Simpli-Flying: Optimizing the Airline Business Model [Hardcover]

Nawal K. Taneja (Author)

Book Description

ISBN-10: 0754641937 | ISBN-13: 978-0754641933 | Publication Date: April 2004

The airline industry is in a state of radical restructuring as its markets and key stakeholders (customers, airline labour and management groups, governments, and the financial community) adjust to the new aviation realities. Airline executives can be forgiven for being overwhelmed by technology proliferation, zestful new paradigm airlines, September 2001, business cycles, Iraq, SARS, and animal diseases. The leadership challenge for all carriers is now to select and execute appropriate business models, thinking both 'inside' and 'outside' the 'box', to turn conventional wisdom upside down to achieve dramatic increases in productivity. Some legacy carriers still need to create an effective strategy for much larger cycles that encompass major discontinuities. Burdened by past decisions, they are forced to fight with one hand tied behind their back to 'convert volume to value', to survive and prosper. Some new airlines have been at the forefront of shaping change, developing a vision of the mass-market, assessing the customer value of their core processes, and using a 'back-to-basics' business approach. Both groups should take a sideways glance at what works in other industries and implement those insights into actions. Written by an experienced airline business strategist and international in scope, this wide-ranging book identifies challenges and problems, presents comprehensive analyses and suggests some solutions. The author identifies the new realities and the obstacles to change, the need to revitalize product development and renew the customer experience. He deals with public policy and the need to revise supplier relationships, especially with aircraft maintenance providers, and looks at successes and failures in other industries. This is rounded off with a clarion call to governments, labour unions, airports, manufacturers, suppliers and above all airline management, to shake off the past, and to address the challenges and opportunities. His approach is to provide impartial analysis and pragmatic insights into vital enablers of change, potential business models, execution strategy, ways to make stakeholders more influential, wisdom from other businesses, and to present scenarios to make busy executives stop and think. The readership includes the broadest cross-section of practitioners in the global airline and related industries, as well as those affected by the industry and seeking a deeper understanding of it. This includes government civil aviation departments, the aviation divisions of the financial community (investment banks and leasing companies), aircraft manufacturers and their suppliers, airports, information technology companies, as well as customers and other stakeholders.

Editorial Reviews

Review

"...a serious book with pragmatic insights on how some carriers can reinvent themselves in order to survive..." -- Tony Fernandes, Chief Executive Officer, AirAsia

"...provides good reminders for carrying out this year’s business plan and ways for assessing future strategies..." -- Robert Fornaro, President and C.O.O, AirTran Airways

"...provides the best contemporary overview of Commercial Aviation…a highly readable and easily digestible 'must read'..." -- Ralph Norris, Managing Director and Chief Executive, Air New Zealand

"Simpli-Flying makes for exciting reading. It points to a whole new way of doing business for the aviation industry..." -- Kanok Abhiradee, President, Thai Airways International Public Company Limited

About the Author

Nawal Taneja is an experienced airline business strategist and the author of two recent books on the airline industry: Airline Survival Kit (2003) and Driving Airline Business Strategies through Emerging Technology (2002).

Product Details

• Hardcover: 256 pages
• Publisher: Ashgate Pub Ltd (April 2004)
• Language: English
• ISBN-10: 0754641937
• ISBN-13: 978-0754641933
• Product Dimensions: 9.5 x 6.2 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,132,816 in Books (See Top 100 in Books)

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