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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential
 
 
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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential [Hardcover]

Greg Crabtree (Author), Beverly Blair Harzog (Author)
4.8 out of 5 stars  See all reviews (12 customer reviews) |
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Book Description

Publication Date: August 1, 2011
Simple Numbers can guide you to increased business profitability!

Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue.

Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn:

  • Why your numbers are lying to you (and why you are the cause!)
  • How labor productivity is the key to profitability and simplifying human resource decisions
  • Why the amount of tax you pay is your #1 key performance indicator

Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.

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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential + Ownership Thinking: How to End Entitlement and Create a Culture of Accountability, Purpose, and Profit + Built to Sell: Creating a Business That Can Thrive Without You
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Editorial Reviews

About the Author

Greg Crabtree is a founding partner of Crabtree, Rowe & Berger, an accounting firm based in Huntsville, Alabama. He frequently presents to entrepreneurs across the country.

Product Details

  • Hardcover: 200 pages
  • Publisher: Greenleaf Book Group Press (August 1, 2011)
  • Language: English
  • ISBN-10: 1608320561
  • ISBN-13: 978-1608320561
  • Product Dimensions: 8.5 x 5.6 x 0.9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #280,965 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Greg Crabtree Page
Greg Crabtree
Greg Crabtree is a speaker, author, entrepreneur and financial expert. After spending five years in regional accounting and three years as Vice President of operations/controller for a local bank, Crabtree used his entrepreneurial skills to develop Crabtree, Rowe & Berger, PC, a CPA firm dedicated to helping entrepreneurs build the economic engine of their business. In addition to serving as the firm's CEO, Crabtree leads the business consulting team -- helping clients align their financial goals with their profit model and their core business values.

In his new book, Simple Numbers, Straight Talk, Big Profits, Crabtree explains how entrepreneurs can generate profit by first identifying the solutions to the four most common misconceptions--owner's salary, profit targets, labor productivity, and business physics--then incorporating the learned tactics into their companies' financial practices.

Crabtree's community service includes Boys and Girls Clubs of America National Area Council Member, Entrepreneurs' Organization Global Board (2006 to 2009), ALS Association of Alabama, Boys and Girls Clubs of North Alabama, Atlanta chapter of The Entrepreneurs' Organization (EO) past board member. Crabtree is a frequent speaker at EO Chapter events, EO's Accelerator Money Day program and the U.S. State Department's New Beginnings program for international entrepreneurs.

Greg and his wife Debbie have four children. Greg is an avid golfer and enjoys playing historic golf courses whenever his travel plans permit.

For more information about Greg Crabtree or Simple Numbers, Straight Talk, Big Profits, please visit http://www.seeingbeyondnumbers.com/ or www.crbcpa.net.

Customer Reviews

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Most Helpful Customer Reviews
Format:Hardcover
I'm not sure if a book on accounting has ever hit the best seller list before, but Greg Crabtree's Simple Numbers, Straight Talk has completely changed the way I think and might be the book that makes the biggest impact on my life and business in 2012! I've had masters level accounting courses, visit my business book keeper and accountant monthly and keep detailed planned and actual budgeting spreadsheets. However, despite all that knowledge and effort, it wasn't until reading Crabtree's Simple Numbers, Straight talk that my eyes were opened and I was given the tools to effectively manage my expenses, salaries and revenues to run a profitable business. Simple Numbers is an easy read that can be consumed in one or two days and is a must read for every business owner and entrepreneaur! Thank you Greg for this contribution which will make a positive impact on so many lives and businesses around the world!
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By CanuckT
Format:Hardcover|Amazon Verified Purchase
I've really enjoyed his book and have had to put it down several times to go and look at my numbers and make notes on how to change things in my business. I'm sure I will be coming back to read parts of it again as my business grows.
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Format:Hardcover
As anyone who has run a small business wil tell you, the only secret to success is managing cash and managing it well! But how do you get to good cash management? Greg Crabtree writes about these secrets in this short but very useful and informative book - Simple Numbers, Straight Talk, Big Profits!. Greg writes about the four secrets of making a small business financially successful - Calculating and paying yourself an Owners Salary without fail, how keeping pre-tax profits above 10% being the only way to be successful, making sure that the labor you hire is productive enough to justify their numbers, and managing the four core cash flow forces - Taxes, Debt, Core Capital and Distributions. Greg raises and discusses some very important points in this bok under the above topics (plus some more about reporting numbers, etc) but the core concepts are extremely essential. Many small businesses are run on blind trust and faith while the numbers are telling you a different story and you don't listen to them properly! Especially making sure that the numbers add up enough to justify paying yourself a decent salary and the people you hire are justified in their being there!

Sweat Equity is great if the payoff is certain in the future and large enough to justify all the sacrifices you make! Greg is not against it but once you take investment money from others, you will have to make sure that everybody's time and effort, including yours is rewarded appropriately! Taking too much money away from investments to pay yourself is not fair to your investors while not taking any is not fair to yourself!

The levers of taxes, debt, capital and distributions are critical to managing cash since you could run out of cash even if you are profitable on the books! Greg does a terrific job identifying and talking about numbers in a business. Passion is good and necessary but passion don't pay the bills, unfortunately!

Great book that every small business owner should read and have on their bookshelf!
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Most Recent Customer Reviews
Finally, the secrets are unlocked!
How long have we all waited for a great CPA to unlock the mysteries of accounting, financial rigor and the key financial drivers that truly make a business successful. Read more
Published 7 months ago by Andrew J. Sherman-Jones Day
Where was this book 14 years ago?
I started my business 14 years ago. And while we've done well as a company, it wasn't until Greg and his book came along that I really started to understand profits and cash flow... Read more
Published 10 months ago by Stephen Satterwhite
Get it right from the start - Simple Numbers, Straight Talk, (and...
Sometimes it takes plenty of pain to realize how helpful seemingly simple advice can be. Maybe you'll be ready for this message, maybe not - I was. Read more
Published 10 months ago by Jeffrey Stukuls
Business Owner's Bookkeeping Bible
I love my business. I love my team. I love, love the revenue and the profits. I HATE bookkeeping and all that it entails. Read more
Published 10 months ago by Susan L
Change the way you see your business
I wish every business book was this valuable, succinct, interesting, and progressive.

The author does an excellent job of explaining why conventional financial... Read more
Published 10 months ago by Dione Spiteri
Solid book
I saw Greg speak at an event earlier this year and it really inspired me to think differently about how I manage the cash flow of my business. Read more
Published 10 months ago by Russell Holcombe
The Complex Made Clear
Too many authors make complex issues even more complex. This book takes the complex and makes it easy to understand. Read more
Published 10 months ago by Erick in Seattle
Greg Crabtree explains What, When and How, he made it just that simple
I've bought many books to improve my business. They all had useful information, but sometimes I didn't always know what they were talking about. Read more
Published 10 months ago by Robert Wagnon
Great read for anyone that runs a business
This book really opened my eyes to how important a few key metrics are for my business. It allowed me to really see what was important and I have been able to apply the knowledge... Read more
Published 10 months ago by Dave B
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