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Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales [Paperback]

Kevin Davis , Gerhard Gschwandtner
4.8 out of 5 stars  See all reviews (32 customer reviews)

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Book Description

January 5, 2011
The biggest mistake you're making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down. Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home. Featuring a simple yet power ful eightstep process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author's extensive experience, plus research on customer buying processes rather than traditional selling processes. This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer's needs at each stage of the buying process. There are two sides to every sale. In today's extra challenging business climate, understanding the buying process is where professional selling should start.

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Editorial Reviews

Review

“ Pick this one up, read it, study it, think about it and read it again. It will be worth it.” -- PCB007.com



"...must read for anyone selling big ticket products particularly in a B2B environment." --CEO Blog



"...provides much needed perspective change on the whole selling process…great resources, first hand examples, and lots of techniques."--Suite 101 Sales/Marketing Careers



"…compiling all these techniques into one, easy-to-understand manual…gives a salesperson the upper hand in approaching nearly every sales challenge." – BlogonBooks



"I have no hesitation in recommending this as a standard and well-thumbed text on any sales manager's bookshelf, as well as a practical 'how to' volume for sales people." --Changingminds.org



"...highly recommend this revolutionary and must-read book...to any sales manager, salesperson, or any organization serious about developing an effective and customer focused sales process."-BlogBusinessWorld



“...how to best navigate the piranha-infested swamp that is your prospect’s internal corporate politics.” – About.com/Sales



“…serves up his theory in a volume packed with sales wisdom…book might very well make sales managers take a breath and rethink their priorities.” –ForeWord Reviews

Book Description

The biggest mistake you’re making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down.

Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you’re already halfway home. Featuring a simple yet powerful eight-step process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author’s extensive experience, plus research on customer buying processes—rather than traditional selling processes.

This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer’s needs at each stage of the buying process.

There are two sides to every sale. In today’s extra-challenging business climate, understanding the buying process is where professional selling should start.


Product Details

  • Paperback: 272 pages
  • Publisher: AMACOM; 2 edition (January 5, 2011)
  • Language: English
  • ISBN-10: 0814416853
  • ISBN-13: 978-0814416853
  • Product Dimensions: 6 x 0.9 x 9.1 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #301,357 in Books (See Top 100 in Books)

More About the Author

Kevin Davis (Reno, NV) is a sales trainer who helps sales organizations to implement a consistent sales process built around a deep understanding of how customers buy. His newest sales book, "Slow Down, Sell Faster! Understand Your Customer's Buying Process and Maximize Your Sales" shows salespeople how to help customers buy faster - by slowing down each sales conversation.

Kevin is the president of TopLine Leadership, a leading sales training and sales manager development company serving clients from diverse sectors.

Customer Reviews

4.8 out of 5 stars
(32)
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Give Yourself a Raise by Increasing Your Sales Skills December 27, 2010
Format:Paperback
Abe Lincoln was reported to have said, "If I had six hours to chop down a tree, I'd spend the first four hours sharpening the ax." A constant problem I see is that people are in a great hurry to get to what they consider the heart of the work - they want to start chopping - but as Lincoln correctly observed, you will be much more effective if you spend time sharpening your tools. This is certainly true in sales. Instead of rushing to make more calls, spend a few hours sharpening your skills and the task will be much easier.

As I was reading this book, I happened to receive a sales call from a very high powered management consultant. It was very interesting how fast he tried to move through the sales process. He was not successful because he really did not take the time to understand me and my needs. It was amazing how many mistakes he made on the call. I know if he were to read and implement the principles contained in this book his success ratio would increase dramatically.

In a number of ways this book takes a counterintuitive approach to selling. But as you read and understand the concepts behind Slow Down, Sell Faster you realize this approach is much more effective.

The central theme to this process is to slow down, understand and align with where the buyer is. You must put yourself in the buyer's position if you want to really understand and connect with the buyer.

This book will be most beneficial to people selling high ticket items to businesses. The author spends a lot of time advising the proper approach to dealing with Complex Buying Teams. Most big ticket purchase decisions are made by a team. If you do not understand each different type of member in the team and treat them according to their function and position, you will encounter trouble.

While the book is primarily written for big tickets sales in B2B, there are many lessons which apply to all sales positions.

The book is extremely well written and very easy to read. It is clear that the book is based on the author's vast experience in sales and sales training. There are a number of extremely valuable questions contained in each section of the book. If you just made a cheat sheet of the questions to ask and asked them at the appropriate time in the sales process, your results would improve dramatically.
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2 of 2 people found the following review helpful
5.0 out of 5 stars One of the best sales book and methodologies... August 29, 2011
Format:Paperback
This is one of the best sales books and methodologies I've been exposed to in 27 years. I'm on my third reading of the book and taking notes and internalizing the methods and practices. I'm in total immersion mode with the book and teachings.

Kevin Davis you are a genus!

Thanks...Keith
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1 of 1 people found the following review helpful
Format:Paperback
Most sales books focus on sales techniques. Not this step-by-step text by sales trainer Kevin Davis, who explains why you need to know your customer's buying process so you can plan your sales activities - and your sales personalities - accordingly. This makes sense. The more you know about how prospects make their purchases, the easier it will be to sell to them. getAbstract recommends Davis's savvy sales advice - particularly his specific (if sometimes insufficiently linear) instructions on how to match the buyer's needs right down the line - to business-to-business sales professionals who work with decision-making client teams, and to those who sell high-end products or services to consumers.
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Most Recent Customer Reviews
5.0 out of 5 stars Apply the techniques and your client base will grow!
I was given this book to read by a former employer. I instantly knew that it was a perfect fit for me. I am one who believes success is in the details. Read more
Published 1 month ago by Donna Allen
4.0 out of 5 stars For Anyone Who Really Wants to Be Client-Focused
We all claim to be "client focused" in our sales. This book can help us get there. This is one of the rare sales books that has actually given me a new perspective on the process... Read more
Published 5 months ago by Phil Bernstein
5.0 out of 5 stars Excellent food for thought - modern selling up to date
Egocentric sales approaches a la Martin Limbeck demonstrate how sales should neither be seen nor performed. Read more
Published 6 months ago by Peter de Toma sen.
4.0 out of 5 stars Services Marketing
Slow Down, Sell Faster is invaluable for marketing services. It offers a step by step guide to working co-operatively with your client identifying needs, exploring possibilities... Read more
Published 10 months ago by Longboard Coaching
5.0 out of 5 stars A "must read" for B2B marketers
I loved Kevin Davis' new book, Slow Down, Sell Faster! The key here is simple: who ever understands the customer best, wins! Read more
Published 23 months ago by Mike Gospe Jr
5.0 out of 5 stars Slow Down and Read this Book!
Customers do not want to be sold to, but they do want to make educated purchase decisions that will benefit their company and their career. Slow Down, Sell Faster! Read more
Published 23 months ago by Mary Gospe, Principal, KickStart Alliance
5.0 out of 5 stars This is a very good book for your sales quiver
I like Amacom , they put out great business books. This is a completely revised/updated edition of Getting Into Your Customers head (1996) which was a good book already. Read more
Published on May 2, 2011 by Reg Nordman
5.0 out of 5 stars This is real selling
Davis obviously has spent time in the field. This book is how to for those who are selling real value in the real market. Kudos to Davis. Read more
Published on March 15, 2011 by Simple Reviewer
5.0 out of 5 stars Slow down, Sell Faster Understand your Customers Buying Process and...
Of all the books I have read over the years about sales, this book by Kevin Davis nails it. Often times sales people will rush through the sales process only to find out they have... Read more
Published on March 14, 2011 by Larry M Levine
5.0 out of 5 stars Rick Musto, Global Sales Director
I have been a devotee of Kevin's selling seminars for 20 years. His current book has done an excellent job of bringing the sales process to the new millenium. Read more
Published on March 1, 2011
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