Customer Reviews

The Sixth Language: Learning a Living in the Internet Age

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Logan was a young colleague of Marshall McLuhan at University of Toronto and brings a richness of linkage between McLuhan's vision and its fruition in the internet age. While the book gives many practical overviews, it is more a book of comprehension than of instruction. The internet age is upon us, but many firms are not at the point of understanding "learning a living" as a concept. Logan's book provides the kinds of insights that are needed in organizations in order to move into the vast resources of the internet both in terms of knowledge and also in terms of languaging and communications with the WWW which is indeed the World Wide Web. We don't hear enough of homage to McLuhan for seeing what was coming though the scale of it was surely beyond his wildest imagination, but not the idea of it. Here we have Logan who had the privilege of working with McLuhan taking that vision to the next level of comprehension -- that is the being in it as so many are, and the implications in the workplace and the world at large. Perhaps I am a bit biased as I have met Logan and done mutual raves about the net (before I knew his credentials). It was fun. Baseball was also a great chat with this expatriate New Yorker.