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In this chapter, we introduce scenario thinking: what it means, why it is valuable, and how it enables organizations and the people wihtin them to focus on achieving sustained competitive advantage.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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adaptive organizational learning, scarcity landscape, polar outcomes, thinking flaws, instant scenarios, scenario agenda, ongoing strategic conversation, strategic inertia, cluster headings, scenario thinking, scenario dimensions, scenario process, scenario planners, scenario culture, scenario planning process, copier industry, scenario team, failing strategy, scenario project, scenario approach, scenario techniques, personal copiers, organizational thinking, strategic conversations
Key Phrases - Capitalized Phrases (CAPs):
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Tetra Pak, New Coke, Beta Co, Foster Brothers, Pierre Wack, Interview Report, World War, Issue Key, Rand Corporation, Royal Dutch, South Africa, Mont Fleur, Herman Kahn, Ole Kirk, Time Warner, Coke Classic, Jerry Harvey, Louis Pasteur, Saddam Hussein
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