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Slicing Pie: Fund Your Company Without Funds Kindle Edition

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Editorial Reviews

About the Author

Mike Moyer is an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc, a marketing technology company for the medical industry; Cappex.com, a site that helps students find the right college; College Peas, LLC which provides publications and consulting on college admissions; and Trade Show Samurai, LLC a company that teaches trade show exhibitors how to capture lots and lots of leads.

In addition to his experience as an entrepreneur he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services to motor home chassis to luxury wine.

He has taught entrepreneurship at both Northwestern University and the University of Chicago. Mike is the also the author of How to Make Colleges Want You, College Peas and Trade Show Samurai . He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago.

He lives in Lake Forest, Illinois with his wife, three kids and the Lizard of Oz.

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More About the Author

Mike Moyer is an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc, a marketing technology company for the medical industry; Cappex.com, a site that helps students find the right college; College Peas, LLC which provides publications and consulting on college admissions; and Trade Show Samurai, LLC a company that teaches trade show exhibitors how to capture lots and lots of leads.

In addition to his experience as an entrepreneur he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services to motor home chassis to luxury wine.He has taught entrepreneurship at both Northwestern University and the University of Chicago.

Mike is the also the author of Slicing Pie, How to Make Colleges Want You, College Peas and Trade Show Samurai . He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago. He lives in Lake Forest, Illinois with his wife, two kids and the Lizard of Oz.

Customer Reviews

Most Helpful Customer Reviews

20 of 20 people found the following review helpful By Ryan McGeary on September 7, 2012
Format: Kindle Edition Verified Purchase
I found Slicing Pie after reading an introduction about the book and realizing that the partnership dispute scenario that I just went through is unfortunately all too common. Like many, my business partner and I split equity too early during the formation of the company. Things were great until my partner abandoned the company without cause and this left us in an unfortunate battle for how to move forward. I wanted to buy him out, but he demanded a ridiculous amount of money even though the business had almost no revenue yet. This put an immense amount of stress on the business.

I read the entire book in one sitting. Everything resonated with me as I reminisced over the past 7 businesses that I've been part of over the years. Even though the most recent business is the only one where I had a serious partnership dispute, all the past partnerships could have been handled better and more fairly if we had the kind of moral and pie slicing agreements that this book discusses.

I really like the fact that the book distills the most common partnership scenarios down to basic formulas for determining everyone's slice of the pie. I see myself using Slicing Pie as the moral operating agreement for future ventures. It really covers a lot of scenarios in a much more simple way than any other business structure advice that I've heard before.
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11 of 11 people found the following review helpful By Alex LaPrade on February 25, 2013
Format: Paperback Verified Purchase
How many companies are screwed from the beginning because of their cap table and giving away equity too easily based on optimistic hopes of the future?

If you're doing a startup, then equity is one of the most important decisions you'll make. It's the lifeblood of startups (from your own personal financial outcome if you're successful to your ability to hire employees). Equity is also a direct reflection of you as a manager. If a VC is trying to get to know you (and what kind of manager you are) after only a couple meetings to decide whether or not to invest in your company and they see how careless you were with doling out stock in your company, their mind is going to immediately jump to thinking how careless are you going to be when you have millions of their investment dollars at your disposal.

The fact of the matter is that 1 in 4 Y Combinator founders in the last batch (S2012) had a breakup. If the most successful accelerator in the world is going through founder breakups at that rate, then there's just as high (25%) of a chance of you going through a founder breakup (and most likely the odds are higher).

That is where Slicing Pie comes in. Mike lays out a framework for a dynamic equity split where stock is automatically adjusted on a sliding scale based on contributors of all the 'grunts'. You may make up your own principles or adjust some of the numbers in his proposed framework, but this is by far the best guide I've come across to systematically divide equity fairly.

Seriously, this book will pay for itself many times over if it just prevents just one squabble over equity or co-founder renegotiation. It should be mandatory reading for anyone even remotely thinking about doing a startup.
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4 of 4 people found the following review helpful By Sylvia M. Webb on April 7, 2013
Format: Kindle Edition
I've been involved with many different startups since the dot com boom. I recently created a new startup and after being burned by an early founder, I will be implementing the Grunt model. This is one of the best books I've read about how to start a company with no cash. I read the book in two settings. It is concise and clear. It contains many practical examples for entrepreneurs to understand exactly what is being described.

Key parts of the book include:
1) A description of what is termed The Gap
2) Moral versus legal agreements
3) How to deal with successes and failures
4) How to leverage Grunt funds to find employees, cofounders, and suppliers

I look forward to reading future revisions of this book. One of the most difficult aspects of a startup are finding persons who are qualified and willing to work for grunt funds and equity. Secondly finding suppliers of essential supplies and equipment who will accept grunt funds. This was much easier to do before the dot com bust. I hope Mike will share his experiences in how to find suppliers who accept Grunt funds in a future release of his book.
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3 of 3 people found the following review helpful By Yaakov on February 2, 2013
Format: Kindle Edition Verified Purchase
As a startup entrepreneur living in Israel, I was poking around the internet for some helpful resources in starting up a business. Primarily, I wanted to study the various model of equity distribution. As a young and idealistic entrepreneur, surrounded by the good graces of many other likeminded and talented professionals, I needed an approach to moving forward with a powerful idea that I truly believed would resonate with a core group of potential partners.

Mikes book was such a breath of fresh relief. This is a book written by an expert. Though in his humility Mike would probably refute that, nonetheless he has time tested experience in forming start up entities. Moreover, he is a sensitive man filled with integrity- at least all signs point to that in reading his book- and truly wanted to write a book that could prevent the host of tense problems that can innocuously arise in such undertakings.

I am looking forward to applying Mikes Slicing Pie methodology, and in the coming months I look forward to following up with a positive review of the teachings applied.

Thanks Mike

Yaakov
Judean Hills
Israel
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