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18 of 18 people found the following review helpful:
5.0 out of 5 stars A great guidebook for an aspiring entrepreneur who hasn't figured out the importance of positive cash flow!

I really liked this book very much. It clearly provides strategies for making your business a financial success. Without cash flow you don't have a business. And the book does a good job of pointing out how a small business owner can stay on top of the cash flow issue in running her business.

As a college-trained accountant, turned CPA, turned tax...
Published on July 17, 2007 by Jeff Lippincott

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1 of 2 people found the following review helpful:
2.0 out of 5 stars Some good points, too many wasted pages on marketings
The part I don't like is that the writer writes too much about marketing, which is not the subject of this book. There are many great marketing books out there. I don't think you would buy this to learn about marketing.

Anyway, there are some good points about cash flow and financial discipline, but that's not enough. I feel like I need to know more from...
Published 11 months ago by EurekaNAT


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18 of 18 people found the following review helpful:
5.0 out of 5 stars A great guidebook for an aspiring entrepreneur who hasn't figured out the importance of positive cash flow!, July 17, 2007
This review is from: Small Business Cash Flow: Strategies for Making Your Business a Financial Success (Paperback)

I really liked this book very much. It clearly provides strategies for making your business a financial success. Without cash flow you don't have a business. And the book does a good job of pointing out how a small business owner can stay on top of the cash flow issue in running her business.

As a college-trained accountant, turned CPA, turned tax attorney, I learned about Statement of Cash Flows in school. I was a little surprised to hear the author differentiate between a Cash Flows Statement and a Cash Flows Budget. But that's OK, she did a good job emphasizing how important having postive cash flows is, and how to make sure they either get to be positive or stay positive.

My favorite chapter was #6 about pricing. I thought the topic was covered very well. I think the book could be improved upon by adding a chapter about business plans and their components. And it would have been nice to see an explanation about the importance of studying the competition and how the competition markets its goods or services and how it reaches its customers. I felt this book forgot to tell its readers that entrepreneurs don't have to reinvent the wheel when starting or strategizing their businesses. Much can be copied.

I would have liked the book better if less emphasis had been placed on finding and retaining an accountant. Today computers are so important to a small business owner, and most know how to use them. As a result, getting a copy of Quickbooks Pro and studying it will make the need for an accountant not so important. A consulting practice that specializes in using Quickbooks Pro for bookkeeping purposes should probably be consulted in order to set the software program up initially. But only after the entrepreneur has struggled with trying to set the program up herself first. Then bookkeeping and report reading is just a matter of using the program.

If this book helps inspire you to start your own business, then definitely consider searching out one or two Toastmasters clubs to join. They are great and inexpensive and will help you learn about public speaking and leadership. And don't forget to consult SCORE for some help in putting together your business plan.

I think the resource section of this book was missing a few books. I'd add the following:

1. Structuring Your Business: From Corporations To Llc's --Everything You Need To Set Up Your Business Efficiently (Adams Streetwise Series)
2. Alpha Dogs: How Your Small Business Can Become a Leader of the Pack
3. Seven Step Business Plan
4. The Entrepreneurial Itch: Don't Scratch Until You Read This Book
5. Talk Up Your Business: How to Make the Most of Opportunities to Promote and Grow Your Small Business
6. Promote Your Business: How to Write Effective Marketing Material for Your Small Business
7. Instant Systems (Instant Success)
8. The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams!
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3 of 3 people found the following review helpful:
5.0 out of 5 stars A Small Business Owner's Guide to Financial Success, June 18, 2007
By 
This review is from: Small Business Cash Flow: Strategies for Making Your Business a Financial Success (Paperback)
Denise O'Berry is right. In the US we tend to raise employees, not business owners. Most of us with the passion and commitment to be small business entrepreneurs woefully lack the important information we need to handle the money side of business well. O'Berry's book fills in this gap very nicely.

The chapters are written tightly, with information on every aspect of cash flow from choosing and working with an accountant, your best business advocate, to finding and keeping cash, setting and managing a budget. and pricing. There are also practical tips on creating customer loyalty and lots of helpful information on marketing, the lifeblood of any small business. Especially useful at the end of the book are 25 pages of resources, including copies of documents and reports you can access at the Small Business Cash Flow web site.

I've always been afraid of the money end of small business, thinking I needed to be a math or accounting whiz to learn it. But this book makes it almost fun! A focused, easy read, the book is a tool you'll want to keep nearby to refer to again and again.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Beyond Financial Issues - Great Advice for Small Businesses, February 18, 2008
This review is from: Small Business Cash Flow: Strategies for Making Your Business a Financial Success (Paperback)
Length:: 1:21 Mins

This is not just a guide to managing your money. Denise O'Berry tells you what you need to know to make--and keep--more money from your small business.

There is a lot of solid, practical, how-to advice, and the best information on pricing I have seen.

If you have a small business or you are thinking about starting one, this book belongs on your shelf.

Cathy Stucker, IdeaLady.com
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3 of 3 people found the following review helpful:
4.0 out of 5 stars More Than Cash Flow, January 1, 2008
By 
Baran Kaya (Ankara, Turkey) - See all my reviews
(REAL NAME)   
This review is from: Small Business Cash Flow: Strategies for Making Your Business a Financial Success (Paperback)
This book is very useful for small companies. It gives knowledge about many subjects which can effect cash flow. I advise this book to all people doing small business. However if you want detailed knowledge only about cash flow this book is not for you
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Small Business Cash Flow is a home-run, September 13, 2007
This review is from: Small Business Cash Flow: Strategies for Making Your Business a Financial Success (Paperback)
Denise O'Berry has scored! With Small Business Cash Flow she hits a home run. I say this because books about cash flow and accounting hold little interest for me, generally speaking. But I can't say that about this book. Denise has done a great job of making this important topic accessible and even fun. She covers it like it should be covered, from a holistic perspective. She even talks devotes a chapter to marketing!

One of my favorite lines in this book: "It's all about Action".

Denise reminds that all the planning in the world goes nowhere without action to follow it. She offers a variety of checklists, worksheets and other useful resources.

She starts the book with a priceless chapter on how to pick your accountant. I love this because she goes into detail with specific suggestions on how to find, interview and evaluate an accountant to make sure they'll be a good fit for you and your business.

Other good stuff from this book: "Document your processes".

As a consultant who helps clients do this, I'm thrilled Denise includes this in her book. Too many small businesses never document how they do what they do. Without this it's hard to build the foundation you need to grow your business and make it sustainable.

I am happy to recommend this book to my clients and friends. I think it would be a useful read for anyone who owns, manages or is thinking about starting a small business. Well done Denise!
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Thank Goodness This Book Has Arrived, August 15, 2007
By 
Donna Cutting (St. Petersburg,, FL United States) - See all my reviews
This review is from: Small Business Cash Flow: Strategies for Making Your Business a Financial Success (Paperback)
I wish that "Small Business Cash Flow" by Denise O'Berry had been around 7 years ago when I began my business. If it had been, I would have avoided a lot of mistakes!

This is a MUST-HAVE book for every entrepreneur and anyone even THINKING about going into business for themselves. Denise clearly explains exactly what you need to know about where to find money for your business, how to build a budget, how to price your services, how to keep control of your expenses, how to keep cash coming into your business every month...and then some.

Most of us go into business because we love to do the tasks associated with our service or product. Unless we are a CPA or financial planner, this does not necessarily include effective cash management. However, if you are in business to make a healthy profit you need to know how to manage your cash flow. This book gives you that information and more.

O'Berry also includes excellent marketing tips for keeping the money flowing in...and the resource section in the back of the book is extremely generous and helpful.

Start your entrepreneurial adventure off the right way by reading, re-reading, and heeding "Small Business Cash Flow" by Denise O'Berry.
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5.0 out of 5 stars Great book for small businesses, December 13, 2010
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This review is from: Small Business Cash Flow: Strategies for Making Your Business a Financial Success (Paperback)
I was looking for a book that could help me consult small businesses from a cash flow perspective and I think this book really hits the spot. Cash flow and management are the two most important things to the success of all businesses. If you can manage your cash flow, your golden. This book breaks down everything from finding the right accountant to improving business processes. By linking everything back to cash flow quantifies every aspect of business development. This book provides many great ideas that can be directly be applied to any business to improve its success. I am sure there are many books that can provide the perspective this book provides on saving money, documenting processes, and investing in marketing, but I enjoyed that the author links everything back to cash flow. I view this book as a cheat sheet for thinking about things to improve size or type of business.
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4.0 out of 5 stars Great Tips on How to Make Your Business a Financial Success!, September 24, 2010
This review is from: Small Business Cash Flow: Strategies for Making Your Business a Financial Success (Paperback)
Without cash flow you don't have a business. Cash is king and Denise O'Berry gives straight-forward advice on how to make your business a financial success. This book clearly provides strategies about how to manage and control your cash and also does a good job of pointing out how a small business owner can stay on top of cash flow issues. Remember, if your business in not making money you may have just an expensive hobby.

Melinda Emerson "Smallbizlady"
Author, Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works
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5.0 out of 5 stars Can your business succeed without this book?, July 28, 2009
This review is from: Small Business Cash Flow: Strategies for Making Your Business a Financial Success (Paperback)
With our economy in a recession the Small Business Cash Flow, strategies for making your business a financial success is a must have book for any business owner or entrepreneur. If you have a business and are struggling financially, you should read this book. If you are an entrepreneur, you should read this before starting your business and incorporate these practices into your business plan.
Denise shares her expertise on budgeting, getting paid, charging the right prices, good record keeping practices, and how money works in your business. Most people who own or start a business are good at that business, not record keeping. This book can help you be successful, organized and in charge of your money and success. Without using these tools, you will be scrambling and stressed. Help yourself, pick up a copy of this book today.
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5.0 out of 5 stars Step back and think about your business model. Here are the tools for you., July 15, 2009
This review is from: Small Business Cash Flow: Strategies for Making Your Business a Financial Success (Paperback)
When a small business owner is running his business, he is spending time working whether on a project or serving a client. He wants to do the tasks that involve why he started the business. "Small Business Cash Flow" gives the business owner the big picture. It teaches an owner how you have to focus on cash flow and how to plan and know what it takes to run your business. It is not sexy and glamorous, but necessary so that your business can be a winner. Denise O'Berry lays out step by step processes on how to tackle your business income and expenditures. She asks the probing questions to help the small business owner think about his business and where he wants it to go. Her style is very straight forward as if she were there with you. I recommend this book to both the seasoned owners and those just starting out. It is the reference book that should be close at hand.
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