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Singularity University Finance, Entrepreneurship & Economics Book List

David S. Rose
The list author says: "The Singularity University Graduate Studies Program brings together a diverse group of the most accomplished experts in academics, business, and government with the top graduate and post graduate students and entrepreneurial leaders from around the globe for an intense 10-week summer experience. The program immerses students in an unparalleled learning environment to focus on solving the planet’s most pressing challenges using exponential & accelerating technologies.

The exponential growth of technology has had an equally dramatic effect on every facet of the business world. From the long tail reverberations of virtual goods, through the outsourcing of every aspect of creation and production, to the explosive development of personal brands and the potentially culture-changing introduction of microfinance, accelerating technologies are revolutionizing our global economic system.

The Finance, Entrepreneurship & Economics track at Singularity University covers the dramatic changes in business that have already been caused by accelerating technologies, and includes in-depth sessions on future economics, the essential tools of entrepreneurship, and advanced presentation and communications skills. Electives, coordinated with the technical tracks at SU, include topics chosen from among the following: understanding the new workforce and the concept of personal brands, private financing of space travel, the economics of knowledge, “green” financing through carbon cap & trade, virtual market economics, microfinance, the neuroscience of economic behavior, and the concept of money as information.

This list was the official pre-reading and reference list for the original Graduate Studies Program FEE track at Singularity University, prepared by Founding FEE Track Chair David S. Rose. Comments and suggestions regarding this list are always welcome, to david [at] rose [dot] vc."
The Long Tail: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More
"One of the seminal books about business in the 21st century, that has become a critical base for any discussion of the future of retailing (and just about everything else)."
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
"Chris Anderson has a definite knack for identifying critical, disruptive market trends, and then writing about them directly, cogently and with humor. This book was controversial when it came out, but his projections are much more right than they are wrong. This is stuff you NEED to understand to make sense of new business models."
Wikinomics: How Mass Collaboration Changes Everything
Wikinomics: How Mass Collaboration Changes Everything
"One of the earliest books to popularize and put a name to the phenomenon of online collaboration, this seminal work by Don Tapscott has spawned a series of other books and services on the topic."
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
"The social-enabled Web 2.0 is morphing so quickly in an age of exponentially developing technologies that virtually everything written about it is out of date before publication. This is a readable and useful introduction to the state of the world as of its publication date, and will help quickly get you up to speed and put many other things in perspective."
Cognitive Surplus: How Technology Makes Consumers into Collaborators
Cognitive Surplus: How Technology Makes Consumers into Collaborators
"Crowdsourcing, networking and online groups are fundamentally re-organizing the social order, and the effects are far-reaching in all spheres, including business. This readable work from influential pundit Clay (Here Comes Everybody) Shirky, synthesizes much of the current thinking on the subject."
The Wealth of Networks: How Social Production Transforms Markets and Freedom
The Wealth of Networks: How Social Production Transforms Markets and Freedom
"Written by a Yale law professor and published in 2007, this definitive (for its time...it was written pre-Twitter) tome is a comprehensive assessment of the original Web 2.0 technologies, and the way in which the ‘networked information economy’ relates profit- focused businesses and socially-derived projects in a changing society."
The Great Stagnation: How America Ate All the Low-Hanging Fruit of Modern History, Got Sick, and Will( Eventually) Feel Better
The Great Stagnation: How America Ate All the Low-Hanging Fruit of Modern History, Got Sick, and Will( Eventually) Feel Better
"Fascinating and thought-provoking reading as we consider the concept of a ‘post-sufficiency’ society with engagement as the new currency and experience as the new wealth."
The Post-American World: Release 2.0
The Post-American World: Release 2.0
"It is simply not possible any longer to function effectively in designing, operating or investing in commercial enterprises unless you have a very good grounding in the seismic re-ordering of the world over the past few decades. This is my first choice book on the subject, newly updated for 2012."
The World Is Flat 3.0: A Brief History of the Twenty-first Century
The World Is Flat 3.0: A Brief History of the Twenty-first Century
"A highly readable, and also recommended, introduction to the seismic changes that globalization is having, particularly on the worlds of business and economics. A somewhat shorter and slightly more accessible alternative to Zakaria's "Post American World"."
The 21st Century Economy--A Beginner's Guide
The 21st Century Economy--A Beginner's Guide
"Short and readable, this very basic semi-economics introduction ties together themes from the books on globalization and evolving business models, to bring you up to speed on the concepts and terminology that will be useful in understanding the changes in the world of finance occasioned by such developments as the Long Tail, Web 2.0 and Globalization."
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
"For anyone considering starting his or her own business, this classic is an absolute must- read before you do anything. It lays out in explicitly stark terms the difference between “small business ownership” and “entrepreneurship”. After you finish this, you should have a pretty good feel for whether you have what it takes to create a high-growth business."
Lucky Or Smart?: Fifty Pages for the First-Time Entrepreneur
Lucky Or Smart?: Fifty Pages for the First-Time Entrepreneur
"Once you’ve read Gerber and decided that you really are an entrepreneur, next on your list should be Bo Peabody’s marvelous little book about the real world, and how not to confuse luck with smarts. I only wish that most of my CEOs had read this one."
Three Moves Ahead: What Chess Can Teach You About Business
Three Moves Ahead: What Chess Can Teach You About Business
"The central thesis in this highly readable book from SU speaker Bob Rice is that in a rapidly changing business environment, ‘cookbook’ answers no longer work. Three Moves Ahead gives business executives and entrepreneurs a framework for developing their overall business strategies in a world that is morphing faster than we can understand it."
The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
"Written by a Harvard Business School professor, this provocative best-seller addresses some of the most crucial strategic issues that technology companies have to face, providing concrete examples of Schumpeter’s theory of ‘creative destruction’. It has spawned a whole series of advisory works on innovation (The Innovator's Solution, the Innovator's DNA, etc.)"
Technology Ventures: From Idea to Enterprise
Technology Ventures: From Idea to Enterprise
"The textbook on technology entrepreneurship, by one of the FEE Track Advisors (Byers). It integrates entrepreneurship and technology management with current examples of new technologies and an extensive suite of media resources, and details the critical differences between scientific ideas and true business opportunities."
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
"A highly informative, readable and entertaining collection of notes on entrepreneurship, business strategy, marketing, high-tech, and start-ups from one of the long-time pundits of Silicon Valley."
Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups
Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups
"Based on my decades of investing in over 90 companies, with exits to Google, Facebook, Intel, Amazon and others, this is the first comprehensive instruction manual on angel investing. It is essential reading for anyone considering becoming an angel and extremely useful for entrepreneurs on the other side of the table, so you can understand what serious angels are thinking."
Raising Venture Capital for the Serious Entrepreneur
Raising Venture Capital for the Serious Entrepreneur
"This is one of the best books on the equity fundraising process. It is comprehensive, accurate and appropriately balanced between optimism and realism. If you are serious about getting funding for your enterprise, it will provide you with the background to ensure that you come across as an informed entrepreneur and not a clueless wannabe."
Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms
Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms
"Another excellent introduction and guided tour to the arcane world of raising venture capital, from a smart and literate VC. It provides excellent insights into the mind of the person on the other side of the table, and is a good source of "VC hacks"."
Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter)
Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter)
"Garr Reynolds has created THE book that for everyone who is even thinking about presenting. He has written and illustrated with stunning clarity the essence of what I and others have been preaching for years: visual clarity, simplicity, presence, planning and more. If you are even *thinking* about buying a book on presentation skills, this is it."
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
"Unlike Presentation Zen, this book is aimed directly at the CEO developing a fundraising pitch for a VC or angel road show. It is very, very thorough, and is a superb, logical, step-by-step guide to how you should sequence a pitch presentation. Use Jerry for content, and Garr for design."
The Visual Display of Quantitative Information
The Visual Display of Quantitative Information
"The world is divided into those who have somehow never heard of this book, and everyone else for whom it has achieved cult status. If you ever HAVE done, ARE doing, or WILL be doing any kind of chart, graph, or visual presentation of numbers, you MUST read this book. It is the classic in the field."
Outliers: The Story of Success
Outliers: The Story of Success
"Gladwell’s Outliers may be one of the most important books I’ve read in years. In concise, clearly-written prose, he analyzes, and makes brilliantly clear, what stands behind the extraordinary success of people such as Bill Gates, Mozart and the Beatles, who have achieved things well outside the norm of typical accomplishment."
Parkinson's Law
Parkinson's Law
"OK, so this was written before I was even born, and has nothing whatsoever to do with The Singularity or exponentially accelerating technologies. But it is one of the more seminal business books ever written, and once you read it you will NEVER again look at time management, the British Admiralty, a board meeting or a cocktail party in the same way."