The Small Business Money Guide: How to Get It, Use It, Keep It (Working Solo Series) [Paperback]

Terri Lonier (Author), Lisa M. Aldisert (Author)

Book Description

ISBN-10: 0471247995 | ISBN-13: 978-0471247999 | Publication Date: November 13, 1998 | Edition: 1

"The two most important assets for any entrepreneur are a big idea and enough money to turn that idea into a business. Terri Lonier and Lisa Aldisert have supplied a hands-on manual for getting the capital you need to do something big with your idea. Don't just read this book. Keep it by your desk as a guide and mentor." -William C. Taylor Founding Editor, Fast Company magazine.

It not only takes money to start a business; it also takes money to stay in business. And borrowing from the bank isn't the only way to go. There are all sorts of financing sources out there-from finance companies to "angels" and from leasing to strategic alliances-you just have to know where to look. Small business experts Terri Lonier and Lisa Aldisert provide the essential tools and techniques you need to find and grow your money masterfully. Combining basic money issues with a strong dose of common sense, the authors take you step-by-step through any and all financial situations, and help you position your company for the future.

This indispensable guidebook will teach you:
* How to anticipate when you will need money
* What your chances are to raise money
* How to package your company for investors
* How to speak the language of money.

Editorial Reviews

From the Publisher

It not only takes money to start a business-but to stay in business. And borrowing from the local bank isn't the only way to go. There are all sorts of other financing sources out there; you just have to know where to look. This important resource, written by a marketing consultant who works exclusively with small and startup companies, details these sources, explaining the benefits and drawbacks of each.

From the Back Cover

"The two most important assets for any entrepreneur are a big idea and enough money to turn that idea into a business. Terri Lonier and Lisa Aldisert have supplied a hands-on manual for getting the capital you need to do something big with your idea. Don't just read this book. Keep it by your desk as a guide and mentor." -William C. Taylor Founding Editor, Fast Company magazine.

It not only takes money to start a business; it also takes money to stay in business. And borrowing from the bank isn't the only way to go. There are all sorts of financing sources out there-from finance companies to "angels" and from leasing to strategic alliances-you just have to know where to look. Small business experts Terri Lonier and Lisa Aldisert provide the essential tools and techniques you need to find and grow your money masterfully. Combining basic money issues with a strong dose of common sense, the authors take you step-by-step through any and all financial situations, and help you position your company for the future.

This indispensable guidebook will teach you:
* How to anticipate when you will need money
* What your chances are to raise money
* How to package your company for investors
* How to speak the language of money.

See all Editorial Reviews

Product Details

• Paperback: 204 pages
• Publisher: Wiley; 1 edition (November 13, 1998)
• Language: English
• ISBN-10: 0471247995
• ISBN-13: 978-0471247999
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 10.9 ounces
• Amazon Best Sellers Rank: #3,372,552 in Books (See Top 100 in Books)

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