Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac) [Hardcover]

Justin G. Longenecker (Author), Carlos W. Moore (Author), J. William Petty (Author), Leslie E. Palich (Author)

Book Description

Publication Date: January 6, 2005 | ISBN-10: 0324226128 | ISBN-13: 978-0324226126 | Edition: 13

Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.

Editorial Reviews

About the Author

Justin Longenecker authorship began with the first edition of Small Business Management, An Entrepreneurial Emphasis and has continued through the 11th. He has also authored a number of books and articles in such journals as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He is active in a number of organizations and has served as president of the International Council for Small Business. Dr. Longenecker received his M.B.A. from The Ohio State University and his Ph.D.from the University of Washington. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 636 pages
• Publisher: South-Western College Pub; 13 edition (January 6, 2005)
• Language: English
• ISBN-10: 0324226128
• ISBN-13: 978-0324226126
• Product Dimensions: 11 x 8.8 x 1 inches
• Shipping Weight: 3.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #24,578 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

4.0 out of 5 stars Good cases, nice layout but slanted towards SBM positively., November 8, 1999

By 

D C Ruby (Barrow, AK) - See all my reviews

This review is from: Small Business Management: An Entrepreneurial Emphasis (Hardcover)

The cases are very good & a nice change of pace from the usual dry textbook reading. The color layout helps direct the reader towards points of interest and it is broken up into sections that are extremely readable. There is a definite slant toward the positive side of Small Business entrepreneuralship-not much is mentioned on the negative aspects.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Book for online course, November 3, 2006

By 

L. M. Salgado Lagunes (IL USA) - See all my reviews
(REAL NAME)   

This review is from: Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac) (Hardcover)

I am using this book for a online college curse and the book it's great! It provide many tools like the textbook's website to help you to understand the material and exams online. In general, I like the little cases that are update and motivate you to keep reading.
If this book by itself can help you to develop you own Small Business, it worth.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great information for someone wanting to start a business, June 26, 2008

By 

A. Khan "Bag Tag Lady" (Austin, Texas, USA) - See all my reviews
(REAL NAME)   

This review is from: Small Business Management: An Entrepreneurial Emphasis (Hardcover)

This book gives you the truth. If you ever wanted to start any business, read this book carefully. The topics are informative and give great business fundamentals and a foundation of what to expect. I would say it is like a MBA crash course.