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Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] com Presents) [Kindle Edition]

David Hooper
4.7 out of 5 stars  See all reviews (101 customer reviews)

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Book Description


An Open Letter to Any Musician Who Wants to
Make $100,000 (or More) in the Music Business

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now. 

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby.

Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician.

This book shows you what to do. You'll learn exactly how to make money with your music -- in the club, on the Internet, and on the road.

Here's a taste of what's waiting for you...

  • How to get record labels to approach you (instead of you chasing them)

  • Nobody at your shows? I'll show you several ways to fix that...

  • "The Drip Method" -- The most profitable way to release music.

  • A 100-year-old marketing trick developed by a woman thought to be "too fat and ugly" for a career in music -- today it works better than ever!

  • The greatest threat to your music business success (it's not piracy) and how to neutralize it.

  • A songwriting secret from successful drag queens and pissed off karaoke singers so potent, it almost guarantees a great song!

  • How a $10 "kitchen appliance" will make you a better songwriter

  • 4 proven "cures" for music business burnout and overwhelm

  • What it takes for a musician to make $150,000/year (with only 500 fans)

  • Rules for social media. Ignore these at your own risk.

  • "Superfan" Secrets - How to develop fans who buy everything you sell.

  • How to sell lots of music... without being obnoxious or turning people off

  • Are you a musician over 40? Why age doesn't matter anymore...

  • Proven, word-for-word "scripts" and emails that get people to buy your music

  • 8 ways to make money giving your music away for free

  • A small change in the way you release new music that is so powerful, you will double the money you make

And that's just for starters. There's a lot of money to be made in the music business and this book will make sure you don't miss out.

Now is your chance. If you want a successful career as a musician, this book will help you.

Editorial Reviews

From the Author


I was born in Nashville and grew up around the music industry. I did my first recording session when I was only six years old, singing on a children's album, and went from there. We had a full-blown recording studio in my high school.

Having lived in Nashville the majority of my life, I've seen the highs and lows of the music business and how they have affected both the city and the people who live here. I wrote this book to share my knowledge of music marketing and show "evergreen" music marketing methods that have worked in the past, are working now, and will continue to work in the future.


This book is about music marketing, but in many ways, it's as much about psychology and what gets people to take action.

Without action, nothing happens. Nobody comes to your shows, nobody buys your music, and you don't make money.

A word like "psychology" scares people though -- maybe more than "marketing." 

I kept this in mind when writing Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business.

Having been to school for music, I know that "academics" and the business of music can destroy what music is supposed to be. Music should be fun, it should be an expression of you, and it should be something that connects people.

I wrote 
Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business to show music marketing can be just as fun as the music itself.

Music marketing is simply 
an extension of you and your music. That's it. It's not a "secret formula" a hipster marketing agency comes up with or a list of things that, once you check them off, will magically sell more music.

It's just you, and everything you and your music already are, but brighter, louder, faster, stronger, and taller.

That's what 
Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business is about. It's how to showcase what you already have, but do it in a big way.

And here's the best part...

All your music marketing can be done
while you're playing music. It doesn't take a lot of time and can be incorporated into what you're already doing.

About the Author

David Hooper is the founder is and specializes in helping upcoming musicians pursue music fulltime. He is based in Nashville, TN.

Product Details

  • File Size: 369 KB
  • Print Length: 274 pages
  • Page Numbers Source ISBN: 1608423336
  • Publisher: (January 29, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00B854872
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #80,695 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars Yes! Yes! Yes! June 8, 2013
By Abigail
Format:Paperback|Verified Purchase
This book has been the singularly most helpful piece of literature on the business of music that I have ever read (and believe me, I have read A LOT.

If you're anything like me (an innate researcher who, when determined to do something, reads every book on the subject) you've probably become a little jaded by the massive amount of un-helpful information targeted to musicians. I can't tell you how many books I have thrown across the room in disgust when it became clear that a) the author had no idea what they were talking about and were stuck in a business model that died pretty much 20 years ago or b) the book was really more like a guide to make some money from your music hobby rather than how to create a passion driven career.

Thankfully, this book is up to date in it's understanding of how the industry works, and offers many timeless tips that will continue to be effective no matter what the next trend is.

It is also a guide on how to have a serious career in music that supports your goals. None of this namby pamby day job crap.

Everything that you need to know to get started is in this book: from how to manage your time and set achievable goals, to scripts to use on stage to promote yourself (as well as going into the psychology of why what works, works.) By the end of the book you'll have a better understanding of where your money will need to come from, how to make it, and how to re-invest it in yourself to make more.

More than that, though, most of the marketing ideas are creative, fun, and are focused on creating and maintaining quality relationships rather than blasting the unwitting public and your unsuspecting facebook followers with constant updates and show flyers.

If you are serious about making a career for yourself in the music business, then this book is an absolute necessity.
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4 of 4 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This book is filled with practical ideas to help an artist engage with their fans. Whilst it is primarily written for musicians, as I read it I kept substituting the word musician for writer, painter, sculptor, comedian, visual artist and nearly all the ideas still worked.

There is a little bit of content on the discipline of being an artist - writing regularly, work life balance etc. And another section on finding your niche, but the focus of the book is marketing and fan engagement.

One reviewer says there is nothing really new in this book. Sure if you have been around for awhile many of the ideas may already be familiar to you. That may be the case, but everyday, based on the sample of bands I follow, I now see examples where they have missed the opportunity to better engage with me.

All throughout the book, the author discusses the finer details of engagement. For example, don't email your Michigan fans about your up-coming LA tour. So straightaway you get the tip that we need to collect more information from fans than just their email addresses - otherwise how to we know who lives in Michigan or LA. Plus we don't want to be spamming fans with information that isn't relevant to them.

The author provides good insight into the impact of digital piracy on your material and how you can leverage positively from it. There are great ideas for creating crowd engagement at gigs as well as scripts for promoting merchandise between sets.

The book doesn't read as a treatise on how to rip money off your fans at every juncture. It is written for an artist who is committed to their craft and wants to bring their fans along with them for the journey of their career.
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9 of 11 people found the following review helpful
5.0 out of 5 stars a different perspective February 12, 2013
Format:Kindle Edition|Verified Purchase
Length: 0:43 Mins
I do merch for musicians so I see what works and what doesn't when it comes to selling music and t-shirts. If you are in a band that plays live shows and you are looking to sell more merch at gigs, you will love this book. It is full of great ideas about how to package things, set pricing and get people in and out quickly so you make the most money.

If the only direction you are giving the person who sells your merch is "stand at this table and sell stuff" or you think that is all there is to it, you should buy this book! It is the training manual you are looking for.

By the way, there is more to this book than just selling merch but since that is what I do, I am focusing my review on that aspect of the book. The book also talks about getting more people to your shows, how to get record labels interested in you and a lot more.

I think the scripts to say between songs are helpful, especially to musicians who hate to sell from the stage. They will get you going in the right direction. I also like his ideas on how to create new products you can sell and also his thoughts on limited edition products.

Overall, it's an inspiring book that will help you make more money with your music. Get it.
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3 of 3 people found the following review helpful
5.0 out of 5 stars A book that changed my music career June 9, 2014
By ezravan
Format:Kindle Edition
I downloaded the free copy of this book, and soon also bought the hard copy and audiobook format, and further... I tell almost every musician I care about to download it and read it. I'm a big fan of this book and have gone back to it over the past year many times for inspiration, reminders of my decision to go full time in music, and techniques for us modern day musicians.

I read the book about 11 months ago for the first time, at that time, i was a kind of a washed up regional has been in music. Though I had at one time done well in my region and some good publishing, development deals, TV/FILM, I had given up on the idea of music once again being the center of my life and my income. My albums no longer sold :) , my digital download profits were laughable, and I just saw no way to make a living in music any more. I had even given up on any public promotion of my music, I just usually sent my new songs in an email chain to a few friends and that was my release. And I had tried all the dishonest practices of buying plays and followers.. nothing had worked.

The spark that was ignited in my career was set off by this book (11 months ago), and in that time, I have almost achieved a full time music career, have had a dream album funded by investors, been asked to host several music podcasts, been a guest on radio and podcasts, and have two albums coming out this year, and also have started a concert series in my area, cowriting, and producing other artist..the list goes on.

I can't say enough about this book... it really has changed my musical life. The title I think is purposely deceptive, because for me at least , the book didn't have a lot to do with money.. but more about my heart and integrity as a musician, but money comes when those things are in order.

five stars..
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Most Recent Customer Reviews
4.0 out of 5 stars Six Thumbs Up for Six-Figure Musician
David Hooper has written several music books and this one to date is my favorite of his. Six-Figure Musician provides an insight on how to set achievable goals and more. Read more
Published 2 days ago by Brittnee Laverty
5.0 out of 5 stars Five Stars
A very informative book for those new to the music business.
Published 24 days ago by Amazon Customer
5.0 out of 5 stars Just what I needed!
Just what I needed to direct traffic to my website! Great info! Great job.
Published 29 days ago by Roland Carpenter
5.0 out of 5 stars Five Stars
Just got it today, can't wait to start reading this book!!!
Published 1 month ago by Empeccable
5.0 out of 5 stars Mindset shifting
This book is extremely good with context building for music nowadays. This is a must read. I plan to use what I just learned
Published 1 month ago by Amazon Customer
5.0 out of 5 stars Must-have book for all musicians, music teachers, and music majors!
Brilliant! This should be a must-read for all music majors (regardless of future career path). I have used the 'phone sex operator' metaphor for my students at least 50 times since... Read more
Published 1 month ago by Melissa Slawsky
4.0 out of 5 stars A good realsitic book by someone who obviously knows the music...
The author has a good and realistic view of the music business. I suspect many of the people who read it will fail to make good on the promise because either they suck as... Read more
Published 1 month ago by Xenon 6
5.0 out of 5 stars Brilliant book, thank you!
Very helpful book which disolved all my doubts about music business and being musician itself. Its good to get perspective of a person who knows the business and knows what matters... Read more
Published 2 months ago by Robert
4.0 out of 5 stars Interesting and challenging
Interesting and challenging
Published 2 months ago by Colorado Kid
5.0 out of 5 stars I started reading this book a SECOND time the same day I finished it...
I started reading this book a SECOND time the same day I finished it the first time. It has brought so much strength to me and my music career. Read more
Published 2 months ago by Breyanne
Search Customer Reviews

More About the Author

I'm a music marketing guy and founder of Music Marketing [dot] com, which is also the domain for my blog, by the way.

Each week, I'm heard on the syndicated radio show, Music Business Radio, a music industry talk radio show for musicians, songwriters, and others in the music business. If it's not available in your area, you can listen to it online. Do a search for "music business radio" in Google or iTunes and it will pop up.

My latest book on the music business is called Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business.

I've been in the business of music marketing since 1995, so that is what I'm best known for, but I actually got into the music business as a musician.

I say this to let you know that, if you're a musician, I know where you're coming from.

Having been to school for music, I know that "academics" and the business of music can destroy what music is supposed to be. Music should be fun, it should be an expression of you, and it should be something that connects people.

I write books with these things in mind. I want to show you that music marketing can be just as exciting as the music itself.


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