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Small Business Management: An Entrepreneurial Emphasis [Hardcover]

Justin G. Longenecker (Author), Carlos W. Moore (Author), J. William Petty (Author)

4.0 out of 5 stars See all reviews (13 customer reviews) |

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Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac) 4.0 out of 5 stars (13)
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Book Description

ISBN-10: 032406554X | ISBN-13: 978-0324065541 | Publication Date: March 7, 2002 | Edition: 12

Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.

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Editorial Reviews

About the Author

Justin Longenecker authorship began with the first edition of Small Business Management, An Entrepreneurial Emphasis and has continued through the 11th. He has also authored a number of books and articles in such journals as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He is active in a number of organizations and has served as president of the International Council for Small Business. Dr. Longenecker received his M.B.A. from The Ohio State University and his Ph.D.from the University of Washington.

Product Details

Hardcover: 786 pages
Publisher: South-Western College Pub; 12 edition (March 7, 2002)
Language: English
ISBN-10: 032406554X
ISBN-13: 978-0324065541
Product Dimensions: 10.4 x 8 x 1.3 inches
Shipping Weight: 3.7 pounds

Average Customer Review: 4.0 out of 5 stars See all reviews (13 customer reviews)

Amazon Best Sellers Rank: #165,836 in Books (See Top 100 in Books)

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Customer Reviews

13 Reviews

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4 star:		(5)
3 star:		(1)
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Average Customer Review

4.0 out of 5 stars (13 customer reviews)

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Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

4.0 out of 5 stars Good cases, nice layout but slanted towards SBM positively., November 8, 1999

D C Ruby (Barrow, AK) - See all my reviews

This review is from: Small Business Management: An Entrepreneurial Emphasis (Hardcover)

The cases are very good & a nice change of pace from the usual dry textbook reading. The color layout helps direct the reader towards points of interest and it is broken up into sections that are extremely readable. There is a definite slant toward the positive side of Small Business entrepreneuralship-not much is mentioned on the negative aspects.

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Book for online course, November 3, 2006

L. M. Salgado Lagunes (IL USA) - See all my reviews
(REAL NAME)

This review is from: Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac) (Hardcover)

I am using this book for a online college curse and the book it's great! It provide many tools like the textbook's website to help you to understand the material and exams online. In general, I like the little cases that are update and motivate you to keep reading.
If this book by itself can help you to develop you own Small Business, it worth.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Great information for someone wanting to start a business, June 26, 2008

A. Khan "Bag Tag Lady" (Austin, Texas, USA) - See all my reviews
(REAL NAME)

This review is from: Small Business Management: An Entrepreneurial Emphasis (Hardcover)

This book gives you the truth. If you ever wanted to start any business, read this book carefully. The topics are informative and give great business fundamentals and a foundation of what to expect. I would say it is like a MBA crash course.

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Most Recent Customer Reviews

3.0 out of 5 stars SBM: Book
This book was decent. It was a very easy read but almost to the point where the information being 'taught' is common sense for most people. Read more

Published 1 month ago by snookybell

5.0 out of 5 stars Business 340
I will definitely do business with Rachel's Books again. I rececived the product fast and in wonderful condition as stated in their ad.!

Published 11 months ago by Dayna

5.0 out of 5 stars Good Book
Bought it used, it was such a steal. It came within a week and was just as it was advertised. Very satisfied.

Published 12 months ago by collegeshopper56

2.0 out of 5 stars Somethings missing
The book was ok shape, but the needed cd with the templates had been removed so that was an extreme down side.

Published 14 months ago by stacy

2.0 out of 5 stars No CD rom included
I am giving this a fair rating because the book came with no CD rom. The seller did not include this in the product details.It would have been helpful to know that. Read more

Published 17 months ago by tlof

5.0 out of 5 stars Small Business Management
As always I was very pleased with the timely manner that my book shipped. The condition that I was told that the book would be in was just what I expected. Read more

Published on September 4, 2009 by tonyjerever

4.0 out of 5 stars Very good resources
I am going to give this book a solid 4 stars. Tremendous resources that were very useful. Very easy to read and understand. I recommend.

Published on April 13, 2009 by Mark Deo

4.0 out of 5 stars Good Product
Great shape, quick shipping. Too expensive, but that is what this product normally runs unfortuantly. Overall good experience

Published on March 20, 2007 by hahaha

4.0 out of 5 stars Book Review
Good overview on what you need to consider before you start your own business.

Published on March 3, 2006 by Mike

4.0 out of 5 stars Very Good book for small businesses
It is good and it has a lot of tips to be succesfull in your business. It is easy to read and understand and it has many web sites addreses.

Published on August 10, 2001

› See all 13 customer reviews...

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By Justin G. Longenecker, J. William Petty, Leslie E. Palich, Carlos W. Moore: Small Business Management: Launching and Growing Entrepreneurial Ventures (with Online Premium Site Printed Access Card) Fifteenth (15th) Edition by -Author- Hardcover

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