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Simplifying Innovation: Doubling speed to market and new product profits - with your existing resources
 
 
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Simplifying Innovation: Doubling speed to market and new product profits - with your existing resources [Paperback]

Michael A. Dalton (Author)
4.7 out of 5 stars  See all reviews (21 customer reviews)

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Book Description

061532939X 978-0615329390 January 1, 2010
Small Changes Can Deliver Big New Product Results Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck, just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business novel unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of the 5-Step Guided Innovation System to: - Fill your pipeline with profitably growing new products - Finish new product programs on time and on budget - Select winners so resources aren't wasted on canceled projects - Focus on creating value for customers and shareholders - Hit your new product sales targets more consistently

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Editorial Reviews

Review

Dalton's innovative approach can help any company find the 80/20 spike needed to drive new product growth. --Richard Koch, bestselling author of The 80/20 Principle

A Theory of Constraints approach to the process of innovation was long overdue. Production, project management, supply chain, and policy constraint analysis have all been comprehensively addressed. But until now, no one has thought to examine the ramifications of constraint theory on the challenge of innovation. Michael Dalton's novel was worth waiting for. Simplifying Innovation synthesizes innovation best practices and the focusing step framework to create a powerful new application of TOC. Let it stimulate your imagination as it did mine. --H. William Dettmer, author of Strategic Navigation

Simplifying Innovation offers an elegant solution for any company trying to get more out of their R&D investment. A refreshingly original approach that is a must for any executive's library. --Matthew E. May, author of In Pursuit of Elegance and The Elegant Solution

Organic growth is hard work, but there is much you can learn from Mike Dalton's years of practical experience. If you are committed to maintaining the discipline required, Simplifying Innovation offers a refreshing, common sense approach for improving your new product results and creating profitable growth. I'd recommend it for any business leader's bookshelf. --Dr. James D. Hlavacek, Chairman of the Corporate Development Institute and author of Profitable Top Line Growth for Industrial Companies

Now that's innovative - a business book that's entertaining too. The powerful lessons that Dalton shares inside are like jet fuel for companies that want to propel their growth. --Ed Petkus, VP - New Products & Engineering,Hawker-Beechcraft Aviation

Inside a fascinating business novel, that I literally couldn't put down, Mike Dalton has created a hands-on field manual to extending the Theory of Constraints to innovation - I only wished I had the benefit of his insights during my days as an R&D leader in Bell Labs. --Dr. Matthew W. Sagal, co-author of The Strongest Link

I highly recommend that business leaders read Simplifying Innovation and am already looking at how to put Dalton's approach to project prioritization to work in my company. Just as Cash Machine and Release the Hostages did with sales and customer support, Simplifying Innovation brings a practical approach to effectively managing R&D with TOC. --Richard Klapholz, co-author of Cash Machine and Release the Hostages

After having spent much of his early career at a leader, like SC Johnson, it's no surprise that Dalton has come up with an innovative new way to simplify and drive improvements in the new product process. He hits the mark with an easy reading style and key pointers to focus the organization from top to bottom and deliver profitable, value-creating growth within your existing resources and budgets. --Robert F. Brands, author of Robert's Rules of Innovation

I wish that I had the benefit of Dalton's insights about innovation bottlenecks years ago. The book is fast paced, interesting, and gives us the key concepts in a well-written story. He also provides a great summary of the important Theory of Constraints in the last chapter-- more than worth the price of the whole book! --Vern Burkhardt, author of IdeaConnection.com

Simplifying Innovation distinguishes itself in the business category by being both incredibly informative, and extremely entertaining. The business novel format, if you haven't already, is one you should experience. And Mike Dalton does it as well as anyone out there with writing that's concise, intelligent and provocative. If innovation and product development is important to your livelihood, read this book. Not only will you gain keen insights - you'll enjoy the lessons immensely. --Keith Harmeyer, Principal, SmartStorming

Simplifying Innovation distinguishes itself in the business category by being both incredibly informative, and extremely entertaining. The business novel format, if you haven't already, is one you should experience. And Mike Dalton does it as well as anyone out there with writing that's concise, intelligent and provocative. If innovation and product development is important to your livelihood, read this book. Not only will you gain keen insights - you'll enjoy the lessons immensely. --Keith Harmeyer, Principal, SmartStorming

The difference between TOC companies and non- TOC companies is now too significant to ignore. While the current economic conditions provide an easy excuse for companies failing around the world, TOC companies are not only surviving but thriving under the same conditions. Mike Dalton has creatively taken these same tools and applied them to new product innovation - itself a remarkable innovation! --Carol Ptak, co-author of Necessary but not Sufficient

About the Author

Mike Dalton is the founder of Guided Innovation Group, whose simple mission is helping companies turn their new product innovation into bottom-line impact. Guided Innovation's unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and nearly double new product profits.

Dalton's innovation improvement framework was sharpened over 24 years of product development, marketing and executive leadership at the multi-billion dollar SC Johnson family of companies. He has grown new and existing businesses as a general manager and in marketing, business development, and manufacturing leadership roles.

Mike is the author of Simplifying Innovation and speaks on innovation and growth for trade and executive groups and has spoken on Open Innovation at the National Academy of Sciences. He holds an MBA in marketing and finance from the University of Chicago and a degree in chemical engineering and energy technology from the Illinois Institute of Technology. He lives in Mt. Pleasant, Wisconsin with his wife, Carol, and their rescue pitbull terrier. (added by author)

Product Details

  • Paperback: 230 pages
  • Publisher: Flywheel Effect Publishing (January 1, 2010)
  • Language: English
  • ISBN-10: 061532939X
  • ISBN-13: 978-0615329390
  • Product Dimensions: 8.8 x 5.9 x 0.6 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #858,659 in Books (See Top 100 in Books)

More About the Author

Mike Dalton is the founder of Guided Innovation Group, whose simple mission is helping companies turn their new product innovation into bottom-line impact. Guided Innovation's unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and nearly double new product profits.

Mike Dalton's innovation improvement framework was sharpened over 24 years of product development, marketing and executive leadership at the multi-billion dollar SC Johnson family of companies. He has grown new and existing businesses as a general manager and in marketing, business development, and manufacturing leadership roles.

Mike is the author of Simplifying Innovation and speaks on innovation and growth for trade and executive groups and has spoken on Open Innovation at the National Academy of Sciences. He holds an MBA in marketing and finance from the University of Chicago and a degree in chemical engineering and energy technology from the Illinois Institute of Technology. He lives in Mt. Pleasant, Wisconsin with his wife, Carol, and their rescue pitbull terrier.

Whether you are struggling to get more sales impact from your new product and innovation investment, or are growing strongly but still interested in taking your innovation performance to the next level, we welcome your call.

Find out more at www.GuidedInnovation.com or join the conversation on our blog at www.simplifyinginnovation/blog


 

Customer Reviews

21 Reviews
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Average Customer Review
4.7 out of 5 stars (21 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful:
5.0 out of 5 stars A theory of constraints perspective for new product development, February 20, 2010
This review is from: Simplifying Innovation: Doubling speed to market and new product profits - with your existing resources (Paperback)
Mike Dalton does an excellent job of showing new product development managers how to avoid stagnation and successfully navigate between the time and resource killing traps of over-enthusiasm for every new opportunity and overly-complicated reviews. Mike captures the frustration that comes with spreading people across too many projects and never seeing anything make it to market and then details a way to work out of that situation using techniques that will generate faster returns. Everyone who feels resource constrained should read this book and then re-evaluate their situation from a TOC perspective.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Addressing the constraints of growth through innovation, December 1, 2010
By 
Kevin W. Krosley (Crestwood, MO United States) - See all my reviews
This review is from: Simplifying Innovation: Doubling speed to market and new product profits - with your existing resources (Paperback)
If all the Theory of Constraints ever gave the world was the creation of the "business novel," that would have been a great gift. In fact, TOC provides foundational concepts that serve to focus and guide improvement in every aspect of business. The latest topic, new product design and launch, is treated in business novel form, by Michael Dalton. As a novel, it's about as good as The Goal, Chritical Chain, and it's other cousins. As an introduction to TOC approaches to non-product systems, it is excellent. Simplifying Innovation does double duty, first by introducing the theory of constraints to those for whom it is a new way of thinking, and second by teasing out the potential bottlenecks in the new product development process. While the book is review for those well schooled in TOC, the extension of the ideas into the crucial world of growth through innovation is worth the effort.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars A novel application of the TOC principles to new product Innovation, February 15, 2010
By 
This review is from: Simplifying Innovation: Doubling speed to market and new product profits - with your existing resources (Paperback)
Mike Dalton's Simplifying Innovation is an ingenious application of Goldrat's Theory of Constraints beyond manufacturing or project management and directly into new product innovation. I always knew that you should be able to apply TOC to almost any process, but this is the first time I've seen anyone address new products.

Using the story of a company that is struggling on a number of levels, Dalton's main character finds new product teams trying as he puts it to just "run faster on the same treadmill." When she bumps into The Professor he sets her on the path of discovering how TOC's five focusing steps can change that by de-bottlenecking the innovation process and using TOC metrics to quantify customer value...but not without a few interesting bumps along the way.

The end result is a book that's enjoyable to read yet still thought provoking and packed with insightful information. Additionally, the fact that it includes a thorough summary of the TOC principles at the end was a big plus for me. That is something missing from many of the business novels out there and I hope other authors take notice.

A must read for anybody who thinks their new product innovation process is too slow, too late, does not deliver products demonstrably better than the competition or fails to generate the forecasted profit.
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