"One theme that runs throughout.... is that small companies need to focus more on setting up integrated, user-friendly computer systems that can help them keep track of what they're spending and earning." (Crain's New York Review
, 29 April 2011)
"...teaches you how to promote long-term growth through both economic and personal downturns by staying visible..." (Government Opportunities, May 2010)
From the Inside Flap
Six Steps to Creating Profit
Despite the difficulties of running a business, many owners of small to mid-sized service-based firms are able to become masters of their craft, boasting a long list of repeat clients and a stellar reputation. What's missing, though, is the most important piece of the puzzle, one of the main reasons you went into business in the first place—a good, healthy profit.
Finally, you can figure out why your business is no longer earning what it once earned or maybe even why your employees are making more money than you are.
Six Steps to Creating Profit helps you understand your business's weaknesses and confront the problems that exist and have resulted in a lack of profit. This savvy guide explores how you can promote long-term growth through both economic and personal downturns by:
Replacing yesterday's stale successes with today's winners
Staying visible and connected by increasing credentials and growing affiliations
Keeping the cash flowing, knowing your budget, and working to the bottom line
Changing the back office focus and managing for profit
Putting online networking to work for you
Creating a mantra and spreading the message
Everyone knows the recession is not kind to unprofitable businesses. It's time to stop "making payroll" and get past the roadblocks that are holding your business back from the success it deserves. Where other business books address everything you need to know to set up shop and get and service clients, Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses goes past the basics, equipping you to master the delicate balance of running a business and making a great profit. From the daily trials and tribulations of cash flow to what's up with your missing profits and shrinking sales, this is advice you can put to use right away for increasing sales, attaining business longevity—and realizing those profits.