First Sentence:
All firms, no matter their size, are dependant for their long-term survival upon customers purchasing a sufficient volume of products or services at a price which causes total revenue to exceed operating costs.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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large firm counterparts, purchase transaction process, competitive advantage options, perceived customer value, most small firms, same market sector, entrepreneurial marketing, promotional networks, small service firms, promotional resources, small firms sector, standardised goods, formalised approach, marketing styles, new overseas markets, mass market brands, international marketing strategy, generic market, internal competencies, customer behaviour, promotional process, many small firms, product proposition, purchase behaviour, consumer goods markets
Key Phrases - Capitalized Phrases (CAPs):
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New Zealand, New York, Journal of Marketing, Harvard Business Review, International Small Business Journal, Journal of Small Business Management, Sloan Management Review, Yellow Pages, Harvard Business School Press, New Jersey, Pacific Rim, Business Horizons, Home Depot, Innovation Awards, Low High, Prentice Hall, San Francisco, South West, Card Corporation, Coca Cola, Englewood Cliffs, European Union, Fairmont Hotels, Good Book Guide, Journal of Academic Marketing Science
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