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Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] com Presents) (Volume 1) Paperback – January 30, 2013

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Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] com Presents) (Volume 1) + All You Need to Know About the Music Business: Eighth Edition + Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides)
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Editorial Reviews

From the Author

WHY I WROTE THIS BOOK:

I was born in Nashville and grew up around the music industry. I did my first recording session when I was only six years old, singing on a children's album, and went from there. We had a full-blown recording studio in my high school.

Having lived in Nashville the majority of my life, I've seen the highs and lows of the music business and how they have affected both the city and the people who live here. I wrote this book to share my knowledge of music marketing and show "evergreen" music marketing methods that have worked in the past, are working now, and will continue to work in the future.

WHY THIS BOOK IS DIFFERENT:

This book is about music marketing, but in many ways, it's as much about psychology and what gets people to take action.

Without action, nothing happens. Nobody comes to your shows, nobody buys your music, and you don't make money.

A word like "psychology" scares people though -- maybe more than "marketing." 

I kept this in mind when writing Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business.

Having been to school for music, I know that "academics" and the business of music can destroy what music is supposed to be. Music should be fun, it should be an expression of you, and it should be something that connects people.

I wrote 
Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business to show music marketing can be just as fun as the music itself.

Music marketing is simply 
an extension of you and your music. That's it. It's not a "secret formula" a hipster marketing agency comes up with or a list of things that, once you check them off, will magically sell more music.

It's just you, and everything you and your music already are, but brighter, louder, faster, stronger, and taller.

That's what 
Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business is about. It's how to showcase what you already have, but do it in a big way.

And here's the best part...


All your music marketing can be done
while you're playing music. It doesn't take a lot of time and can be incorporated into what you're already doing.

About the Author

David Hooper is the founder is MusicMarketing.com and specializes in helping upcoming musicians pursue music fulltime. He is based in Nashville, TN.
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Product Details

  • Series: Six-Figure Musician
  • Paperback: 272 pages
  • Publisher: MusicMarketing.com (January 30, 2013)
  • Language: English
  • ISBN-10: 1608423336
  • ISBN-13: 978-1608423330
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (109 customer reviews)
  • Amazon Best Sellers Rank: #432,560 in Books (See Top 100 in Books)

More About the Author

I'm a music marketing guy and founder of Music Marketing [dot] com, which is also the domain for my blog, by the way.

Each week, I'm heard on the syndicated radio show, Music Business Radio, a music industry talk radio show for musicians, songwriters, and others in the music business. If it's not available in your area, you can listen to it online. Do a search for "music business radio" in Google or iTunes and it will pop up.

My latest book on the music business is called Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business.

I've been in the business of music marketing since 1995, so that is what I'm best known for, but I actually got into the music business as a musician.

I say this to let you know that, if you're a musician, I know where you're coming from.

Having been to school for music, I know that "academics" and the business of music can destroy what music is supposed to be. Music should be fun, it should be an expression of you, and it should be something that connects people.

I write books with these things in mind. I want to show you that music marketing can be just as exciting as the music itself.

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Abigail on June 8, 2013
Format: Paperback Verified Purchase
This book has been the singularly most helpful piece of literature on the business of music that I have ever read (and believe me, I have read A LOT.

If you're anything like me (an innate researcher who, when determined to do something, reads every book on the subject) you've probably become a little jaded by the massive amount of un-helpful information targeted to musicians. I can't tell you how many books I have thrown across the room in disgust when it became clear that a) the author had no idea what they were talking about and were stuck in a business model that died pretty much 20 years ago or b) the book was really more like a guide to make some money from your music hobby rather than how to create a passion driven career.

Thankfully, this book is up to date in it's understanding of how the industry works, and offers many timeless tips that will continue to be effective no matter what the next trend is.

It is also a guide on how to have a serious career in music that supports your goals. None of this namby pamby day job crap.

Everything that you need to know to get started is in this book: from how to manage your time and set achievable goals, to scripts to use on stage to promote yourself (as well as going into the psychology of why what works, works.) By the end of the book you'll have a better understanding of where your money will need to come from, how to make it, and how to re-invest it in yourself to make more.

More than that, though, most of the marketing ideas are creative, fun, and are focused on creating and maintaining quality relationships rather than blasting the unwitting public and your unsuspecting facebook followers with constant updates and show flyers.

If you are serious about making a career for yourself in the music business, then this book is an absolute necessity.
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4 of 4 people found the following review helpful By ezravan on June 9, 2014
Format: Kindle Edition
I downloaded the free copy of this book, and soon also bought the hard copy and audiobook format, and further... I tell almost every musician I care about to download it and read it. I'm a big fan of this book and have gone back to it over the past year many times for inspiration, reminders of my decision to go full time in music, and techniques for us modern day musicians.

I read the book about 11 months ago for the first time, at that time, i was a kind of a washed up regional has been in music. Though I had at one time done well in my region and some good publishing, development deals, TV/FILM, I had given up on the idea of music once again being the center of my life and my income. My albums no longer sold :) , my digital download profits were laughable, and I just saw no way to make a living in music any more. I had even given up on any public promotion of my music, I just usually sent my new songs in an email chain to a few friends and that was my release. And I had tried all the dishonest practices of buying plays and followers.. nothing had worked.

The spark that was ignited in my career was set off by this book (11 months ago), and in that time, I have almost achieved a full time music career, have had a dream album funded by investors, been asked to host several music podcasts, been a guest on radio and podcasts, and have two albums coming out this year, and also have started a concert series in my area, cowriting, and producing other artist..the list goes on.

I can't say enough about this book... it really has changed my musical life. The title I think is purposely deceptive, because for me at least , the book didn't have a lot to do with money.. but more about my heart and integrity as a musician, but money comes when those things are in order.

five stars..
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4 of 4 people found the following review helpful By ETO Trader on June 13, 2013
Format: Kindle Edition Verified Purchase
This book is filled with practical ideas to help an artist engage with their fans. Whilst it is primarily written for musicians, as I read it I kept substituting the word musician for writer, painter, sculptor, comedian, visual artist and nearly all the ideas still worked.

There is a little bit of content on the discipline of being an artist - writing regularly, work life balance etc. And another section on finding your niche, but the focus of the book is marketing and fan engagement.

One reviewer says there is nothing really new in this book. Sure if you have been around for awhile many of the ideas may already be familiar to you. That may be the case, but everyday, based on the sample of bands I follow, I now see examples where they have missed the opportunity to better engage with me.

All throughout the book, the author discusses the finer details of engagement. For example, don't email your Michigan fans about your up-coming LA tour. So straightaway you get the tip that we need to collect more information from fans than just their email addresses - otherwise how to we know who lives in Michigan or LA. Plus we don't want to be spamming fans with information that isn't relevant to them.

The author provides good insight into the impact of digital piracy on your material and how you can leverage positively from it. There are great ideas for creating crowd engagement at gigs as well as scripts for promoting merchandise between sets.

The book doesn't read as a treatise on how to rip money off your fans at every juncture. It is written for an artist who is committed to their craft and wants to bring their fans along with them for the journey of their career.
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Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] com Presents) (Volume 1)
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