Customer Reviews

Small Business Management Fundamentals

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Steinhoff and Burgess's 6th edition is a good book but not inclusive compared with Pickle and Abrahammson. Also, there are some concepts and points that seem to be inconsistent with specific texts in other fields. For example, while there are 4 Ps in marketing, Steinhoff has a fifth. There are lots of discussion questions and good cases. However, the answers to some of the end-of-chapter review/discussion questions can't be found in the text. The section on risk management does not get into the four major ways of dealing with it, as per Boone and Kurtz, "Contemporary Business." Steinhoff and Burgess have a text that students like but it is too short and skimpy. Again, the cases don't have enough information and the students have to make too many assumptions in many instances. For an upper-level course, it isn't in the same "league" as Pickle. I am using Boone & Kurtz's "Contemporary Business," '94-95 as a supplement.

I am a nurse practitioner in solo practice. The book, "Small Business Management Fundamentals" calls me back again and again to those things which stimulate and sustain growth. Though I am in the "inelastic" business of health care, the conceptual precepts of Burgess and Steinhoff's books have helped me immensely.

This straightforward guide to establishing, manageing and owning a small business has been thoroughly updated and revised while preserving the readability and practical flavour past editions.