WHY I WROTE THIS BOOK:
I was born in Nashville and grew up around the music industry. I did my first recording session when I was only six years old, singing on a children's album, and went from there. We had a full-blown recording studio in my high school.
Having lived in Nashville the majority of my life, I've seen the highs and lows of the music business and how they have affected both the city and the people who live here. I wrote this book to share my knowledge of music marketing and show "evergreen" music marketing methods that have worked in the past, are working now, and will continue to work in the future.
WHY THIS BOOK IS DIFFERENT:
This book is about music marketing, but in many ways, it's as much about psychology and what gets people to take action.
Without action, nothing happens. Nobody comes to your shows, nobody buys your music, and you don't make money.
A word like "psychology" scares people though -- maybe more than "marketing."
I kept this in mind when writing Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business.
Having been to school for music, I know that "academics" and the business of music can destroy what music is supposed to be. Music should be fun, it should be an expression of you, and it should be something that connects people.
I wrote Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business to show music marketing can be just as fun as the music itself.
Music marketing is simply an extension of you and your music. That's it. It's not a "secret formula" a hipster marketing agency comes up with or a list of things that, once you check them off, will magically sell more music.
It's just you, and everything you and your music already are, but brighter, louder, faster, stronger, and taller.
That's what Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business is about. It's how to showcase what you already have, but do it in a big way.
And here's the best part...
All your music marketing can be done while you're playing music. It doesn't take a lot of time and can be incorporated into what you're already doing.