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Simplified Strategic Planning: The No-Nonsense Guide for Busy People Who Want Results Fast Paperback – September, 2000
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About the Author
Brian Tarcy holds a B.S. in Journalism from Ohio University, and has authored or co-authored more than a dozen books on sports, business and medicine. He has written stories for "Boston" magazine, "Boston Business" magazine, "Unique Opportunities, Teaching Tolerance, The Boston Herald, The Boston Globe," and "USAir" magazine. Tarcy has appeared on numerous radio shows including with Jim Scott on WLW700 in Cincinnati and with Quinn & Cantera on 94WHJY in Providence, RI. He is the creator of the humor websites Whatzgonnahappen.com, featuring NFL picks, and Freecheezeburgerz.com.
Peter Duncan is Programme Director for the Postgraduate Programmes in Health Promotion and Health and Society at King's College London.
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Top Customer Reviews
"Simplified Strategic Planning" presents particularly clear, explicit guidance on selecting a corporate focus amid operational chaos and the temptation to serve all comers.
I highly recommend this book for managers at businesses of any size. It will inspire a discipline and sequence--and therefore a useful result--in planning.
Read it sure - Use it for sure!
As far as sustance goes, it is highly lacking. It appears the authors cater to the small to mid-size business. My impression is that this book is best read by "Mom and Pop" business owners who have no other strategy background to draw on. One thing that is conspicuously missing in this text is a bibliography. No doubt the author's are "borrowing" many of the concepts they present from notable strategists such as Porter, Prahalad and Hamel, and others. On page 72 in the text, the authors present a table labeled "Measures of Success". This table is nothing more than a "Balanced Scorecard", pioneered by Robert Kaplan at Harvard. The table even uses the same 4 generic headings as the B.S.C., yet there is no credit or even mention of Kaplan's and Norton's work surrounding the table.
I believe people who have no prior experience in strategy might find this "simple" text as enlightening, perhaps even marginally useful. Those who are leaders of more complex businesses who don't want their competitive position obliterated by their competition, would probably be better served with another text; "The Strategy Concept and Process: A Pragmatic Approach", by Arnaldo Hax. It too, provides a roadmap for strategy formulation, but at more thought provoking level. Plus the author cites numerous (well over a 100) articles and texts to support his position.
Simplified Stategic Planning is much too heavy on the "simplified" and too lite on the "strategy".
Most Recent Customer Reviews
If you buy this strategic planning book I would recommend buying other strategic planning books to get a broader perspective. Read morePublished 9 months ago by Zac Poxleitner