Top critical review
46 people found this helpful
on February 22, 2012
This is a good overview if you are thinking of starting a business. You will think about how you want to organize your business, your finances, and your marketing. If you have employees, you'll think about what you will be responsible for and how to manage them.
But...it is not a step-by-step guide to starting your own business. It won't tell you how to get a business license in your city/county/state. It won't tell you how to sell your product or reach your customers. And it -really- doesn't tell you how to maximize free technology (social media and other resources) to reach your customers.
There are 5 sections: "Becoming an Entrepreneur", "Buying an Existing Business", "Running a Successful Small Business", "Keeping Your Business in Business", and "The Part of Tens" (Ten mistakes; ten tips). Again, these are overviews and that highlights the challenge of writing a book like this. The author doesn't know YOUR business and so just can't be specific about -your- challenges.
For example, there's a lot about managing employees but many small businesses do it all themselves or with one or two family members. You have to wait until page 160 to find relevant information if you already have a business--or even if you want to find out about a business license (not enough there, imo).
In short, it's a good overview before you start--this is what you can expect and should have already thought about before starting up. If you're already in business, it's good to see things and ask yourself "Am I paying attention to this? Why or why not and .. should I change something I'm doing/not doing?" In other words, this book is kind of a check-up, tune-up for you along the way, but its not really a "nuts and bolts" How To, that shows you exactly how everything is done.