Simpleology: The Simple Science of Getting What You Want [Hardcover]

Mark Joyner (Author)

Book Description

Publication Date: March 30, 2007

Success is simple, and scientifically reproducible, if you know the 5 Laws

Simpleology proves that success and happiness are easier to achieve than most people think they are. In fact, people can almost guarantee their own success simply by following a few simple rules. These "5 Laws of Simpleology" aren't new; they've been around forever. Throughout history, these 5 laws have helped the world's greatest minds amass fortunes and forge new paths. But until now, no one has committed them to paper in so simple and straightforward a style as Mark Joyner has here. Applicable to any challenge or goal and irrefutably commonsense, these 5 laws form the basis for almost any successful person or endeavor. Simpleology explains the 5 laws in detail and shows readers how to apply them to every aspect of their lives.

Mark Joyner (Auckland, New Zealand) is a leading authority on Internet marketing. The former CEO of Aesop Marketing Corp., he is the author of four previous books, including The Irresistible Offer (0-471-73894-8) and The Great Formula (0-471-77823-0), both from Wiley.

Editorial Reviews

Review

"... should be the first book you read."

--Vincent James, 32 year old who has done over $100 million in sales

"Shocking! It's dynamite for your brain!"

--Dr. Joe Vitale, author of "The Attractor Factor"

"... a book that will spark excitement and controversy in millions ..."

--Dr. Kevin Hogan, author of "Covert Persuasion"

"... will turn you into a powerful goal-achieving monster."

--Joe Sugarman, Chairman, BluBlocker Corporation

"Remarkable, timely, courageous ... an essential guide for life."

--Richard Webster, author of over 95 books

"Can something so profound, deep and life-impacting really be so SIMPLE?"

--Dr. Man Sivasubramanian

"... immediately tripled my production."

--Frank Rumbauskas, NY Times Best-Selling Author of "Never Cold-Call Again"

From the Inside Flap

What do you really want?

Don't think of what you should want, but think of what you really want. If no one was looking and you didn't have to worry about what other people thought, what would you do? What would you have? Who would you be? Think hard...

Got it?

Now, how do you get it? It's a simple question. Or is it? The quickest way to reach your goals is to follow a straight line, but for various reasons, this rarely happens. simple?ology presents a system for seeing the world, and acting in it, in a way that will not only allow you to achieve whatever it is you desire, but also unshackle yourself from the invisible chains that seem to dictate the direction of your life.

simple?ology shows you clearly and simply how to bridge the gap between your dreams and reality, helping you focus on the simple actions that get you somewhere, rather than those actions that lead you off-course.

Ask yourself now, are you living the life you truly want? Look inside and you may be surprised. Combining cutting-edge science and research with practical, proven methods for achievement, simple?ology is Mark Joyner's everyday user's manual for your brain. It explains how you perceive the world, and how the world and other people in it erect invisible barriers between you and what you really want.

Inside, you'll discover:

• The shocking ways governments, marketers, and even your friends are battling for control of your mind

• Have you ever spoken to someone and thought to yourself  "this person is insane," though you couldn't put your finger on why? Now you'll be able to figure out what's wrong and prevent them from driving you crazy too

• How to unleash the truly awesome power of your brain by learning to swap "brain operating systems" at will

• A "programming language for the brain" that shows you how to use your full mental power to get the things you want in life

• How to prevent nearly all misunderstandings andconflict in human interactions

• And how to get instant access to an exclusive free twenty-one-day companion course and high-tech "Personal Action Management" software package

Stop wandering around in circles! Take home simple?ology and take the straight-line path to the life you've been dreaming of.

See all Editorial Reviews

Product Details

• Hardcover: 241 pages
• Publisher: Wiley; 1 edition (March 30, 2007)
• Language: English
• ISBN-10: 0470095229
• ISBN-13: 978-0470095225
• Product Dimensions: 8.7 x 5.8 x 1 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (97 customer reviews)
• Amazon Best Sellers Rank: #214,749 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

50 of 51 people found the following review helpful:

1.0 out of 5 stars The simple science of getting people to pay for advertising, November 19, 2009

By 

Brian Weissman "Improv Czar" (San Diego, CA) - See all my reviews
(REAL NAME)   

This review is from: Simpleology: The Simple Science of Getting What You Want (Hardcover)

I wrote about listening to the audio book back in June and have since checked out the web site. I feel I have better footing now to give an assessment. Unfortunately, I have to side with the naysayers. I am not sure whether or not I would use the term "scam" to describe the book, but I would certainly go with "Bait and switch". The book claims to teach you a system to get what you want in life. It then spends the first 80% or so of the book talking about how marketers think and how they manipulate. The part that is the reason most readers presumably bought the book is underdeveloped and tacked on at the end. It contains such advice as "don't be distracted from your goal". Well, I'd like not to be distracted, but I already knew that. How? It doesn't say. It does give an oversimplified example using a glass of water. But there is nothing in the book that translates the philosophy from glasses of water to real life.

To learn what you need, you have to sign up for the "free" web site. I put "free" in quotes because although you pay no money, it will cost you in time. Joyner is a marketer by trade and this site is pure marketing. You do get some material for free, and it may be helpful. I wasn't able to get much out of it, but that could be because I was not in a place to really embrace the system. Instead, I was overwhelmed by the barrage of emails with other products and services from Mark and people he trusts (his affiliates) that would "take me to the next level" or be "the next big thing" and were "limited time opportunities". I had to get in before he "opened it up to the rest of the world". In this respect, I found Simpleology amusingly like Penn and Teller. He told us exactly how the trick was done with all the chapters on marketing. Then he used those techniques on us to get us to give him more money.

Mark seems to have used the web site to create a pool of people who are mentally receptive to his sales pitches. I'm sure some of them have made lots of money as well. But this review is not about the efficacy of his methods, it is about whether his book delivers what it says it does.

The verdict is that it does not. Save the money. If you really want to, try the web site. That is where you will get the exercises that purport to help you cut through distractions and get reach your goals. Just be prepared to deal with a lot of suggestive selling to get through it. And be mindful of the fact that, although these techniques can probably be applied pretty broadly, the focus appears to be on making money by marketing to people on the internet. If that drives you, then you will probably find it rewarding. Otherwise, I'd even pass on the site.

28 of 31 people found the following review helpful:

3.0 out of 5 stars Not at all that simple but quite interesting, June 6, 2007

By 

K. Verbeek (The Netherlands) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Simpleology: The Simple Science of Getting What You Want (Hardcover)

I must admit I bought this book because I think Mark Joyner did a terrific job with his online Simpleology program. I signed up for that program and found it useful, informative and inspiring. Considering the title of Mark Joyners book I thought I would receive an in-depth elaboration about achieving what you want similar to his online program. This however was not the case. And I must admit thus a little disappointing.
Although the book didn't fulfill my expectation I found nevertheless easy to read and the subject it covered interesting enough to read the whole book.

111 of 138 people found the following review helpful:

5.0 out of 5 stars This book does what the self help industry has tried to do for 100 years, March 30, 2007

By 

Dave Lakhani (Boise, ID United States) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Simpleology: The Simple Science of Getting What You Want (Hardcover)

Simpleology is a book that will alternatively have you scratching your head and thinking and then blowing your mind with some of the most insightful ideas on success you'll ever hear.

The author helps you draw a very clear path from where you are to what you want, not what you think you should want, but what you really want. He makes getting it simple, efficient and predictable.

The chapters on defective mental hardware are some of the most sound thinking and well described examples of how we defeat ourselves. Those are followed by the final chapters which give you the programming language you need to easily and completely create your future and have all the things that you really want.

At the end of the book you'll find yourself scratching your head again and wondering, how was I hoodwinked so easily for all those years.

But the book explains that too.

This is a must read if you are a seeker, entrepreneur, parent, thinker or skeptic.

I wasn't able to put it down and I don't think you will either.