Ensure your company's Web success with sound strategic planning to lead you through the maze of Web hype so you can make the right decisions for implementing your Web site. The book is one part common sense, one part technical management, one part business sense, and one part good humor. A wealth of coding and programming information is already available--this text focuses on how to manage people, content, suppliers, and other issues.
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Book Description
Editorial Reviews
From the Publisher
Today's business managers have very few resources to turn to for help in deciding whether or not to invest in a Web site. Not anymore! This valuable resource provides readers with practical Web site management advice for internal and external Web sites expert advice from a seasoned Webmaster with serious professional experience! - Geared for managers as well as Webmasters
- Focuses on how to manage the people, content, suppliers, and other issues involved with running a site
- Written by a professional Webmaster with experience in sales, advertising, non-profit management, and network management
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
The web is about people and this book covers those issues,
By A Customer
This review is from: Web Site Management Excellence (Hardcover)
I bought this book knowing it was not technical and found it excellent when I needed to convey my ideas to clients in a no nonsense, non technical manner. As developers we can get caught up in the buzzwords, this book though 2 years old has aged well and has many relevant issues for today and beyond!
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Well-written for first-timer,
By A Customer
This review is from: Web Site Management Excellence (Hardcover)
Though the book is 1996, it's not old for beginners who got to manage the web at the start. I found the book in a computer store and did not hesitate to buy it. Flipping through the way the book was designed for each topic, you may find that you are having a friend at hand to coach you when you have troubles managing the hardware and peopleware. For those who want to read technology stuff, this book is not for that purpose, surely. I wish the author has more work as she is a very good writer and teacher for new hands.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
For managers, not the developers - and very practical,
By A Customer
This review is from: Web Site Management Excellence (Hardcover)
Like the other reviewer, I picked up the book hoping for WebMaster tips, but found that it is really not geared toward the technical aspects, but the larger organizational issues. This book is aimed at the business people who are making decisions about whether or not to have a Web Site, who to give the development work to, and how to avoid getting caught up in the hype associated with the "net". Although the book is 2 years old, the author was smart enough not to mention specific products or technologies in great detail. Instead of telling you which products to use, she describes how to sort through the facts (and the hype) for yourself. This book is about sound IT management - it won't be out of date next week. Oh... and it's also written with wit and style that makes it an enjoyable read.
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