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Tried-and-true strategies for developing a winning business
Your ultimate business partner! Packed with savvy tips and advice
"Eric Tyson continues his never-ending quest to help people gain economic self-sufficiency and freedom." James C. Collins, coauthor of Built to Last Make the leap from employee to entrepreneur with this enterprising guide. From drafting your business plan to managing costs to maintaining the competitive edge, you'll profit from the authors' expert hands-on advice and real-world examples covering every aspect of starting, running, and building your own successful business.
Discover how to: Identify opportunities that match your skills Get the financing you need Find and retain great employees Keep your customers happy Grow your business with savvy marketing
Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers
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Most Helpful Customer Reviews
130 of 136 people found the following review helpful:
3.0 out of 5 stars
Big Fan of the Series, but This Book Lacks Meat.,
By "bertbuster" (Sunnyvale, CA USA) - See all my reviews
This review is from: Small Business for Dummies (Paperback)
First of all, Eric Tyson writes some other great books under the Dummies series, such as "Home Buying for Dummies". This book, on the other hand, is good as a primer. There are a lot of chapters that aren't critical to starting a business. Then the chapters that finally do touch at the core of starting a business, only cover the subject with a light, superficial touch. The best part about this book is that they refer you to read other books related to the subject, such as Nolo Press' "The Small Business Start-up Kit." If you can borrow "Small Business for Dummies" from a local library or friend, I recommend doing so. You can then save your money on other books that cover the various business start-up subjects in more depth. For example, there are a whole series of Nolo Press books about forming a LLC, corporation or limited partnership. They also have books dedicated to trademark registration, writing business plans, buying commercial insurance, negotiating contracts, financial management, hiring more staff, etc. And by the way, I don't have anything to do with either company. Just a guy trying to get a head in business.
31 of 32 people found the following review helpful:
4.0 out of 5 stars
All the basics, minus one!,
By A Customer
This review is from: Small Business for Dummies (Paperback)
This is a wonderful book of basic business start-up info. The only thing missing was a section or chapter on how to effectively distinguish yourself and your business from the growing community of entrepreneurs. I combined the info in "dummies" with Marion Gold's "Personal Publicity Planner: How to Market YOU." Now that's a winning combination for small business owners with few dollars to spend on advertising and promotion.
11 of 12 people found the following review helpful:
5.0 out of 5 stars
It pays to be a dummie,
By A Customer
This review is from: Small Business for Dummies (Paperback)
This book helped me tap into resources i never knew about. It helped me with my taxes and gave me tons of helpful hints about how to get started, and how to stay above water. I would recomend this to anyone who is even thinking about going into business themselves.
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