Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) [Hardcover]

Jeffrey Kluger (Author)

Book Description

Publication Date: June 3, 2008

"Using real world examples, such as traffic flow, politics and baby linguistics, the author makes the theories of 'simplexity' accessible to the layperson...Kluger makes complex science seem simple."
--Kirkus

"Kluger makes the modern world comprehensible...his astonishing discoveries require no exaggeration..[his] findings are likely to incite controversy, confirming his contention that explaining simplicity and complexity is never as straightforward as it seems."
--Publishers Weekly

"Simplexity...is a study of human behavior, and the way we perceive things and events, and how our perception frequently causes us to make wrong assumptions and to perceive simplicity (or complexity) where it does not exist, The book is sure to be a deserved hit among the ever-growing Freakonomics crowd."
-Booklist

Why are the instruction manuals for cell phones incomprehensible?
Why is a truck driver's job as hard as a CEO's?
How can 10 percent of every medical dollar cure 90 percent of the world's disease?
Why do bad teams win so many games?

Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.

These and other paradoxes are driving a whole new science--simplexity--that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns--patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty.

In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.

Editorial Reviews

From Publishers Weekly

Frustrated by the traffic on narrow bridges? Stunned by the number of buttons on a remote control? Saddened by the lack of basic medical care in the developing world? Kluger (Splendid Solutions) makes the modern world comprehensible, analyzing social and technological systems to reveal that things that seem complicated can be preposterously simple; things that seem simple can be dizzyingly complex. He compares cells to cities to stock markets, renders quarks and fractals accessible and draws parallels between Wal-Mart and AIDS clinics in Tanzania. Although Kluger is prone to hyperbole, his astonishing discoveries require no exaggeration: the book describes how even the most technologically advanced manufacturing plant is infinitely simpler than a humble houseplant with its microhydraulics and fine-tuned metabolism and dense schematic of nucleic acids—and baseball fans will be dismayed to discover that football is, in fact, the more complex of the two games: the possible number of starting configurations before the play even begins is... 31.4 billion. Kluger's findings are likely to incite controversy, confirming his contention that explaining simplicity and complexity is never as straightforward as it seems. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Yes, simplexity is a new word—a whole new theory, in fact. In essence, simplexity holds that simple things become more complex (even unnecessarily complex) over time, while complex things can become (or be made) simpler. OK, so that sounds rather blindingly obvious: who, for example, hasn’t shaken his head at the sheer verbiage of cell phone or camera instructions? But here Kluger, coauthor of the best-selling Lost Moon (1994), which became the film Apollo 13, doesn’t merely trot out examples of simple things that became complex, and complex things that were simplified; he explores how they got that way and why. Instructions, for example, are complicated because the products themselves can do so many different things—the consumer’s demand for flexibility leads to complexity. Simplexity, the theory, is intriguing and plausible. Simplexity, the book, is a study of human behavior, and the way we perceive things and events, and how our perception frequently causes us to make wrong assumptions and to perceive simplicity (or complexity) where it does not exist. The book is sure to be a deserved hit among the ever-growing Freakonomics crowd. --David Pitt

See all Editorial Reviews

Product Details

• Reading level: Ages 18 and up
  
• Hardcover: 336 pages
• Publisher: Hyperion (June 3, 2008)
• Language: English
• ISBN-10: 1401303013
• ISBN-13: 978-1401303013
• Product Dimensions: 8.3 x 6 x 1 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (29 customer reviews)
• Amazon Best Sellers Rank: #985,030 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

4.0 out of 5 stars Thought provoking paradoxes, June 22, 2008

By 

Sreeram Ramakrishnan (Lynnfield, MA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) (Hardcover)

In a well-narrated and thought provoking book, Kluger raises some interesting questions about how we define or tend to view and experience complexity. Organized as a series of (essentially independent) 11 or so chapters, each one focuses on one aspect - herd mentality, instincts, equilibrium, payoffs, scale, objective, fear, silence, flexibility, false targets, and loveliness. A motivating title in the form of a paradox starts the discussion in each chapter. The titles (and the short sub title) alone are interesting enough to provoke one's imagination. The chapters that deal with instincts (analogy of fluid dynamics in traffic management and evacuation procedures) and scale (discussion on Kleiber's observations on animal mass, energy consumption and life spans) stood out the most.

Despite all the interesting discussions, the chapters are so autonomous, a common thread leading to some substantial conclusions is not apparent. Moreover, it is disappointing to see that the author does not provide a detailed citation list or a reading list for the more curious reader, despite the references to work done at Santa Fe Institute and some books. The chapters do full justice to the main title, though the sub-question in the parentheses of the title doesn't get the attention it deserves..

Overall, an entertaining book that introduces the reader to a very interesting research domain.

14 of 14 people found the following review helpful:

3.0 out of 5 stars Starts with a Bang, July 27, 2008

By 

Ken Palmer (Nashville, Tennessee) - See all my reviews

This review is from: Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) (Hardcover)

This book starts with a bang, and contains occasional flashes of brilliancy. The cover artwork, title, and premise are very appealing. Unfortunately this book doesn't live up to it's parenthetical subtitle of "how complex things can be made simple."

I picked this up at an airport for a good cross-country airplane read. Initially I was very happy with this purchase.

The first two chapters are very interesting, and propose some brilliant insights into human behavior. These insights, like all of the interesting facts in this book, are disappointingly unsupported by any bibliography or source references. Hopefully the publisher will consider adding a bibliography when the edition goes into paperback.

This book fizzles out around chapter 4. There are a few interesting tidbits of information in the sports-centric 6th chapter. But it never seems to pick up the momentum created in the first two chapters.

As a senior software developer I was keenly interested in reading chapter 9, which is technology centered. It's titled "Why are your cell phone and camera so absurdly complicated? Confused by Flexibility." This is where I expected Mr. Kluger to shine on the book's subtitle "How Complex Things Can Be Made Simple." In that respect this chapter was a complete let-down.

The chapter provides an overview of the development of TVs, cell phones, and software, with dips into washing machines and other gadgets. Ultimately it boils down to a list of complaints about the complexity in technology, and a suggestion that simplification will eventually come as a result of market forces.

My expectation was that some insights would be offered on HOW to make the technology simpler. Jakob Nielsen and others have done remarkable work in this arena, though we are still only scratching the surface of making user interfaces "more intuitive." It seems that the intuitive user interface is the mystical gold standard that no-one can seem to get right. But I digress...

Read chapters 1, 2, and 6 for the meat of this book. Then move on to another book in your summer reading list.

6 of 6 people found the following review helpful:

2.0 out of 5 stars Appealing but not very satisfying, September 20, 2008

By 

Djembedrummer "djembe drummer" (Oregon) - See all my reviews

This review is from: Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) (Hardcover)

There are many agreements that I would have with other reviewers who found the book appealing enough to open its cover, but not deeply satisfying - indeed, slipping into the disappointing range the further along I read. I thought that it would reveal something to chew on, to elucidate complexity and simplicity and the relationship of the two, but other than its first chapter with its discussion of a complexity arc, it had no more to add than diluted observations of what happens in complex and non-complex settings. Interesting perhaps, especially in the context of each chapter's probing questions, but basically not much more than storytelling of contrarian conditions (ie, why did the unbeatable team get beat by the pushover). Nice antidotes, but I felt a sportswriter would reveal more and in doing so, be more entertaining to read.

It did succeed, however, in one major area: it got me to buy the book. The cover and table of contents, as Amazon allows, were intriguing enough to order it. It just didn't have the right stuff of Apollo 13 (the author's other noteworthy book).