Qty:1
Only 3 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Six Sigma Marketing: From... has been added to your Cart
Condition: Used: Like New
Comment: All pages are unmarked, crisp, and clean. Cover crisp and like new. Ships SAME/NEXT day and secure!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Six Sigma Marketing: From Cutting Costs to Growing Market Share Hardcover – April 27, 2009

1 customer review

See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
$46.00
$39.00 $8.21

Best Books of the Year So Far
Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
$46.00 FREE Shipping. Only 3 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

NO_CONTENT_IN_FEATURE

Amazon Local Register Amazon Local Register


Product Details

  • Hardcover: 168 pages
  • Publisher: ASQ Quality Press (April 27, 2009)
  • Language: English
  • ISBN-10: 0873897684
  • ISBN-13: 978-0873897686
  • Product Dimensions: 0.8 x 6 x 9.5 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,631,755 in Books (See Top 100 in Books)

More About the Author

Dr. Reidenbach is the Director of the Six Sigma Marketing Institute. He is the architect of Six Sigma Marketing - a fact based disciplined approach for growing market share in targeted product/markets by providing superior value.

He is the author of over twenty books, his latest is Best in Market: The New Imperative for U.S. Manufacturing available as an ebook at isixsigma.com. Eric is a frequent contributor to Quality Digest and iSixsigma.com. He blogs about Six Sigma Marketing at www.sixsigmaiq.com.

Customer Reviews

5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 4 people found the following review helpful By Joe Dager on June 16, 2009
Format: Hardcover Verified Purchase
R. Eric Reidenbach has written a book that the normal marketer can understand and realize the value of a defined improvement process like Six Sigma. He in a unique way reverses the table, so that a Six Sigma practitioner can understand his limits in improving the marketing discipline.

Eric takes the DMAIC process, the best known tool in Six Sigma and uses it rather than going off on a tangent and in un-chartered territory with other less used disciplines of Six Sigma. However, the real value of the book is his precise and accurate analysis of segmentation and channel management.

A book well written that I believe may become a staple in the bright future of using Six Sigma in the marketing field.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Six Sigma Marketing: From Cutting Costs to Growing Market Share
This item: Six Sigma Marketing: From Cutting Costs to Growing Market Share
Price: $46.00
Ships from and sold by Amazon.com

What Other Items Do Customers Buy After Viewing This Item?