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Product Details

  • Paperback: 432 pages
  • Publisher: For Dummies; 4 edition (December 9, 2011)
  • Language: English
  • ISBN-10: 1118083725
  • ISBN-13: 978-1118083727
  • Product Dimensions: 9.2 x 7.4 x 0.9 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #10,420 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

The leading resource for starting and running any small business

Want to start a small business — or energize the one you already have? This practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth.

  • Start from scratch — overturn all the stones of a typical small business start-up, from choosing the right niche for you to writing a business plan to creating the right legal framework

  • If you buy it, will they come? — evaluate an existing business, determine a price, and know what to do after the sale is complete

  • Get your motor runnin' — discover how to solve the most compellingproblems facing small businesses, from sales creation and marketing to operational issues (and everything in between)

  • Stay in business — delve into the day-to-day issues you'll face as your business grows, like hiring and maintaining employees, tax laws, and government regulations

"No one should try to start a business without this book."
Hattie Bryant, creator of the PBS series Small Business 2000

"Eric Tyson continues his never-ending quest to help people gain economic self-sufficiency and freedom."
Jim Collins, coauthor of Built to Last and author of Good to Great

Learn to:

  • Keep your business "in business" for the long haul

  • Implement the latest in financing, hiring, health plans, and more

  • Utilize the latest technology and social media sites in your small business

Open the book and find:

  • Advice on gauging whetherentrepreneurship is for you

  • Tips on personal money management

  • Ways to successfully start or rejuvenate your small business

  • How to write a strategic business plan

  • Guidance on locating financing

  • The advantages of buying an existing business

  • Plain-English explanations of legal and tax issues

  • Time-tested problem-solving tips

About the Author

Eric Tyson has been featured on and quoted in hundreds of media outlets, including Newsweek, The Wall Street Journal, Los Angeles Times, Chicago Tribune, and Forbes.

Jim Schell is the resident entrepreneur for Small Business School, a weekly television program for PBS and Voice of America.

Customer Reviews

This is a fantastic book for anyone who wants to start their own business.
Danielle
I've done the small business thing at least 3 times, and I can tell you, it would've been good to have had this book.
Shadowhelm
He really found this book easy to understand, timely and a good overall guide.
Shantoria Scherrie

Most Helpful Customer Reviews

16 of 16 people found the following review helpful By Elisa 20 TOP 1000 REVIEWERVINE VOICE on February 22, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is a good overview if you are thinking of starting a business. You will think about how you want to organize your business, your finances, and your marketing. If you have employees, you'll think about what you will be responsible for and how to manage them.

But...it is not a step-by-step guide to starting your own business. It won't tell you how to get a business license in your city/county/state. It won't tell you how to sell your product or reach your customers. And it -really- doesn't tell you how to maximize free technology (social media and other resources) to reach your customers.

There are 5 sections: "Becoming an Entrepreneur", "Buying an Existing Business", "Running a Successful Small Business", "Keeping Your Business in Business", and "The Part of Tens" (Ten mistakes; ten tips). Again, these are overviews and that highlights the challenge of writing a book like this. The author doesn't know YOUR business and so just can't be specific about -your- challenges.

For example, there's a lot about managing employees but many small businesses do it all themselves or with one or two family members. You have to wait until page 160 to find relevant information if you already have a business--or even if you want to find out about a business license (not enough there, imo).

In short, it's a good overview before you start--this is what you can expect and should have already thought about before starting up. If you're already in business, it's good to see things and ask yourself "Am I paying attention to this? Why or why not and .. should I change something I'm doing/not doing?" In other words, this book is kind of a check-up, tune-up for you along the way, but its not really a "nuts and bolts" How To, that shows you exactly how everything is done.
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11 of 12 people found the following review helpful By Kitten Kisser VINE VOICE on April 19, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
That I found this book overwhelming & confusing. Okay fine. Roll your eyes & laugh all you want. I guess I'm dummer than a dummy. This year I took the leap into the small business world. I run an Organic farm with my husband. We don't have employees, we have livestock & crops. We are a general farm.

My problem with the book is that even though it is for small business, it was too big business for me. So many situations didn't apply & had me sweating bullets. I started to over think everything & bury myself in endless amounts of paperwork, getting little else accomplished in the day. I tried talking to other local farmers for business advice but didn't get much out of them. I talked to an out of state friend & when they understood all the crazy I had going on, they started to help by explaining a few things to me. Now I am on a somewhat smoother path.

Despite my lack of understanding, I didn't feel it was fair to rate the book any less than 4 stars. When I have a better grasp on some things, sections of the book are more clear to me. Also, some of the IRS speak is much more clear thanks to reading the Dummies book.

I hope that as time goes on things will work more seamlessly. I intend on holding on to this book to reference to. I imagine it will become more helpful to me the more all this business stuff takes root in my brain & isn't in one ear & out the other.

After calling my local help center for small business's I was very glad to have read this book. The woman I spoke to mentioned many of the things the book mentioned & thankfully I understood what she referred to & didn't feel stupid. How about that! It took me a few months to read the entire book while setting up my small business - which still isn't finished but getting there. It is amazing how many little things there are to do. I look forward to the day when having our organic farm as a business comes to me as naturally as just plain ol' farming!
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2 of 2 people found the following review helpful By SoT Fan on September 23, 2013
Format: Paperback Verified Purchase
This book is good if you are in high school writing a paper on how to start a biz. It doesn't go into nearly enough detail for someone who truly wants to succeed in the small business start up.
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2 of 2 people found the following review helpful By JCB VINE VOICE on December 25, 2012
Format: Paperback Verified Purchase
While I appreciate the "for Dummies" series -- I own several on various topics -- I often feel like the series really is for beginners (I won't use the word "dummies"). I bought this book since I am in the process of starting up a small business. And while there are some important points and tips made, and the writing is very accessible, I found the book lacking in some really crucial details of small business ownership. For example, if you want detailed advice on taxes, payroll, and accounting, I would recommend other books. If you really just want to get an idea of what it takes to get a business up and going, a quick manual of sorts, than this book is what you need.
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2 of 2 people found the following review helpful By Bryan Carey VINE VOICE on March 30, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Have you ever dreamed of owning your own business? Many people have but they are unsure where to start. There is a LOT that goes into the establishment and operation of a business and Small Business for Dummies, a reference guide for business people, is ready to assist budding entrepreneurs in the fine art of small business ownership.

What can you learn from Small Business for Dummies? In truth, just about any of the important information you need to know about starting up your own company. Starting with intention, Small Business for Dummies first asks some important questions to make sure you are ready for the demands that small ownership can bring. Once that hurdle has been jumped, the book then talks about things such as writing a business plan, obtaining financing, seeking out legal and other help, and maintaining the business well after it has been established.

Small Business for Dummies, like the other Dummies books, is concerned mostly with helping readers find answers to many of the important questions bound to arise when a small business has been established. New business owners often have tons of questions and need quick answers. They cannot wait for a solution- the need advice and they need it now. With a reference guide such as this, readers can flip through the pages and discover all sorts of important information about running a small business. Some of the info is obvious, but there is other information that will surprise the average reader and leave them feeling thankful that they read this book and learned a little more about business ownership and operation.

I have never owned a business with more than a few employees, but I admit that the thought has crossed my mind more than once.
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