Mussels with Beer and Garlic-Chipolte Love, the broth is soooo good. It was the first time I have had mussels, and they were ok, but I probably won't have them again, but the broth recipe used to make this dish was excellent.

Once in a while I come across a recipe that will be a family favorite, one that makes your life more enjoyable and makes you feel alive by the wonderful flavors. With Aaron's 'Simple Food Big Flavor' cookbook, I have found that, I thank you Aaron, you rock dude!

Highly recommend!
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Format: Hardcover
I received this book as a present a couple months ago and have cooked through several recipes. There is nothing that I don't like about this cookbook, it's simply fantastic.

Firstly, the presentation is gorgeous, including lots of lively color and photographs of the ingredients and dishes. I like that enough attention was put into this aspect!

The concept of the book is really nice. He gives you some amazing sauce recipes (including anecdotes and explanations), and following each of these sauces are recipes using that sauce.

The ones I've made far:

1. Garlic-chipotle love: this I even started making before I got the book. After I had put it together and took a bite I had a big "wow, that's amazing" moment. Aside from using this sauce for countless of my own recipes (with veggies, fish, chicken, pasta, etc...), I have also made the black bean sauce, which is simple to make and really tasty.

2. Cilantro-cotija pesto: Really wonderful recipe, so nutty and good. I've had it on pasta and my mom (who also has this book) likes to use it on pizza dough, also good!

3. Roasted tomato - chili de arbol salsa: I really love this one. It also introduced me to chiles de arbol, which are so fragrant and tasty. I tend to add a couple extra chilies to the salsa for some extra spice. Accompanying that recipe is a totally kick-ass chicken tostada recipe. I made this last week as a dinner for two and it is just sooo good, perfect mix of flavors. The salsa mixed with chicken was practically addictive. I also love his sopa seca recipe (made this probably 10 times), which is basically browning little pastas (like orzo or alphabets) in oil before cooking it in the salsa. Definitely rates as comfort food, especially with the added cotija on top!

4.
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Format: Hardcover Verified Purchase
I was never that impressed by Aaron on Food TV, but after seeing this book in the library, I just had to buy it. Now I'm very impressed by Aaron! His mole is outstanding, but one word of caution his recipe makes a boat load. I've made several of his recipes and the flavors are indeed BOLD, but most of the recipes are quite easy to make. If you like to cook and like Mexican cuisine this book is a must!
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Format: Hardcover Verified Purchase
This cookbook is fun! It is completely engaging and makes the cooking easy! I love how it helps you build up your expertise. This kind of food makes my family incredibly happy!
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Format: Hardcover Verified Purchase
Loved this book. He really puts Latin cooking in it's simplest forms so even the most inexperienced home-cook "gets it" and can cook like a rock star, and yet experienced chefs can learn a little something here and there too. I've bought several copies now...can't keep them around! :)
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Format: Hardcover Verified Purchase
Most innovative cookbook I've come across, with the whole thing built around a series of salsas and condiments. Each condiment is the key ingredient is several recipes. The directions are clear, the book is very visually appealing, and so far all the recipes we've tried are delicious. A very different take on the usual Mexican cookbook. No wonder Sanchez is a superstar chef!
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Format: Hardcover Verified Purchase
I must admit, this cookbook had me concerned at first. Most of the ingredients are things that are not in my kitchen. I do love how it is separated into sections likes sauces, etc. I have tried a few recipes so far and they are easy to use and super tasty.
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Format: Kindle Edition Verified Purchase
I've cooked almost all the recipes in this book. Aaron's chorizo....yummmmmmmm! My favorite so far! Love everything I've cooked. Thanks for sharing, Aaron!
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