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The Future Is Slim by Design!
In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).
In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.
Mindless Eating was a great book in its time (2007), summarizing some very interesting research about environmental and behavioral influences on our dietary choices, and I still... Read morePublished 2 days ago by H. Laack
Great book but kind of repetitive after the first half. The implementation of the principles is really where the challenge is.Published 17 days ago by Gabo
Fascinating look at why we eat the way we do -- and many practical suggestions for moving towards healthier eating.Published 20 days ago by Bickerstaff
The information presented in this book is helpful but all the talk about celebrities is annoying.Published 1 month ago by Slydancer
This may be the best book on weight-loss and healthy eating you’ll ever read. And after you read it, the author, Brian Wansink, may be your new best friend! Read morePublished 1 month ago by John S.