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Slingshot: Re-Imagine Your Business Re-Imagine Your Life Paperback – July 3, 2011


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Product Details

  • Paperback: 256 pages
  • Publisher: Franklin Green (July 3, 2011)
  • Language: English
  • ISBN-10: 1936487071
  • ISBN-13: 978-1936487073
  • Product Dimensions: 0.8 x 6.2 x 9.2 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,213,794 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Recreating that childlike wonder and infatuation in business, work and life."
--American Express Guru Review by Matthew E. May

"Slingshot is a great exploration of how to be great in the world!" —Jeff Hayzlett, former CMO of Eastman-Kodak, change agent and marketing authority, author of The Mirror Test 
 
"I am really drawn to Slingshot." —Sir Ken Robinson, leading global expert on education and creativity, best-selling author 
 
"An uplifting and universal blueprint for inventive thinking." —Chip Conley, founder and executive chairman of Joie de Vivre, second largest boutique hotel company in the U.S., acclaimed author
 
"This book helps us unleash the vast potential of regained creativity and apply it in business, art, and other pursuits of our adult life." —Erno Rubik, inventor of the Rubik's Cube (the world's best-selling toy) 
 
"Slingshot is like looking at things through the other end of a telescope." —Dave Stewart, legendary musician and fearless innovator 
 
"Slingshot opens up possibilities - no preconceptions, no boundaries." —Jonathan Hornby, director of worldwide marketing, SAS (voted America's best company to work for) 
 
"Slingshot helps to understand how much you need to find new solutions." —Barbara Kuit, co-architect of the world's tallest tower 
 
"This is a rare book. Playful yet informed, creative and proven." —Rob Bell, spiritual pioneer and best-selling author, on TIME's "100 Most Influential People" list 
 
"Slingshot enables the critical link between creativity and effective application." —Dudley 'Tal' Stokes, 4-time Olympian, founding member of the Jamaican Bobsled Team, entrepreneur 
 
"I love defying conventional wisdom. Great spirit to this book." —Richard Lobel, executive vice president, CBS Radio 
 
"The concepts of Slingshot come at a time when we must learn to re-tap our imaginations!" —Evan Farmer, visionary artist and television personality 

From the Author

There are compelling reasons why ‘Slingshot’ was chosen as the title of this book. My purpose in writing it was to show a practical path to unconventional thinking and to inspire a re-connection with our natural, childhood creativity – as a foundation for formulating successful strategies.

Customer Reviews

4.8 out of 5 stars
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Nothing is ever good enough for us!
Majid Riahi
While the slingshot enables our minds with creative tension, the accordion stretches our imagination to both understand and create new value.
V.Srinivasan
You will have fun as you read Slingshot.
Mommy4life

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Majid Riahi on July 20, 2011
Format: Paperback
Ask yourself this: Am I open to transforming my creativity and innovative thinking? Whether it be business or everyday life, who on Earth wouldn't? Since finishing Slingshot, I'm convinced anyone can benefit from the authors inspiring and revolutionary business perspective.

Gabor George Burt's new book explores the importance of re-discovering (and utilizing) your childhood creativity for business and life. Packed inside 230 pages, you will find complementary illustrations by children ranging from grades 1st to 6th, as well as quotes and anecdotes from influential thinkers of our generation. Gabor's book excels where many other business texts fall short: style *along with* substance. He engrosses readers with a charming and enthusiastic approach, while providing a detailed roadmap to apply your newly discovered creativity in the business realm. Gabor demonstrates the applicability of Slingshot by offering a unique framework detailed from front to back. The following is a bite-sized teaser of the blueprint:

[Slingshot Framework]

I) Infatuation Interval
An unavoidable facet of human nature is yearning for things that we do not yet possess. While infatuation can surely spawn from new products, this eventually creates a sense of entitlement (with a few exceptions) where the consumer carries a heightened level of demands and expectations. Nothing is ever good enough for us! Thus the underlying question: How can we create everlasting Infatuation Intervals to curb entitlement?

II) Lifestyle Enrichment
How exactly can infatuation become a catalyst to sustainable business? What makes companies such as Apple, Manchester United, and others successful in generating such a devoted consumer base?
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Format: Paperback
I can tell you right now that just reading the book was a life enrichment experience, the book and the images shown, every example inserts you in a different way to view the world, people's needs and wants, and as you say it puts companies in the mind of the consumer to create something that they didn't even knew they wanted but then it's very possible they don't want to live without it, they want to have it at all cost.

Reading the book, many things stormed into my mind, things that I had already seen, in movies or books but that you don't put together at the time, like the example about the bank, they won an award for the way they gave credit and help people get to where they want to be in life, I immediately thought about a Jim Carey movie "Yes Man", his character worked in a bank approving (or not so much) credits to people, you can see at the beginning of the movie that he rejected practically all of them, but once he started saying yes to everything the bank discovered that the people asking for small credits were so grateful to get the help they needed to fulfill their dreams that they made all of their payments on time, and they promoted the character and created a new business unit inside the bank. It was the unconventional thinking that got him there, to say yes instead of no all the time, which in his job was kind of a requirement.

The other thing was the example of the moo - seums, they sounded really cool, and something very similar was done here in Chile, it's practically the same, we have local artists painting horses in 3 or 4 different poses and set them in front of building in main streets, this was done a couple of years ago, and just last year it was duplicated with heart shaped art, they were actually located very closed to were you were staying.
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Format: Paperback
Slingshot is the most entertaining and atypical business book I have ever encountered. The illustrations are a delight. The case studies are fascinating. Gabor very carefully guides the reader into an exploration of imagination and creative thinking. This book will certainly influence our approach to business challenges. Perhaps even more than that, after reading and considering the book the reader will feel that he has just encountered a life-enhancing message that will influence all of life. I have read this book twice, and now find that what I engage in the book is working its way into my thoughts and conversations almost daily.
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Format: Paperback
I read a lot of business-strategy books, and this one is one of the best I've come across.
Firstly, this not a typical dry, boring business book. It's easy to read, with lots of examples, stories and anecdotes. ... I loved the summaries at the end of each chapter. And, of course, I love all the illustrations (drawn by children.)

I was able to use this almost like a workbook to take my company's products through the strategies the author describes.
I highly recommend this book.
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By JTW on July 24, 2011
Format: Paperback Verified Purchase
The old rules have run their course.

Agility takes over for being big, being #1 or #2 gets beat out by "bring something new!", looking outward versus being lean and finally, the CUSTOMER is now king instead of the shareholder. It is this kind of thinking that will drive higher returns going forward. Companies adapting the new rules will be inspiring workplaces.

Slingshot undoubtedly is the handbook for executing the new rules.
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Most Recent Customer Reviews


More About the Author

Gabor George Burt is the author of 'Slingshot: Re-Imagine Your Business, Re-Imagine Your Life,' which explores the connection between systematic creativity and smart strategy.

Over the past decade Gabor has gained international recognition in the management world as a pioneer in the strategic perspective of Defying Conventional Wisdom, as well as a leading expert on Blue Ocean Strategy, the influential framework that transforms unconventional ideas into successful strategies. He is actively involved in shaping strategy for a diverse group of international clients from Fortune 500 firms to successful start-ups and leading by example through his own initiatives, such as the Immersive Executive Experience series and Team-O Entertainment.

Gabor writes articles for leading business publications and hosts a nationally broadcast radio show. He has been featured in the book 'Radical Action for Radical Times,' and contributed case study material for the record-breaking book 'Blue Ocean Strategy.' Gabor's blog has been selected as one of the top online resources on innovation.

Gabor was born in Budapest, Hungary. He holds a BA in psychology from Amherst College as well as an MBA from INSEAD, France.