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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential [Kindle Edition]

Greg Crabtree
4.8 out of 5 stars  See all reviews (67 customer reviews)

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Book Description

Simple Numbers can guide you to increased business profitability!

Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue.

Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn:

  • Why your numbers are lying to you (and why you are the cause!)
  • How labor productivity is the key to profitability and simplifying human resource decisions
  • Why the amount of tax you pay is your #1 key performance indicator

Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.

Editorial Reviews

About the Author

Greg Crabtree is a speaker, author, entrepreneur and financial expert. After spending five years in regional accounting and three years as Vice President of operations/controller for a local bank, Crabtree used his entrepreneurial skills to develop Crabtree, Rowe & Berger, PC, a CPA firm dedicated to helping entrepreneurs build the economic engine of their business. In addition to serving as the firm's CEO, Crabtree leads the business consulting team -- helping clients align their financial goals with their profit model and their core business values. In his new book, Simple Numbers, Straight Talk, Big Profits, Crabtree explains how entrepreneurs can generate profit by first identifying the solutions to the four most common misconceptions--owner's salary, profit targets, labor productivity, and business physics--then incorporating the learned tactics into their companies' financial practices. Crabtree's community service includes Boys and Girls Clubs of America National Area Council Member, Entrepreneurs' Organization Global Board (2006 to 2009), ALS Association of Alabama, Boys and Girls Clubs of North Alabama, Atlanta chapter of The Entrepreneurs' Organization (EO) past board member. Crabtree is a frequent speaker at EO Chapter events, EO's Accelerator Money Day program and the U.S. State Department's New Beginnings program for international entrepreneurs. Greg and his wife Debbie have four children. Greg is an avid golfer and enjoys playing historic golf courses whenever his travel plans permit. For more information about Greg Crabtree or Simple Numbers, Straight Talk, Big Profits, please visit or

Product Details

  • File Size: 2195 KB
  • Print Length: 191 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #42,605 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
12 of 12 people found the following review helpful
5.0 out of 5 stars Biggest Impact on my Life & Business in 2012! February 10, 2012
I'm not sure if a book on accounting has ever hit the best seller list before, but Greg Crabtree's Simple Numbers, Straight Talk has completely changed the way I think and might be the book that makes the biggest impact on my life and business in 2012! I've had masters level accounting courses, visit my business book keeper and accountant monthly and keep detailed planned and actual budgeting spreadsheets. However, despite all that knowledge and effort, it wasn't until reading Crabtree's Simple Numbers, Straight talk that my eyes were opened and I was given the tools to effectively manage my expenses, salaries and revenues to run a profitable business. Simple Numbers is an easy read that can be consumed in one or two days and is a must read for every business owner and entrepreneaur! Thank you Greg for this contribution which will make a positive impact on so many lives and businesses around the world!
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5 of 5 people found the following review helpful
As anyone who has run a small business wil tell you, the only secret to success is managing cash and managing it well! But how do you get to good cash management? Greg Crabtree writes about these secrets in this short but very useful and informative book - Simple Numbers, Straight Talk, Big Profits!. Greg writes about the four secrets of making a small business financially successful - Calculating and paying yourself an Owners Salary without fail, how keeping pre-tax profits above 10% being the only way to be successful, making sure that the labor you hire is productive enough to justify their numbers, and managing the four core cash flow forces - Taxes, Debt, Core Capital and Distributions. Greg raises and discusses some very important points in this bok under the above topics (plus some more about reporting numbers, etc) but the core concepts are extremely essential. Many small businesses are run on blind trust and faith while the numbers are telling you a different story and you don't listen to them properly! Especially making sure that the numbers add up enough to justify paying yourself a decent salary and the people you hire are justified in their being there!

Sweat Equity is great if the payoff is certain in the future and large enough to justify all the sacrifices you make! Greg is not against it but once you take investment money from others, you will have to make sure that everybody's time and effort, including yours is rewarded appropriately! Taking too much money away from investments to pay yourself is not fair to your investors while not taking any is not fair to yourself!

The levers of taxes, debt, capital and distributions are critical to managing cash since you could run out of cash even if you are profitable on the books!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Any small business owner should read this! July 9, 2014
Format:Hardcover|Verified Purchase
Like some others here, I'm a bit skeptical on his view of owner salary vs savings on SS taxes, but at a minimum you should at least look at the numbers based on a "real world" market salary for the owner and not the $30K you are paying yourself in salary to avoid taxes. In the end it's the Dave Ramsey principle that emotion and motivation are part of the equation. Greg maintains that what you will profit if you stick to his system will FAR outweigh those extra SS taxes.

This view was actually hard for me to look at because I my accounting picture wasn't quite as rosy as I thought it was, but now I have some good ideas how to tackle the issues and make it more profitable. More profitable doesn't always mean more revenue either. It may just mean more efficiency.

I have read all sorts of business books from E-Myth to Good to Great, etc. As the E-Myth would explain, I'm a technician that went into business without a clue about how to run one though somehow I've made it 11 years and been profitable the whole way. This book, like no other I've read, gives me some insight into the P&L and how to use it as a guiding light. It explains how to look at labor efficiency when I had no clue what that was.

At a minimum you will come away with some new ways to look at your accounting numbers that might just show you which employees are making you money and which ones are not.

This book went quickly for me. Read it in two days. If you are trying to make your business more efficient, I think you'll love it.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Best business book EVER! well almost May 14, 2013
Format:Hardcover|Verified Purchase
Seriously I am a huge fan of this book. Its made for companies under 10 million though - but it actually gives real useful actionable information.

I have read most every business book out there, all the book from Jim Collins and so on.

This book is BETTER for the average business. Why? Because it actually tells you specifically what to do according to the authors consulting practice.

So if you are not an accountant then this is a great resource and super easy read
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5.0 out of 5 stars Great eye opener for the weary eyed entrepreneur September 2, 2014
By R.K.
Format:Kindle Edition|Verified Purchase
Too many of the books out there today claiming to help entrepreneurs speak to tips and tricks. As if there is some magic formula that is easy is apply with guaranteed results. This book is exactly the opposite. It highlights the tough questions and gives insight into the tough decisions but makes it clear that without discipline, conviction, and focus there is no pot of gold at the end of the rainbow.
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Most Recent Customer Reviews
5.0 out of 5 stars Great book
Simple and Straight to the point! Quick read! I look forward to implementing this in my business and seeing the additional profits.
Published 6 days ago by Elliott H.
5.0 out of 5 stars Clear strategy for business owners
The book is straightforward and easy to follow. Clear concepts with good spreadsheet examples. The author list the core cash demands as 1. Pay taxes 2. Pay debt. 3. Read more
Published 12 days ago by Jorge Ramirez
5.0 out of 5 stars I have read many business books and there are not ...
I have read many business books and there are not many that are practical. Most tell you what to do but Greg Crabtree's book explains how to do it and as a practising accountant I... Read more
Published 15 days ago by Greg Sheridan
5.0 out of 5 stars Simply Great!
Everybody running a Biz must read this book! Simply Great!
Published 25 days ago by NELSON R. QUINTANILLA
4.0 out of 5 stars Excellent book. Read it before you start your business
Excellent book. Read it before you start your business... even if you have stared read it anyway. It's a cheap book and the advice is worth a ton of money
Published 2 months ago by DC Crowley
5.0 out of 5 stars Five Stars
Published 2 months ago by trevor ainsworth
5.0 out of 5 stars best book on the basic keys of running a consistently profitable...
Good practical examples and spreadsheets make this practical and usable! I wish I had this book ten years ago! Thanks!
Published 3 months ago by Matthew Ledford
5.0 out of 5 stars Five Stars
Awesome read!
Published 3 months ago by Sandra R. Brown
5.0 out of 5 stars Absolute Must Read for Business Owners
The most interesting and relevant book I have read in many years. I keep it with me at all times for reference!
Published 3 months ago by LJMat
5.0 out of 5 stars I love it
Published 3 months ago by matthew noel
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