This book cuts to the chase, and is very direct about its purpose and how it will improve your business: ** Small Business Marketing is only about getting more customers-about generating leads that become the sort of clients you want many more of. ** Everything else like 'raising your profile' is just so much hot air. Or falls in the category of "nice to have, but way too expensive for my small business". This famous quote from John Wanamaker sums up the advertising and marketing dilemma of big business: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Well, you'll soon discover that in advertising small businesses, the wastage is typically 80%, and we DO know where most of it is wasted. Marketing guru Toby Marshall and his team of internet specialists understand how to get more clients-and reveal how to achieve it in their latest book. These small business advertising strategies deliver measurable results. With the internet strategies revealed, your marketing will produce dramatically improved results. Our internet marketing consultants are experts at improving your visibility online & getting you more leads, clients & sales. But online internet marketing is only one of the strategies explained in depth in this small business marketing bible - and with over 325 pages, it is your Complete Guide. It also explores offline strategies to increase clients and sales. Finally-no BS, clear and simple marketing that really works!
After forty-two years of experience in sales and marketing, visionary marketing guru Toby Marshall has the small business marketing strategies you need to know about. Since starting work at age fifteen, supporting his family by selling greeting cards while his father was ill, Marshall has learned firsthand the necessity of providing a good product or service if you're going to survive in tough times. It was a difficult road, but Marshall worked hard and his talent as a natural strategic thinker blossomed. This was later showcased during his two year Masters of Business Administration at the leading business school in Australia, the Australian Graduate School of Management, where he received high distinctions in Marketing. Marshall has come a long way since then, and today he leads a strong team of young professionals who make cost-effective marketing strategies a reality for small businesses.
As a small business owner himself, Marshall hates marketing that wastes a single dollar. Marshall's marketing strategies work for small business because they are highly effective and low cost. This is because Marshall has found a way to make the 'hard selling' techniques of Direct Marketing work hard for the business world, without appearing unprofessional. After more than five years studying Direct Response Marketing, he has adapted the strategies to deliver measurable and quantifiable results for Business to Business Marketing, Professional Services Marketing. All this makes Marshall uniquely qualified to provide innovative and effective marketing advice-and this is exactly what he reveals in his latest book 'Small Business Internet Marketing'. Marshall doesn't mince words; he explains the ins and outs of a practical, implement-it-yourself marketing strategy in easy to understand language. And, no wonder, because he picked up his skill with words during his years writing his highly respected Marshall's Reports for business. Unlike marketing consultants who charge like wounded bulls, for only the price of one book Marshall shows you how to make an entire integrated and automated marketing strategy work. These are innovative marketing strategies that will increase traffic to your website, develop a relationship with potential customers, and convert web browsers to clients.
Learn more: http://au.linkedin.com/in/smallbusinessmarketingonline Learn more about his business: www.leadcreation.com.au
