Most helpful positive review
9 of 9 people found the following review helpful
Yes! Yes! Yes!
on June 8, 2013
This book has been the singularly most helpful piece of literature on the business of music that I have ever read (and believe me, I have read A LOT.
If you're anything like me (an innate researcher who, when determined to do something, reads every book on the subject) you've probably become a little jaded by the massive amount of un-helpful information targeted to musicians. I can't tell you how many books I have thrown across the room in disgust when it became clear that a) the author had no idea what they were talking about and were stuck in a business model that died pretty much 20 years ago or b) the book was really more like a guide to make some money from your music hobby rather than how to create a passion driven career.
Thankfully, this book is up to date in it's understanding of how the industry works, and offers many timeless tips that will continue to be effective no matter what the next trend is.
It is also a guide on how to have a serious career in music that supports your goals. None of this namby pamby day job crap.
Everything that you need to know to get started is in this book: from how to manage your time and set achievable goals, to scripts to use on stage to promote yourself (as well as going into the psychology of why what works, works.) By the end of the book you'll have a better understanding of where your money will need to come from, how to make it, and how to re-invest it in yourself to make more.
More than that, though, most of the marketing ideas are creative, fun, and are focused on creating and maintaining quality relationships rather than blasting the unwitting public and your unsuspecting facebook followers with constant updates and show flyers.
If you are serious about making a career for yourself in the music business, then this book is an absolute necessity.