In this issue we present a case study on Oscar's, an up-and-coming contender in the restaurant industry. Our guest column by Mike Higgins, Jr., presents guidelines for using incentives in an appropriate way. My column is titled "Valuing Differences Can Be Vital." We also feature the increasing use of racing schools as an incentive; and our Letters & E-Mail questions are about ways to revive and reenergize a "tired" recognition program.
Long before his name became synonymous with the modern legal thriller, John Grisham was working 60-70 hours a week at a small Southaven, Mississippi law practice, squeezing in time before going to the office and during courtroom recesses to work on his hobby--writing his first novel. Born on February 8, 1955 in Jonesboro, Arkansas, to a construction worker and a homemaker, John Grisham as a child dreamed of being a professional baseball player. Realizing he didn't have the right stuff for a pro career, he shifted gears and majored in accounting at Mississippi State University. After graduating from law school at Ole Miss in 1981, he went on to practice law for nearly a decade in Southaven, specializing in criminal defense and personal injury litigation. One day at the DeSoto County courthouse, Grisham overheard the harrowing testimony of a twelve-year-old rape victim and was inspired to start a novel exploring what would have happened if the girl's father had murdered her assailants. Getting up at 5 a.m. every day to get in several hours of writing time before heading off to work, Grisham spent three years on A Time to Kill and finished it in 1987. Initially rejected by many publishers, it was eventually bought by Wynwood Press, who gave it a modest 5,000 copy printing and published it in June 1988.That might have put an end to Grishams hobby. However, he had already begun his next book, and it would quickly turn that hobby into a new full-time career. When he sold the film rights to The Firm to Paramount Pictures for $600,000, Grisham suddenly became a hot property among publishers, and book rights were bought by Doubleday. Spending 47 weeks on The New York Times bestseller list, The Firm became the bestselling novel of 1991.The successes of The Pelican Brief, which hit number one on the New York Times bestseller list, and The Client, which debuted at number one, confirmed Grisham's reputation as the master of the legal thriller. Grisham's success even renewed interest in A Time to Kill, which was republished in hardcover by Doubleday and then in paperback by Dell. This time around, it was a bestseller. Since first publishing A Time to Kill in 1988, Grisham has written one novel a year (his other books are The Firm, The Pelican Brief, The Client, The Chamber, The Rainmaker, The Runaway Jury, The Partner, The Street Lawyer, The Testament, The Brethren, A Painted House, Skipping Christmas, The Summons, The King of Torts, Bleachers, The Last Juror, The Broker, Playing for Pizza, and The Appeal) and all of them have become international bestsellers. There are currently over 225 million John Grisham books in print worldwide, which have been translated into 29 languages. Nine of his novels have been turned into films (The Firm, The Pelican Brief, The Client, A Time to Kill, The Rainmaker, The Chamber, A Painted House, The Runaway Jury, and Skipping Christmas), as was an original screenplay, The Gingerbread Man.
Photo credit Maki Galimberti
