Small Business Management: An Entrepreneurial Emphasis [Hardcover]

Justin G. (Justin G. Longenecker) Longenecker (Author), Carlos W. Moore (Author), J. William Petty (Author)

Book Description

ISBN-10: 0538890150 | ISBN-13: 978-0538890151 | Publication Date: 2000 | Edition: 011

For more than three decades, Small Business Management has been the most widely used text in its field.The authors diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues. The text continues to be praised for its balanced presentation of current theories and practice related to starting and managing small business firms.

Editorial Reviews

About the Author

Justin Longenecker authorship began with the first edition of Small Business Management An Entrepreneurial Emphasis and has continued through the 10th. He has also authored a number of books and articles in such journals as Journal of Small Business Management Academy of Management Review Business Horizons and Journal of Business Ethics. He is active in a number of organizations and has served as president of the International Council for Small Business. Dr. Longenecker received his M.B.A. from The Ohio State University and his M.B.A from the University of Washington.

Product Details

• Hardcover: 701 pages
• Publisher: South-Western College Pub; 011 edition (2000)
• Language: English
• ISBN-10: 0538890150
• ISBN-13: 978-0538890151
• Product Dimensions: 10 x 8.1 x 1.2 inches
• Shipping Weight: 3.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #2,445,110 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

4.0 out of 5 stars Good cases, nice layout but slanted towards SBM positively., November 8, 1999

By 

D C Ruby (Barrow, AK) - See all my reviews

This review is from: Small Business Management: An Entrepreneurial Emphasis (Hardcover)

The cases are very good & a nice change of pace from the usual dry textbook reading. The color layout helps direct the reader towards points of interest and it is broken up into sections that are extremely readable. There is a definite slant toward the positive side of Small Business entrepreneuralship-not much is mentioned on the negative aspects.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Book for online course, November 3, 2006

By 

L. M. Salgado Lagunes (IL USA) - See all my reviews
(REAL NAME)   

This review is from: Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac) (Hardcover)

I am using this book for a online college curse and the book it's great! It provide many tools like the textbook's website to help you to understand the material and exams online. In general, I like the little cases that are update and motivate you to keep reading.
If this book by itself can help you to develop you own Small Business, it worth.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great information for someone wanting to start a business, June 26, 2008

By 

A. Khan "Bag Tag Lady" (Austin, Texas, USA) - See all my reviews
(REAL NAME)   

This review is from: Small Business Management: An Entrepreneurial Emphasis (Hardcover)

This book gives you the truth. If you ever wanted to start any business, read this book carefully. The topics are informative and give great business fundamentals and a foundation of what to expect. I would say it is like a MBA crash course.