Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
A great resource for budding entrepreneurs.,
By
This review is from: Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card) (Hardcover)
I bought this book for a Small Business Management class at Berkeley City College. It is completely full of information on how to build a small business the proven way the first time. There are plenty of testimonials and case studys and exercises to help us apply business fundamentals to real-world situations.I also like the online component that has flashcards to help learn the keywords and videos, too. It's a heavy book. It's very expensive, list price $190.00. I bought mine used (from a person who used it once for a test, so it's practically brand new) for $90 + $3 shipping. Still expensive, but way cheaper by comparison.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great Book, Great Case Studies,
Amazon Verified Purchase(What's this?)
This review is from: Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card) (Hardcover)
I got this book for a Small Business Management class that I took a while ago. This book was packed with great information and the case studies where great as well and made you think with a whole different perspective on business matters. I've kept this book and have not traded or sold it because it has a ton of useful information for people thinking about starting a new business. I would not only recommend this to people taking a business class, but also for people out in the real world toying with the idea of starting their own business.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
a little basic for business major,
By Mila (Florida USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card) (Hardcover)
I purchased this book for my SBM class.The book is good for freshmen. Very colorful and and easy to understand. However, for my business major it's too simple. I found nothing new to learn from it. I gave it 4 stars because it's entartaining, and.... I would give only 1 star to my professor who picked the book for the beginners :)
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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video case, job instruction training, microloan program, entrepreneurial firm, loan guaranty program, certified development company, big emerging markets, dehydrated plan, unsegmented strategy, piggyback franchising, outside management assistance, franchise disclosure requirements, experience curve efficiencies, cash conversion period, video spotlight, startup ideas, total ownership equity, multisegment strategy, payback period technique, sales promotional tools, entrepreneurial challenges, trade name franchising, franchising options, gross fixed assets, bootstrap financing Key Phrases - Capitalized Phrases (CAPs): (learn more)
All Rights Reserved, Cengage Learning, United States, Managing Growth, Developing the New Venture Business Plan, New York, Marketing Growth Strategies, Existing Business, Living the Dream, Hattie Bryant, Gibson Mortuary, Mansueto Ventures, Country Supply, Boston Duck Tours, Wall Street Journal, Professional Management, Joseph's Lite Cookies, Associates Leasing, World of Opportunity, Modern Postcard, Copyright Clearance Center, Wing Zone, Understanding Financial Statements, Gino Ginelli, Nicole Miller Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
video case, job instruction training, microloan program, entrepreneurial firm, loan guaranty program, certified development company, big emerging markets, dehydrated plan, unsegmented strategy, piggyback franchising, outside management assistance, franchise disclosure requirements, experience curve efficiencies, cash conversion period, video spotlight, startup ideas, total ownership equity, multisegment strategy, payback period technique, sales promotional tools, entrepreneurial challenges, trade name franchising, franchising options, gross fixed assets, bootstrap financing Key Phrases - Capitalized Phrases (CAPs): (learn more)
All Rights Reserved, Cengage Learning, United States, Managing Growth, Developing the New Venture Business Plan, New York, Marketing Growth Strategies, Existing Business, Living the Dream, Hattie Bryant, Gibson Mortuary, Mansueto Ventures, Country Supply, Boston Duck Tours, Wall Street Journal, Professional Management, Joseph's Lite Cookies, Associates Leasing, World of Opportunity, Modern Postcard, Copyright Clearance Center, Wing Zone, Understanding Financial Statements, Gino Ginelli, Nicole Miller Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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