Small Business: An Entrepreneur's Business Plan [Paperback]

J. D. Ryan (Author), Gail Hiduke (Author)

Book Description

ISBN-10: 0030335876 | ISBN-13: 978-0030335877 | Publication Date: August 11, 2011 | Edition: 6

This comprehensive, step-by-step guide to small business enterprise helps readers identify opportunities, their needs and the needs of their target customers. Featuring sample plans from service and manufacturing businesses, Small Business helps readers create a business plan that will set a promising course for their entrepreneurial endeavors. Its 80-plus Action Steps take entrepreneurs through every phase of an upstart, from the initial dream, developing marketing strategies and finally how to implement the completed business plan. In addition, special features help entrepreneurs explore international opportunities, find local resources, use the Internet to identify small biz opportunities, determine their business passions and find related opportunities.

Editorial Reviews

About the Author

Joseph Ryan, Professor Emeritus at Irvine Valley College, has more than 20 years of corporate experience in marketing with large organizations. He has taught real estate, business, and small business management for more than 25 years. Today he remains active in the field as a recognized real estate investor and successful entrepreneur, bringing this wealth of experience to the latest edition of this practical, powerful text.

Gail Hiduke, a professor at Saddleback College, has taught for more than 20 years at a variety of two-year and four-year institutions. Professor Hiduke earned her MBA and BS, both with a minor in marketing, from Purdue University. Well recognized for her experience in corporate and government consulting, marketing, and training, Professor Hiduke brings an abundance of personal entrepreneurial experience to her teaching and writings, including this insightful text.

Product Details

• Paperback: 432 pages
• Publisher: South-Western College Pub; 6 edition (August 11, 2011)
• Language: English
• ISBN-10: 0030335876
• ISBN-13: 978-0030335877
• Product Dimensions: 11.1 x 8.5 x 0.7 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,199,860 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars Enlightening and helpful, April 27, 2007

By 

Elijah Chingosho "Dr Elijah Chingosho" (Nairobi, Kenya) - See all my reviews
(REAL NAME)   

This is an enlightening book that provides a road map to success in a small business. The book gives, step-by-step, a comprehensive guideline of a business start-up process, identifying target customers, promoting the business, doing the cash flow forecasts, budgeting and other important issues. I found the information to be very practical and provides critical advice to help entrepreneurs avoid costly errors.

The book is well written in an easy to follow and understand format. The experienced entrepreneur as well as the beginner will find the book useful, helpful and handy as it provides real life advice that will help your business to stay afloat and thrive.

5.0 out of 5 stars This book is fabulous, user friendly and very informative, December 18, 2011

By 

whitefeather - See all my reviews

Amazon Verified Purchase

This review is from: Small Business: An Entrepreneur's Business Plan (Paperback)

This book was recommended for the college class I took and I found this book very well conceived, informative, easy to use and mostly straight to the point informative. I see it as the perfect tool for anyone who has a business or is planning to create one. Take it from someone who owned a business for 20 years and has made every mistake in the book. Now I know how to avoid them and make my new business fulfilling and profitable.

0 of 1 people found the following review helpful:

2.0 out of 5 stars ok, March 26, 2010

By 

Enid Peralta - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Small Business: An Entrepreneur's Business Plan (Paperback)

the book was in less than good condition. It is very used and tattered. I can read it though and that's all I need. It should have been cheaper at least in my opinion.