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Slim by Design: Mindless Eating Solutions for Everyday Life Hardcover – September 23, 2014


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Editorial Reviews

Review

“This book is a revelation! Based on proven psychology, it outlines the simple, easy, low-cost things that can be done to fat-proof your home, company break room, grocery store, favorite restaurants, and school cafeteria…Every plant or office manager, school lunch supervisor, restaurateur, and parent should have this book.” (Library Journal (starred review) on Slim by Design)

From the Back Cover

The Future Is Slim by Design!

In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).

In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.


More About the Author

In 45 seconds you can read my official bio, but here's how I view myself each morning as I'm brushing my teeth: I change eating behavior - that's been my mission for 25 years.

I'm a behavioral scientist who changes the way we eat in a fun, painless, scalable, meet-people-where-they-are way. I believe this most easily happens without taking away choices, without finger-wagging, or without using the word "can't." "Can't" doesn't work very well for 90% of us -- that's the 90% I want to help. I love French food and French fries, and I love Cabernet and Diet Coke. We just have to help all of them fit better in our lives.

I'm a born and raised Midwesterner, but I've spent much of my life on either the West Coast or on the East Coast as a Professor in 3 Ivy League schools. Although I spend my free time playing with 3 silly daughters, playing terrible tenor sax in a rock band, and performing semi-terrible stand-up comedy, my obsessive mission is to change -- even transform -- eating behaviors in homes, neighborhoods, and countries so that we eat less and we eat better.

--- Here's the other version of my author bio they suggested I post ---

"Brian Wansink is a behavioral economist and food psychologist, perhaps the foremost expert in changing what and how much people eat. After helping introduce the 100-calorie pack and launching the Smarter Lunchroom Movement, he published the transforming book, Mindless Eating, showing people how to eat less and eat better without thinking about it.

He has now launched the Slim by Design Movement - to help us eat better while also asking the restaurants, grocery stores, and our companies and schools to help.

Wansink (PhD Stanford) is Director of the famed Cornell Food and Brand Lab and is the former White House-appointed Director in charge of the 2010 Dietary Guidelines, but he is also a former amateur stand-up comic and plays tenor saxophone in a rock band and jazz saxophone in one of those fern-bar, Ella Fitzgerald jazz quartets. He has three young daughters and lives in Ithaca, New York where he enjoys both French food and French fries."

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