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Sizzle & Substance: Presenting with the Brain in Mind [Paperback]

Eric P. Jensen (Author)
5.0 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

July 1, 1998 0963783297 978-0963783295 1st

Formerly a publication of The Brain Store

Links brain research to adult learning, providing hundreds of strategies for opening with pizzazz, engaging your participants, handling hecklers, making content relevant, and much more!


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Editorial Reviews

About the Author

Eric Jensen is a former teacher and current member of the Society for Neuroscience and New York Academy of Sciences. He has taught at all levels, from elementary through university level and is currently completing his PhD in human development. In 1981, Jensen cofounded SuperCamp, the nation’s first and largest brain-compatible learning program, now with over 50,000 graduates. He has since written Teaching with the Brain in Mind, Brain-Based Learning, Deeper Learning, Arts with the Brain in Mind, Enriching the Brain, and 21 other books on learning and the brain. A leader in the brain-based movement, Jensen has made over 45 visits to neuroscience labs and interacts with countless neuroscientists. He was the founder of the Learning Brain EXPO and has trained educators and trainers for 25 years worldwide in this field. He is deeply committed to making a positive, significant, lasting difference in the way we learn.


Product Details

  • Paperback: 272 pages
  • Publisher: Corwin Press; 1st edition (July 1, 1998)
  • Language: English
  • ISBN-10: 0963783297
  • ISBN-13: 978-0963783295
  • Product Dimensions: 10.9 x 8.4 x 0.7 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #706,618 in Books (See Top 100 in Books)

More About the Author

ERIC JENSEN
Background

Eric Jensen has always been passionate about learning. As a child, he seemed to read every book he could find in his own home and any library nearby. There are rumors that he "over-borrowed" from local libraries and a nearby Boy's Club. To make up for that, today he donates back up to 50 books a year to others. He graduated early from high school (age 16) and averaged reading two books a week in college. He graduated with distinction with a bachelor's degree in English. Even today, Eric is still learning, completing his doctorate in Human Development from Fielding Graduate University.

As a teacher, Eric has worked with a wide range of students. He taught middle school, high school students though a private school, focusing on reading and study skills. While he began as a completely average teacher in terms of technique, he's always been know for his passion for learning. Later, he became adjunct faculty for three universities, serving as a professor for adult learners at the University of California at San Diego, National University and the University of San Diego. In 1988, Jensen was selected as an Outstanding Young Man of America.

In the workplace, Eric Jensen co-founded the world's largest brain-compatible academic enrichment program, SuperCamp, which now has over 50,000 graduates. In 1985, he founded Turning Point and which later became Jensen Learning with over 50,000 educators attending programs. These programs introduced the science of teaching and learning to teachers from around the world. Eric Jensen has introduced brain-based teaching to Denmark, UK, Australia, Hong Kong, South Africa, New Zealand and other countries. Jensen was the founder of the Learning Brain EXPO, the world's first conference that linked neuroscience to everyday educational practices.

Part of the leadership in the field is literary scholarship. Jensen has authored ten journal publications to his credit, twenty-six full-length books through five different publishers. Jensen has appeared on over 250 television and radio stations, both domestic and international including CNN. Articles on his work have appeared in USA Today, CNN, Wall Street Journal and major educational journals such as Education Leadership, Education Week and PDK International/ Phi Delta Kappan. His work has appeared in The South China Post and he's been interviewed on stations in Asia and his books have been translated into 15 languages including Chinese.

Jensen is currently an active member of the Society for Neuroscience, The President's Club at Salk Institute of Biological Studies, NY Academy of Science, American Psychological Association and International Mind, Brain and Education Society. Jensen is on the Advisory Board for Body, Mind and Child in Barnstead, New Hampshire. He is a partner and consultant in the Temporal Dynamics Learning Center Project at University of California at San Diego. This project involves over 50 scientists and affiliates to bring neuroscience into the classroom.

Later, with his passion for neuroscience, Jensen made over 45 visits to neuroscience laboratories to interact with countless scientists. At the world-renowned Salk Institute of Biological Studies, Jensen is a member of the select President's club, which interacts often with neuroscientists as well as supports their work financially. Jensen has become one of the leading translators in the world of neuroscience into education. Currently he is the Master Trainer and Consultant to the Association of Brain-based Learning in Education in Hong Kong. This is the first long-term brain-based program focusing on classroom pedagogy in Asia. (http://www.brainbased.net).

Jensen's best known books are Teaching with the Brain in Mind, SuperTeaching, Enriching the Brain and Teaching with Poverty in Mind. He's an incurable writer who seems obsessed with doing another book every year.



 

Customer Reviews

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10 of 10 people found the following review helpful:
5.0 out of 5 stars Delightful handbook for effective communication, March 3, 2001
By 
George Zee (www.frzee.org, Hong Kong) - See all my reviews
(REAL NAME)   
This review is from: Sizzle & Substance: Presenting with the Brain in Mind (Paperback)
This book is not only a comprehensive handbook for presenters, with detailed and thoughtful memos, checklists, tips and tools and questions for planning, action, surveys... It is also a masterpiece for effective communication, teaching and learning based on the author's synthesis of brain-compatible learning. "The brain is meaning driven." (p.3) Aligned with the stages of learning, Jensen proposes a seven-steps brain-friendly training model: 1. Neural history. 2. Learning environment. 3. Context for success. 4. Acquisition. 5. Elaboration. 6. Memory encoding. 7. Functional integration. The format of the book, is compatible to the brain's grasp and understanding, with "Key Topics" for each chapter, numerous key ideas on the margin and in the boxes, headings and bullets. People with background in NLP (Neuro-linguistic programming)and Ericksonian hypnosis can easily resonate with the stress on states, rapport and the use of language and find it thrilling to get the biological basis to the fundamental aspects of communication: first impressions, states, attention, persuasion, credibility... The brain's need to balance focused atttention with non-focused "down-time" reflection to process information for meaning-making, organization, and future recall given in Chapter 9 is just one example of so many interesting, enlightening and useful ideas that the book is full of. What is satisfying is not just the provision of techniques, but the underlying understanding of how we learn and communicate. Anyone, esp. teachers, parents can also benefit from reading this book.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Sizzle and Substance: Presenting With the Brain In Mind, April 22, 2008
This review is from: Sizzle & Substance: Presenting with the Brain in Mind (Paperback)
This is an excellent book. It is inspirational and practical. It will be most helpful to me as I prepare presentations to professional, community and religious groups. I am very thankful to have it in my library.
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5.0 out of 5 stars Eric Jensen shows how to present like a pro, March 15, 2009
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This review is from: Sizzle & Substance: Presenting with the Brain in Mind (Paperback)
In Sizzle and Substance, Eric Jensen shows that he is the master of presenting information. His goal is always to enrich an audience's understanding of a topic. Jensen directs presenters to keep the audience in mind when putting together materials and presentation methods. Jensen talks about the three learning styles and provides tips about how to keep the interest of the audience and gain their acceptance of the product, whatever it is.

Sometimes other speakers lose sight of this goal by not taking the audience as an important part of the equation. These presenters only want to get the information out there, with no clearly defined goals for their program. My opinion: slide shows and lectures only work with people with one style of learning and bore others to tears.

This book is interesting to read just to learn about human nature and how people react and interact with each other.
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Inside This Book (learn more)
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In the last two decades, dramatic research on the brain has led to a paradigm shift that is revolutionizing the way we approach training and development. Read the first page
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