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The Future Is Slim by Design!
In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).
In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.
I ordered this book based on an article that said it would give information about how to design a kitchen with slimming principles. That topic was covered in one brief chapter. Read morePublished 7 hours ago by Nick's Mom
This is all about science and that's why you must read it! Dr. Brian Wansink emphasized how eating environment affects people's food choices and offered small, actionable solutions... Read morePublished 6 days ago by Xue Gong
Wansink's research is fascinating, and he translates his findings into real-world tools anyone can try to make it easier -- even mindless -- to eat better.Published 8 days ago by Alison
I love that I don't have to do everything - just small changes that seem doable, a very little bit at a time. I haven't read Mindless Eating. Read morePublished 8 days ago by Jessica Bart-Williams
I can make some of his suggested changes. I look forward to the results. So far,I moved my fruits and vegetables to the shelves for easy access, dinner was half vegetables and... Read morePublished 10 days ago by Kindle Customer
Brilliant! Great, easy to do steps to clean up where you eat! I'm giving this book to all my clients and friends if they need it or not! Read morePublished 11 days ago by Gregg Rapp