"Must-reads...This book is extremely comprehensive, easy to follow and filled with practical solutions for small-business owners." -- Jane Applegate, Entrepreneur.com, July 1, 2001
...The Bible, the Constitution, and the Bill of Rights receive five stars...This book gets four stars..."Buy It!" -- Paul Tulenko for Scripps Howard News Service, July 9, 2001
Schenck writes with authority...Marketing issues are presented as real-world problems with real-world solutions.... -- BusinessWeek Online, June 28, 2001
From the Publisher
Praise for Small Business Marketing for Dummies
"Barbara Schenck's Small Business Marketing For Dummies threads the needle between sky-high strategy and ground-level tactics..."
--Gene Kincaid, Instructor, Department of Advertising, University of Texas at Austin
"Barbaras effervescent, can-do spirit permeates this book, which is like a 4-year degree in marketing..."
--Bob Boylan, Executive Presentation Consultant and Author, President/Owner of Successful Presentations
"Go ahead, clear your shelf of all other marketing books. From now on you only need one and this is it!"
-- Robert L. Newhart II, CEO, Oregon Innovation Center
"Its fun to read Barbara Schenck. But more than fun, its enlightening to read Barbara Schenck."
-- Dan Lufkin, Co-founder, Donaldson, Lufkin & Jenrette, Inc.
"Business is war. The book gives entrepreneurs the ammunition they need to survive -- and thrive."
-- Riva Lesonsky, Entrepreneur Magazine